Quote:
Originally Posted by fastcarsfreedom
Advertising keeps the lights on--doesn't matter if it's radio, print, television or internet. End of story. If there continues to be a shift toward "new media"--the advertising (and volume of advertising) will simply continute to shift.
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exactly.... the lights will go out on radio, tv and print.
There is very little tolerance for advertising in these media formats.
Radio: the station is tuned out with another push of the button (since it is basically listened to in vehicles
tv: commercials are skipped/muted/erased. plus the audiences are not going to be there for network programming in another generation.
print: advertising has some hope but only if the content keeps it's end of the bargain by delivering eyeballs. that is people who want to read current news (*emphasis on current, not yesterday's news today) and interesting and varied commentary on issues.