Originally Posted by king10 (Post 8378471)

Am i living on a totally differnt planet?

1. Cfl has had sponsor patches on their jerseys for years
2. CP rail is one of the largest most profitable companies in canada that sure provides the CFL with a large steady income stream. Not to mention credibilty as CP is a very credible company

Originally Posted by Acajack (Post 8378606)

Just wondering... who says advertisers don't care about people over 50?

Originally Posted by EpicPonyTime (Post 8378664)

I was referring to larger sponsorships on the jerseys similar to what MLS has. A front-and-centre advertisement would command far more money than a small patch which can barely be seen on television.

I can't imagine what CP Rail pays is significant, since I can't imagine they gain a lot of new customers from the patch (do they even have consumer services? I thought they were largely business-oriented). Open the jersey up to bigger ads and I imagine you'd get the banks and companies like Microsoft bidding for it since it would expand their marketing and possibly get them more customers.



I do find that a little strange myself. There's sense in the argument that old people are less likely to change their purchasing habits... but they're also the ones with money.

Originally Posted by Acajack (Post 8378807)

Who buys Audis, who buys bottles of Veuve-Cliquot, who buys vacation properties?

Originally Posted by Acajack (Post 8378606)

Just wondering... who says advertisers don't care about people over 50?

Originally Posted by EpicPonyTime (Post 8378664)

I do find that a little strange myself. There's sense in the argument that old people are less likely to change their purchasing habits... but they're also the ones with money.

Originally Posted by NYT

Still, this most coveted generation [Millennials] is huge — about 80 million strong in the United States, larger than any other demographic group. And it recently crossed a milestone: As of March there are more millennials in the American work force than Generation Xers or baby boomers, according to the Pew Research Center. The consulting firm Accenture estimates that millennials will spend $1.4 trillion annually by 2020, and they are expected to inherit about $30 billion in the coming years.

“Why you’re seeing the fervor now is just where millennials are headed — out from the younger part of their life stage to where they’re in their first profession, they’re getting married, having children and influencing more spending,” said Christine Barton, a senior partner and managing director at the Boston Consulting Group.

As a result, businesses are terrified that if they don’t snare them now, they’ll miss the chance.

Originally Posted by socialmediatoday

The most significant benefit to attracting a Millennial audience is their potential long-term value to a brand. However, a common misconception is that they aren't brand loyal because there are always new and improved products entering the market.

Originally Posted by EpicPonyTime (Post 8378664)

I can't imagine what CP Rail pays is significant, since I can't imagine they gain a lot of new customers from the patch (do they even have consumer services? I thought they were largely business-oriented).

Originally Posted by JHikka (Post 8379070)

I think cfldb had a little blurb about there being confusion when the CP patches were added to jerseys because people didn't know what CP stood for or that it was a railway company. I think some people were reaching out asking if the patch meant the player was a Canadian Player or a Captain or something.

Originally Posted by esquire (Post 8379128)

Ha, I could totally see people thinking it was part of the uniform. The CP patches didn't have a recognizable logo or anything, they just said "CP"... they didn't look all that dissimilar from the captain patches you see in the NFL.

https://i.stack.imgur.com/2DUGs.png
https://www.cpr.ca/en/community-site...nry-Burris.jpg

Originally Posted by UrbanClimate (Post 8382022)

http://3downnation.com/2018/11/16/cf...f-numbers-dip/

"The Winnipeg Blue Bomber’s win over the Saskatchewan Roughriders in the West semi drew an average audience of 1,280,000, making it the most-watched game of the CFL season thus far. The Riders have been the league’s top draw by a significant margin in 2018 and the game was close all the way to the final whistle.

But the East semifinal between the B.C. Lions and Hamilton Tiger-Cats was a blowout early and ended with the Ticats winning 48-8, which goes some way to explain the disappointing audience of 697,800. That’s less than the Ticats Labour Day game against the Argos, which drew 744,000."

Originally Posted by Berklon (Post 8382454)

Looks like NFL viewership in Canada is up again this year.

Originally Posted by elly63 (Post 8382730)

Has the question ever been answered (with proof) if Ottawa is a measured TV market included in national ratings?

Originally Posted by SignalHillHiker (Post 8382742)

Strange thing has happened here... the St. John's Edge are one of the more successful baskbetball teams in their league. Carl English said it was easy to recruit this year telling the American men, "Oh we'll get nearly 5K on a weeknight, more on the weekends, and they're very vocal..." - they were surprised.

On the flipside... the Newfoundland Growlers (ECHL) hockey team is on its 7th straight win and they're struggling to fill the seats.

Originally Posted by Berklon (Post 8382454)

Looks like NFL viewership in Canada is up again this year.

Originally Posted by isaidso (Post 8382842)

Quite a leap but isn't this a Canadian Sports thread? It doesn't belong here any more than news about Germany's Bundesliga or India's IPL