[hmagazine]

I bet ya that Sushi on the run sign will glow so nicely that size won't matter.

Signage is tricky - they aren't trying to stop traffic along a highway. The better the design execution - the more it will attract folks who are walking along there.

One of the biggest mistakes downtowns made were making their signs too large for the scale of the buildings.

See Subway and Money Mart along King as perfect examples.