[realcity]

The name "Bay Observer" to me means it will try to penetrate Burlington as much as Hamilton. Burlington loves calling it Burlington Bay and looks like an attempt to reach out across the Bay. I think this position is doomed, here's why.

This has been the problem with The Spec and CHCH, they try to be all things to everyone and end up being nothing to no one. Either choose to be a Hamilton news medium and nail it or don't do it. The wishy-washy geographic positioning of CHCH/The Spec with their token news real footage from "Downtown Oakville" or the The Spec's usually irrelevant column from Joan Little -- who's time has come and gone and lives in the glory days of suburban dreams -- doesn't serve to give any ownership from the readers/viewers. Neither Oakville or Burlington consider the token mentions enough to consider it a valid news source for them, and for Hamilton readers/viewers it becomes fluff to be glazed over as Hamiltonians become further estranged from what is supposed to be our 'local media'.