[cornholio]

I want to add that all these effects have a trickle down effect to people who dont even watch the olympics through the people that do.

Also want to give people a bit of a idea of the value and effectiveness of marketing.
A 30second add during super bowl costs 2.7million dollars, there are a few hundred million people watching.

That would translate to 7.776 billion a day or 108.864 billion in 14 days. Now obviously the Vancouver brand is not marketed as efficiently during that time period like a direct commercial and people dont pay the same amount of attention like during the super bowl though I think more people tune in. But if it even is 2/100 as efficient as a super bowl commercial should be then we should break even. Now factor in the year leading up to it and years following with all the coverage, articles talk and it gets even better.

Like I say we cant lose unless we screw up royally on step number two.
The benefits should be huge, though almost impossible to measure. For example I would be surprised if Montreal didnt benefit yet most people are sure it suffered, in the end there is no way to know as we cant predict what would have been without the olympics.