When it comes to drag queens, we get the best in the world. Consistently. Because local promoters know it's worth whatever it costs to get them here, it'll sell out no matter the price. We had Bianca del Rio the weekend before her finale aired, etc.
But mainstream, regular, straight entertainment... they never did get it. George Street once did a drag night on the main outdoor stage and the regular straight host just kept going on about how amazing it was everyone came out "for this"

... their mindset has never been in trying. It's always been in booking Shaneyganock, The Navigators, and at least one former member of Great Big Sea. Pathetic, just a complete lack of vision.
This year, the straights have changed. Newfoundland Folk Festival brought in people I don't know, but we have had our line-up on the front page of German and American newspapers, all their folk people are coming for it.
And even the little festival beside Confederation Hill... their previous claim to fame was a barely conscious Rod Stewart. This year they went for someone who I don't like and won't see, but is objectively loved. Oddly, especially among the gays. I think I'm the only person I know who isn't going. Or... one of two (this isn't me):
But my point is... if promoters bring them here, people will come. Doesn't matter the cost, BRING THEM. Take the financial risk if you can afford it. Lady Gaga, Chucho Rivas, Emina Jahovic, Harry Styles... doesn't matter. If you can afford to pay to get them here up front, you WILL make your money back. Our drag scene has proved that for 20 fucking years now. JUST DO IT.