Quote:
Originally Posted by realcity
It's true. TV as we know it won't exist in 5-10. Especially network tv. Why? Ask anyone under 25 if they watch network TV. Do they sit around and wait for Thurs night to watch one ep of Enterage. Or do they watch the entire season on a burned DVD, on YouTube, or Torent etc. The only reason why network tv is still on the air is because advertisers are still buying spots. Someday soon advertisers will realize they aren't getting the value for the dollar advertising on tv because of TIVO and DVD recorders that skip the ads. Even with older generations whom still watch TV in the traditional sense the 'mute' button works just fine on the ads.
The other point is that the CRTC recently made a ruling that will allow for commercial spots longer then 90 seconds. Which could pave the way for a Euro style format of mini branded content movies that are 5 minutes long and worth watching because they are entertaining. But to make them entertaining more restrictions will have to be lifted regarding nudity, swearing and actually allowing beer commercials to show people drinking etc. But if it ever happens, it will be likely too late, and too little to save network/commercial TV as we know it.
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So true and look how many other things one can watch on the net now. "Even with older generations whom still watch TV in the traditional sense the 'mute' button works just fine on the ads."
Too bad we couldn't do that with people in real eh.
