Doesn't Beyer Blinder usually incorporate stone facades on residential towers? While I'm not expecting a Stern-caliber tower here, I'd much rather have something like The Kent with a brick facade and classic, windows with grids than a simple glass box.
Maybe there will even be some semblance of a crown like on The Kent.

BBB
Gary Barnett bags $1B+ loan for 655 Madison
Project involves rezoning for 765K sf, reaching 1,162 feet with 154 units
https://therealdeal.com/new-york/202...r-655-madison/