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Salt Lake City hub - Footwear steps in with fabled label -
Swiss Army cross logo assigned to Wenger line of casual shoes

Long list growing longer: 'Wenger' of Swiss Army fame chooses Salt Lake City as sales and distribution hub - Company aims to gear-up to 1,000 employees.

http://www.sltrib.com/business/ci_10456249


Swiss Army goes into footwear. This display shows off a sampling of the shoe models the Wenger Footwear company is marketing under the familiar Swiss Army cross logo. They include the Alps line, which is geared for outdoor performance, while the Chocolate is for a more casual outdoor lifestyle. The shoes will be distributed out of Utah. (Leah Hogsten/The Salt Lake Tribune)

The Genuine Swiss Army Knife's cross logo is nearly as famous universally as the Olympic rings.
...Salt Lake is one of the most strategic distribution points from the West Coast," said Travis Bott, Established Brand's director of business development. "There are major highways going in and out, and you have Salt Lake City International Airport, with its hubs for Federal Express and UPS."


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