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This is only one hurdle but I see it as a pretty big one honestly. That, combined with the lack of potential growth in the fanbase in QC as opposed to other markets, simply makes it less tenable moving forward. The league will continue to use QC and Quebecor as a bargaining chip to raise expansion fees on other hopeful cities. Other issues with Quebec include its poor growth and the fact that its median age is quite a bit higher than the other NHL cities in Canada, on top of the fact that the NHL does not need another franchise pinned to the weaker Canadian dollar. |
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Habs fans are virtually unanimous in their desire to see the Nords return to the league. If only to have a rival that they will hate even more than the Bruins. As for interest in hockey in Quebec overall I have to say it remains higher than any other sport by far though it has nonetheless clearly declined quite a bit from its heyday in the 80s and early 90s where it seemed most everyone (certainly all young males) took a side in the Battle of Quebec and was paying attention. Not saying it's dead among young males but I know a lot of them and the percentage who don't follow hockey at all is higher than I ever thought possible. And I am not just talking about immigrant origin kids BTW. So at this point in 2020 hockey in Quebec is definitely not maxed out in terms of its fan base and support. It could be on the level of the NFL in the US or European soccer but it isn't. And it's moving slowly downward away from that. Not upwards. Passion for the NHL in Quebec (especially Habs-Nords) was once on the level of soccer in some of the big European countries or the NFL in the US, and the return of the Nordiques would probably pave the way for a return to that level of interest, all of which would actually greatly benefit the Habs financially as well. Though it's unclear if that team's braintrust actually realizes that. |
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https://media.limelight.com/images/SOOV2017_fig18.jpg Figure 18: How much of your online video viewing time is spent watching the following types of content?(Scale 0-4) Males https://www.limelight.com/resources/...ne-video-2017/ Quote:
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Fans don't care about the team's relative bottom line - at least not if the team isn't having any financial difficulty and is not threatening to fold or move. Which the Habs aren't at all. |
^ You mean the predominant concern of Habs fans isn't evangelizing the game in Utah and Puerto Rico? :hmmm:
To me, Montreal/Quebec was a regional rivalry on par with Edmonton/Calgary. Even in seasons where the latter teams are so bad as to be irrelevant (clearly not the case this season for Edmonton/Calgary, but still), those rivalry games are still special to fans and players. We certainly saw that this past Saturday. FWIW there are probably a good many people in Quebec who are tuned out of the NHL right now. I can tell you I was pretty well worthless to the NHL as a fan from 1996-2011... I'm not sure I watched one entire NHL game on television from start to finish during that period, and attended maybe half a dozen games in person while on vacation. These days I have half-season tickets for the Jets and I regularly watch games on TV or listen on the radio if I'm in the car while they're playing, and I have a pile of team merchandise. I'm certainly not alone in that regard. So even with a team in Winnipeg, the game has grown. |
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I've talked hockey a gazillion times with countless people since 1995, and most of those people were Hab fans. From this area but also all over Quebec, Ontario (east and north) and the Maritimes.
I can say with confidence I've never heard a Montreal Canadiens fan say they're glad the Nordiques are gone. In my current office environment there are about a half-dozen men, all of them Habs fans. Ages 28 to about 55. Since earlier today I've asked them all if they'd like the Nordiques to come back. All of them answered a resounding yes. I don't know how people could doubt what the answer would be. It's like asking an Italian if he eats pasta. |
Not that it's the same as the Habs fans scenario since we're obviously a long way away, but I think you'd be hard pressed to find many people here in Winnipeg opposed to the idea of Quebec getting a team. Now, people might be opposed to certain scenarios... obviously if you framed it as 'would you be OK with the Jets moving to Quebec' then obviously that wouldn't go over well. Some people also might not want more expansion teams.
But if it came down to a scenario like "imagine the Arizona Coyotes were failing, where would you want them to relocate to? Houston, Atlanta or Quebec?" I would imagine Quebec would poll well into the 90 percent + range. Even though the NHL is a North American league, the reality is that Canadians tend to pay way more attention to the other Canadian teams. Teams like the Flames or Leafs register way more prominently in Winnipeg than divisional rivals like the Blackhawks or Wild. If the Tkachuk/Kassian thing had happened in a game between the Golden Knights and Sharks or whoever, it wouldn't have been that big a deal. But when two Canadian teams are involved, it becomes water cooler conversation fodder clear across the country. |
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As for the Habs-Nords rivalry I lived it live and in colour during my teenage and young adult years. I suppose that for younger fans who did not that there is a sufficient amount of hockey, sports and cultural lore about it in Quebec that they're aware it was a huge deal and that something was lost. I mean, the last installment of the classic dramatic franchise (TV series and movies) about the rivalry (Lance et Compte) was produced and broadcast in... 2015! A couple years ago there was also a hockey-based reality show where two teams (one representing Montreal, the other representing Quebec City) were created and pitted against each other, with the coaches being former members of the Habs and Nords of course. These are just two examples. Another one is a couple of years ago the Labatt brewery had an ad campaign where they plastered billboards all over the place for "Blue", and which said "Bonne comme le but d'Alain Côté" (As good as Alain Côté's goal), in reference to this critical goal that was (in)famously disallowed by the ref: https://www.youtube.com/watch?v=MV0i2UN3iqs I don't think there are many hockey fans in Quebec, even under the age of 30, who aren't aware that something pretty cool was lost in 1995 and that it would be great to get it back. |
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But for the Habs the main rivals are of course the Bruins. Then it's the Leafs and Senators. The Leafs main rivals are the Habs, and also the Sens to some degree, though historically they've also had rivalries with the Red Wings, Sabres due to proximity and playing them often, and with other Canadian teams. In the West you're kinda fortunate to have four teams over 3-4 provinces, for 10-12 million people. Ontario only has two teams for 14 million people. And Quebec has one team for 8.5 million people. Your situation is good for in-Canada rivalries. Plus most of the U.S. teams in the West are quite far away from you guys. |
^ Yeah, fair enough. A bit of a different animal here since we don't really have (in Wpg) longstanding histories with most US teams. The first couple of years in the league we were in the old southeast division too, before getting moved which kind of disrupted things. The Jets have had some spirited games with the likes of Nashville, St. Louis and Minnesota but there is nothing remotely on the same level as the history between the Habs and Bruins. And Minnesota is the only US team that is somewhat easy to get to... everything else means a long and somewhat pricy flight. No $99 specials to Dallas or St. Louis...
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You have the same thing going on with the Sens-Leafs rivalry which while it does exist for Leaf fans too, is a far bigger deal in Ottawa than it is in Toronto. The Leafs are easily the most hated sports team of any kind in Ottawa. |
Since i'm sure this will create some spirited discussion:
"Back to the business of media. I'm told that the regional tv rights for your @NHLFlames + @EdmontonOilers both expire after this season. Those in the know believe @Sportsnet will walk away from @NHLFlames and stick with @EdmontonOilers. More as season progresses. By all accounts, and don't shoot the messenger...flames ratings have next to no upside - they are what they are. Oilers have room to grow. Which is why Rogers would drop flames and keep oilers" via Jonah (@yyzsportsmedia) on Twitter. |
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