^ agreed. i think molson got it all wrong. their demograhic is not one who pays $500.
there's some pictures here of the announcement and a cool scale model of downtown. you can also see what's planned for the concord lands next to BC place..
http://www.flickr.com/photos/audihertz/sets/72157622533252156/
Hockey legends like Paul Coffey, Cam Neely, Luc Robitaille, Peter Mahovlich, Danny Gare and Russ Courtnall will stop by. The Barenaked Ladies will perform as will Comedian Sean Cullen. Barenaked Ladies' drummer Tyler Stewart will act as Entertainment Director, responsible for creating a lineup of top Canadian and international acts. The House will host up to 17 live concerts during the Games.
http://www.ctvolympics.ca/hockey/news/newsid=17014.html?cid=rss680news#
here's the official website:
www.molsoncanadianhockeyhouse.com
^ click on the animation at the top right to see a fly-thru of the facility. looks good.