Quote:
Originally Posted by adam
We turn on TVs for entertainment, but 1/3 of the time they are on, we are being instructed on what products to buy, how to look, where to shop, what behaviours are acceptable. If that wasn't crazy enough, we are paying a premium for it. Cable/satellite bills...
The internet is fundamentally different as its an interactive experience and allows independant thought. I would consider this message board an important part of Hamilton's media.
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The advertising to programming ratio on TV is more like 25%, or 1/4 the air time. I find that advertising on television pales in comparison to advertising on the internet. As I post here, there is an ad banner flashing at me 100% of the time. There is a direct correlation between the popularity of the internet and its advertising potential. At least you can PVR a television program and fast-forward through those ads. On the internet, there is no escape from the ad banner.