[homebucket]

San Francisco approves largest hotel in years
By Olivia Harden, Travel Reporter
Sep 17, 2025

Real estate investors are optimistic about San Francisco as the city’s planning commission green-lights the biggest hotel for downtown in years. During its Sept. 11 meeting, the commission unanimously approved a towering boutique hotel at 570 Market St. At 211 rooms and 29 stories, the hotel would not be the tallest new hotel in the city (the recently approved 530 Sansome St. project is taller in height), but a planner for the city told SFGATE that it’s the largest hotel approved recently in terms of room count.

...

In preparation for the meeting, the project’s sponsor, Frontier Group LLC, commissioned an analysis from CBRE, a firm that specializes in commercial real estate. The CBRE report found that San Francisco is forecast to have the greatest revenue per available room in all of Northern California this year, at 8.4%, which far outpaces the national average of 1.3%. Analysts attributed this largely to the return of business travel and industry conventions.

“CBRE published a detailed report and subsequent addendum projecting that this type of high-end, view-oriented hotel would open into a strong and viable market,” planning staff member Jonathan Vimr said during the meeting. “Particularly in light of the fact that [this project] could not realistically be delivered for several years.”

https://www.sfgate.com/travel/articl...s-21053868.php