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-   -   The Great Canadian Sports Attendance, Marketing and TV Ratings Thread (https://skyscraperpage.com/forum/showthread.php?t=228928)

TimB09 Nov 21, 2017 9:50 PM

Quote:

Originally Posted by GernB (Post 7992489)
I can't remember the last time I saw a game where the upper level seats in the corners were sold. Not surprising given the lack of legroom and aluminum benches there.

A new stadium would do wonders for that...but that's a whole different ball of wax :D

JHikka Nov 22, 2017 3:34 AM

Better TV windows boost viewership for MLS

By Ian Thomas, Staff Writer

Published November 20, 2017, Page 4

MLS’s television ratings still pale in comparison to its professional league peers, but it can point to another increase in viewership as further proof of the league’s growth.

In total, the 2017 MLS regular season had 26.3 million gross viewers across all U.S. networks, up 4 percent from 2016 and up 41 percent since the 2014 season, according to the league and network figures. It signed its current media rights deal with ESPN, Fox and Univision, which runs through 2022, after that season. Rising ratings have become more rare in sports of late, and MLS says it is the only league in North America to show consistent viewership growth since 2014.

“When we think about the way the media landscape is changing, not just in sports but across the board, we’re really proud that we’re showing growth, and are extremely bullish on that growth going forward,” said Seth Bacon, MLS senior vice president of media.

MLS broadcasts on Fox saw a 5 percent increase and Univision networks an 8 percent increase in average viewership for this past season. The average viewership of MLS broadcasts on ESPN networks was down less than 1 percent, although broadcasts on ESPN and ESPN2 individually had year-over-year increases of 1 percent and 9 percent, respectively. According to MLS, viewership on TSN/CTV and TVA in Canada were both up 8 percent over the previous year, following new five-year deals with both broadcasters in January.

http://www.sportsbusinessdaily.com/J...odies/MLS.aspx

elly63 Nov 22, 2017 3:58 AM

Toronto FC success drives up ratings while struggling Jays' numbers drop
Neil Davidson, The Canadian Press Aug 8, 2017

TORONTO – Toronto FC and the Blue Jays are currently at different ends of the standings and their TV numbers have gone up and down as a result.

But the Jays’ TV audience continues to dwarf that of the Major League Soccer team.

Canada’s struggling baseball team, from April through July, averaged 706,300 viewers compared to 895,400 over the same time period last season, according to Sportsnet.

Toronto went into Tuesday’s game against the visiting Yankees at 52-59 in the American League East basement.

Toronto FC (12-3-8) is currently leading the Eastern Conference and MLS standings. TSN says TFC games on TSN/CTV are averaging 93,000 viewers this year in terms of total audience, compared to 59,000 over the same time period last season.

The Whitecaps season average is 86,000, compared to 69,000 in 2016. The Montreal Impact are averaging 80,000, compared to 73,000 last season.

All three teams have seen double-digit increases in the 18-34 demographic over the same period last season: Toronto FC up 39 per cent, Montreal Impact up 22 per cent, and the Vancouver Whitecaps up 12 per cent, according to TSN.

Montreal (7-8-6) stands ninth in the East while Vancouver (9-8-4) is seventh in the West.

Soccer and baseball have a way to go to catch hockey when its comes to TV audience.

Sportsnet says last season’s Hockey Night in Canada’s ratings were up 11 per cent from 2015-16 with an average audience of 1.8 million viewers for the 7 p.m. ET game, and up six per cent (821,000 viewers) for the late game.

Sportsnet’s regional Leafs broadcasts averaged 536,000 last season, up 32 per cent from the previous season.

wave46 Nov 22, 2017 3:03 PM

Quote:

Originally Posted by elly63 (Post 7994211)
Toronto FC success drives up ratings while struggling Jays' numbers drop
Neil Davidson, The Canadian Press Aug 8, 2017

TORONTO – Toronto FC and the Blue Jays are currently at different ends of the standings and their TV numbers have gone up and down as a result.

I'm always curious why there's a comparison between two completely different sports. Is there that much overlap between each group, or is it just a way of comparing the very obvious fact that more people tend to watch a winning team than a losing one?

I could see why there might be a comparison between the NFL and CFL - they're pretty similar sports, so I wouldn't be surprised for some overlap. Comparing baseball and soccer is like comparing a sushi restaurant to a steakhouse. They're both restaurants, but I'm not sure the crowds really overlap.

elly63 Nov 22, 2017 4:15 PM

Part of it might be a measure of their popularity, another might be that they just have the numbers available so they're publishing them. I posted it because ratings measurements are more difficult to come by these days and even though it is a few months old it has some specifics that we can draw a few conclusions from. Also the more reference points we have for factual discussion, the better.

elly63 Nov 23, 2017 12:22 AM

Shania Twain is READY for Grey Cup Sunday!
CFL.ca Staff November 22 2017

As you FOR SURE know, Shania Twain is playing the Shaw Grey Cup Halftime Show on Sunday!

We get you pumped with a little Shania/Grey Cup montage action.

Well, it seems like Shania is also getting into the Grey Cup spirit with her very own game ball!

https://i.imgur.com/IEC9uin.png

See you on Sunday Shania…. we CAN’T WAIT ZOMG.

JHikka Nov 23, 2017 1:20 AM

Roughly 5,000 tickets sold for the Canada/Bahamas FIBA WCQ game at the Halifax Metro Centre on Friday night.

https://pbs.twimg.com/media/DPR1dSDW4AAhKve.jpg:large

elly63 Nov 23, 2017 3:30 PM

Ruffles Crunch Time: A change in the Argos Identity

For a while they were stuck at the bottom of the CFL standings but now they find themselves one win away from hoisting the Grey Cup. Dave Naylor looks at why a change in identity has helped turn Toronto's fortunes around.

Acajack Nov 23, 2017 3:51 PM

Quote:

Originally Posted by elly63 (Post 7994211)

The Whitecaps season average is 86,000, compared to 69,000 in 2016. The Montreal Impact are averaging 80,000, compared to 73,000 last season.

All three teams have seen double-digit increases in the 18-34 demographic over the same period last season: Toronto FC up 39 per cent, Montreal Impact up 22 per cent, and the Vancouver Whitecaps up 12 per cent, according to TSN.

.

I guess those numbers are for TSN only, which raises eyebrows in the case of Montreal.

Montreal's TV ratings on TSN seem fairly similar to Toronto and Vancouver's, but Montreal for sure gets another 125-150,000 on francophone networks.

So that means that overall Montreal would be getting maybe three times the total viewers that the other two teams are.

Hard to believe.

isaidso Nov 24, 2017 12:03 AM

^^ I'm always surprised how far behind MLS is from NHL, MLB, NBA, and CFL in television viewers.

Quote:

Originally Posted by JHikka (Post 7995149)
Roughly 5,000 tickets sold for the Canada/Bahamas FIBA WCQ game at the Halifax Metro Centre on Friday night.

https://pbs.twimg.com/media/DPR1dSDW4AAhKve.jpg:large

Not surprised at all. Nova Scotians love their basketball. Canada Basketball were smart to put their first game there. When Canada faced France at the Air Canada Centre in 2010 only 2,652 bothered to show up. This in a metropolitan area 15 times bigger than Halifax.


https://www.thespec.com/sports-story...hibition-game/

elly63 Nov 25, 2017 3:38 PM

Fath: FC Edmonton will not return in any league unless Edmonton proves soccer can be sustainable
Steven Sandor the11.ca November 25 2017

FC Edmonton has “discontinued” operations. No matter what happens with the ongoing NASL court action against the United States Soccer Federation, the Eddies won’t be back.

Thus ends the run of a team that was part of NASL 2.0 since the 2011 season. Tom and Dave Fath were the longest-standing owners in NASL.

Now, let’s get to what the word “discontinued” means. It’s not quite the same as “folding.” The team is still going to operate its academy program.

“We are no longer a team or a franchise in any professional league,” said Tom Fath. He said that the team will “look at its options” going forward.

But what it doesn’t mean is that FC Edmonton is a slam-dunk entry into the Canadian Premier League, either. That league is expected to get off the ground in 2019, but Fath said if he is to reactivate the professional part of the franchise, he needs to know things will be different.

“Of all the years we have been in the league, how many times did we sell out?” he asked. (A couple of times.)

So, is there a future for the Eddies? This is how Fath looks at it.

“As for the Canadian Premier League, I love the idea, I think it’s important for Canada. But what we require is it to be sustainable. We need to be sustainable. Whatever we do, it won’t be USL. And the NASL is not sustainable in Edmonton.”

Fath said travel costs — it can cost $50,000 per road trip — and the poor exchange rate are factors. When FCE kicked off in 2011, the loonie was nearly at par with the American dollar. Now it’s worth less than 80 cents US. That’s a 20 per cent increase in road-trip costs, and a 20 per cent penalty when you offer contracts to players in Canadian dollars.

If the team is to re-start, Fath says he needs to see better corporate support, and sponsorships. The team had a kit deal with Sears Financial through the first couple of years of its existence, but hasn’t had a shirt sponsor since.

And, if the market doesn’t show that it can be better for soccer, “it won’t happen,” Fath said.

So, what looks to be the message is that if fans want FC Edmonton in the Canadian Premier League, the Faths need to see clear evidence that crowds will be better. That there will be more corporate support. That maybe someone will want to put a company’s name on the kits. It’s an Edmonton question before it’s a CanPL question.

“This was an unfortunate decision that we had to come to,” said Fath. “But, it was not a hard decision. When you look at the fact that the club wasn’t sustainable, it was an easy decision to make. An unfortunate decision, but an easy one.”

elly63 Nov 25, 2017 11:23 PM

CFL could alter schedule to accommodate NFLN deal
Mike Florio profootballtalk.nbcsports.com November 24, 2017

The CFL could be coming to NFL Network. And as part of that deal, the CFL may alter its schedule to move the Grey Cup from late November to the middle of October.

“I’d like to see the Grey Cup earlier, it won’t happen for 2018, but for 2019 it’s possible,” CFL Commissioner Randy Ambrosie said Friday, via the Ottawa Sun. “I’d like to see it maybe the third week of October. That week, almost everywhere in Canada is a fantastic weekend. I’ve traveled — we’ve lived in Vancouver, Calgary, Edmonton, Winnipeg, Oakville, Montreal — the third week in October is amazing. The leaves are changing colors. It’s autumn, it’s not cold.”

Of course, that would require starting the season sooner, which could cause problems with TSN, the CFL’s primary Canadian broadcast partner, given a little something known as the Stanley Cup playoffs. TSN, which doesn’t have Stanley Cup playoff rights, wouldn’t want to put CFL games up against high-stakes hockey games. However, an adjustment to the season would give NFLN game content during the slow months, if a deal can be done between the CFL and the NFL.

“We’ve talked about the idea of what are they doing for programming on the NFL Network, could we be a positive source of amazing content?” Ambrosie said. “I’m entirely on board with sharing our game with more people around the world . . . and I’m not just talking about the U.S. market. We should stop being so Canadian and shy about this. With three downs and a big field and it’s wide open and these are world-class athletes — we’ve got the greatest game in the world.”

The NFL may disagree with that one, but the CFL is good enough to potentially take a spot on the NFL’s platform during the months when NFLN is a wasteland of NFL Films programming, Hard Knocks reruns, and the goofy top 100 player list.

elly63 Nov 26, 2017 3:37 AM

TSN is ready to score a touchdown with Grey Cup coverage
The sports network will employ 40 cameras Sunday including a condo cam with a spectacular view of the stadium and the city
Bruce Garrioch The National Post November 24, 2017

It just feels like football and family go hand-in-hand.

The Canadian Football League estimates one-third of the 36 million people in this country will head to their television sets Sunday night and turn it to TSN so they can take in all—or part—of the Grey Cup being played between the Toronto Argonauts and the Calgary Stampeders at TD Place Stadium at 6 p.m.

While the Argos and Stampeders have spent the week in Ottawa preparing, the crew at TSN has been working hard behind the scenes to make sure everything is place so they can score a touchdown with their coverage of one of the biggest events on Canadian sports calendar.

Yes, the stands at the stadium will be packed with 36,000 people, but there will be a far larger audience in living rooms across the country — that can’t be there —and the broadcaster is determined to make those people feel like they’re a part of it all.

“The Grey Cup is that one thing in this country where basically everybody is a fan of the league for that day,” Paul Graham, TSN’s VP and executive producer of live events, said in an interview Friday before heading to the stadium to continue preparations for the weekend.

“Sure, you’re going to cheer for one team or another, and even people that haven’t followed the league all year long or people don’t have a team to cheer for, are going to usually pick one and they’re being to engaged. It’s certainly a special day and we don’t take that responsibility lightly. We want to make sure we want to deliver the best product possible.

“Mostly, we want to make sure we don’t screw it up, and we want to make sure we tell the right stories through the day. You never want to sign off at the end of the day and go, ‘Ah, we forgot to talk about that or we didn’t do this’. We want to make sure we cover it all so the people at home get the full ticket.”

TSN has been the CFL’s exclusive broadcaster since 2009 and televise every gam.. This isn’t just another 60 minutes and they’ve upped the ante to make sure people know that. If this were a normal RedBlacks regular season game, there would be 14 cameras in use but Sunday that number will be 40.

The network added “Super Slo-Mo” to its broadcasts this year and they’ll have two of those in place this weekend. The ‘Cable Cam’ that has been part of all the playoff games will be utilized in Grey Cup while they’ve also added more isolation cameras so they can keep a strong focus on benches.

“Sometimes you get lost in gadgets and technologies and it doesn’t help you tell the story,” Graham said. “We’re trying to get more angles that give us better close ups to give us the emotion from the game.

Thats’s because they want to make sure they have every angle covered once the ball is kicked off. The coverage begins with a Grey Cup Saturday show hosted by Kate Beirness and Derek Taylor while TSN will go on the air five hours before kick-off Sunday at 1 p.m. with the pre-game show.

The network, which has more than 200 people working on this weekend, will spend a lot of time in the hours leading up to the game telling the stories about the people plus a feature on the classic 1981 Grey Cup between the Ottawa Rough Riders and the Edmonton Eskimos at Olympic Stadium.

Legendary broadcaster Chris Cuthbert will handle the play-by-play duties with Glenn Suitor. One panel will feature James Duthie with Henry Burris while Rod Smith will be in his usual place with Matt Dunigan, Jock Climie and Milt Stegall to provide analysis before, during and after the game.

Since they know many will turn on their TV’s at 6 p.m., the network will reset to make sure they bring the casual fan up to speed.

“When you tune in as a new viewer at 6 p.m., we’re going to give you a quick recap on four star players on each team – what they’ve done, who they are and why you should watch,” Graham said.

Football is something near and dear to Graham’s heart.

He grew up in Edmonton as fan of the Eskimos and told a story about waiting outside the club’s locker room as a child just so he could get a glimpse inside. It meant a lot to him that he was honoured with the Hugh Campbell Distinguished Leadership Award Thursday night during the CFL Awards show.

Working with producer Jon Hynes and director Andy Bouyoukos, Graham is always thrilled when the presentation of the Cup is made.

“When you see the Grey Cup, and you know, you’re going to be showing people a very special, emotional moment to these players,” Graham said. “When you get to that point, that to me is always the ‘Wow’ moment.”

Get ready for the ‘Condo Cam’

TSN will provide a different look from Sunday’s Grey Cup at TD Place.

Network technicians spent Friday afternoon installing “The Condo Cam” in one of the penthouse suites at the Lansdowne condominiums
that they’ll use during the game between the Argonauts and the Stampeders.

Not only will viewers get a something they haven’t seen before from the West end of the stadium, they’ll also get shots of the city they wouldn’t normally see.

“We have camera on the top floor balcony and it’s spectacular shot,” said Paul Graham, TSN’s VP and executive producer of live events Friday. “I’ve been up there a number of times and it’s a great shot.

“You can see over to Gatineau, downtown and an incredibly different angle of the field. There’s a perfect location for us. I met the owners and spent some time with them going through what it’s going to be like for them. They’re fully engaged and that’s going to be a very unique shot and that will give us many different angles.”

elly63 Nov 27, 2017 7:58 AM

https://i.imgur.com/zihoqMs.png

elly63 Nov 27, 2017 7:18 PM

Signs: Drake watches Argos win Grey Cup
Justin Dunk 3downnation November 27, 2017

The Argos started from the bottom, now they’re here (on Drake’s TV.)

Canadian music icon Drake watched Sunday’s Grey Cup with his hometown Toronto Argonauts winning the CFL’s championship game over the Calgary Stampeders.

Drake posted a story on his @champagnepapi Instagram account that included several clips from the TSN broadcast.

Well known as a fan of the NBA’s Toronto Raptors – Drake’s a team ambassador who often sits court side – Drizzy has over 38 million Instagram followers. His inclusion of the Argos on his social media potentially exposes them to a massively important demographic the team is trying to attract to BMO Field.

Drake’s most recent song “Signs” opens with these lyrics: “Champagne with breakfast while I’m yawning.”

The Argos can likely relate.

elly63 Nov 27, 2017 10:56 PM

Grey Cup ratings see double-digit jump in 2017
Drew Edwards 3downnation November 27, 2017

Not only did the snow look cool on TV, it also delivered high ratings for TSN and the CFL.

The Grey Cup game between the Toronto Argonauts and the Calgary Stampeders, which was played in snowy weather conditions, had an average audience of 4.1 million – up almost 14 per cent over the 2016 contest between Calgary and Ottawa – and similar to the numbers the league saw in 2015.

Last year’s 3.6 million was the lowest since 2006.

The number still falls short 5.5 million that watched Toronto’s last championship win in 2012, which was also the 100th anniversary of the league.

TSN also did well with its pre and post game shows both of which averaged just under two million viewers.

That gave the network the three top-rated TV shows in the country on Sunday. And not just sports: the CFL beat everything from NCIS: Los Angeles to CTV News to the Walking Dead.

The numbers do not include RDS or digital streams from TSN.ca or other sources.

blueandgoldguy Nov 27, 2017 11:16 PM

Quote:

Originally Posted by elly63 (Post 7999301)
Grey Cup ratings see double-digit jump in 2017
Drew Edwards 3downnation November 27, 2017

Not only did the snow look cool on TV, it also delivered high ratings for TSN and the CFL.

The Grey Cup game between the Toronto Argonauts and the Calgary Stampeders, which was played in snowy weather conditions, had an average audience of 4.1 million – up almost 14 per cent over the 2016 contest between Calgary and Ottawa – and similar to the numbers the league saw in 2015.

Last year’s 3.6 million was the lowest since 2006.

The number still falls short 5.5 million that watched Toronto’s last championship win in 2012, which was also the 100th anniversary of the league.

TSN also did well with its pre and post game shows both of which averaged just under two million viewers.

That gave the network the three top-rated TV shows in the country on Sunday. And not just sports: the CFL beat everything from NCIS: Los Angeles to CTV News to the Walking Dead.

The numbers do not include RDS or digital streams from TSN.ca or other sources.

That's fantastic. What I discern from those numbers is that Toronto has a substantial base of fans who will watch on TV while Ottawa, being a relatively newer fanbase, has a much smaller fanbase. In terms of tv audience Ottawa's is probably the smallest in the league.

elly63 Nov 27, 2017 11:23 PM

Grey Cup draws 10% increase in viewership on TSN, RDS
CFL.ca Staff November 27, 2017

TORONTO – Annually one of the biggest events in Canadian television, last night’s snow-covered 105th Grey Cup presented by Shaw captivated viewers nationwide, becoming the most-watched since 2013 and growing 10% over 2016, according to overnight data from Numeris. An average audience of 4.3 million Canadians tuned in to TSN (4.1 million) and RDS (220,000) to watch the Toronto Argonauts dramatic come-from-behind victory over the Calgary Stampeders in the instant-classic championship game.

Overall, nearly 10 million unique viewers, or almost 30% of Canadians, watched some or all of the Argo’s dramatic 27-24 victory over the Stampeders. The game achieved a 34% share, meaning more one in three Canadians watching television across Canada on Sunday were tuned into the game.

The audience for the 105th Grey Cup presented by Shaw peaked at nearly 6 million viewers late in the fourth quarter as Stampeders’ quarterback Bo Levi Mitchell’s Hail Mary pass was intercepted by Argo’s defensive back Matt Black, sealing the Argo’s Grey Cup victory.

Fans of the winning team rallied around televisions, with audiences in the Toronto/Hamilton market up +58% on TSN compared to last year’s championship game.

The 105th Grey Cup presented by Shaw finished as the most-watched program of the day, with TSN becoming the most-watched channel in Canada on Sunday.

Additional ratings highlights:

• Livestreaming audiences for the championship game on TSN Digital platforms marked an increase of 22% compared to last year’s Grey Cup
• The magical halftime performance by CTV’s THE LAUNCH mentor Shania Twain during the Shaw Halftime Show attracted an average audience of 4.3 million viewers
• A total of 10.6 million Canadians watched some part of TSN and RDS throughout Sunday
• Nearly 2 million viewers tuned in to TSN’s Countdown to Kickoff pre-game show, and an average audience of 1.9 million viewers stayed to watch TSN’s extensive post-game coverage

The 105th Grey Cup presented by Shaw caps off a successful CFL ON TSN post-season that saw the CFL’s Western and Eastern Semi-Finals become the most-watched divisional semi-final series in three years. As well, the Eastern and Western Finals delivered an average audience of 1.4 million Canadians, growing +19% year-over-year.

Hackslack Nov 27, 2017 11:41 PM

Wow. Remarkable ratings, especially in southern Ontario

User Name Nov 28, 2017 5:54 PM

The most watched grey cup since, wait for it ...... 2013?!? Wow that’s newsworthy smh


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