Arc'teryx Flagship Lands In Montreal
« Back to Daily News
October 31, 2006
Vancouver, B.C. (Ski Press) – Arc’teryx is opening its flagship store in Montreal’s Ste-Catherine Street shopping district.
Why Montreal?
“We wanted to test a retail concept away from our home base in Vancouver,” says Director of Consumer Sales, Larry Pluimer. “But being a Canadian company, we also wanted our first store to be in Canada. Montreal seemed like a natural place to start; it has a large, active outdoor community and a high degree of appreciation for design and fashion,” Pluimer says.
Designers and manufacturers of technical apparel, backpacks and climbing harnesses, this is Arc’teryx’s first venture into full-scale retail. Housed within the architecturally renowned Concordia University Design and Engineering building, the store features a high-end boutique-like atmosphere with an emphasis on the design aesthetic of the brand.
“Arc’teryx sees itself as a design company dedicated to solving problems through artful innovation,” says Pluimer. “The pleasing architecture of the Concordia building provides an outstanding context from which we can present our brand. The Montreal store will be a showcase emphasizing the clean lines and colors of the signature Arc’teryx style.”
Along with its custom-built stainless steel floor merchandisers, the store features interactive informational kiosks where consumers can learn about products and inventory availability by scanning a product barcode. The store also hosts a 40-foot wall displaying the entire Arc’teryx line of Gore-tex products.
—Lori Knowles