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-   -   The Great Canadian Sports Attendance, Marketing and TV Ratings Thread (https://skyscraperpage.com/forum/showthread.php?t=228928)

esquire Nov 18, 2022 11:43 PM

Quote:

Originally Posted by blueandgoldguy (Post 9794572)
I have been hearing elsewhere that the CFL was convincing TSN to move the playoff games to Saturdays. Not 100% confirmed of course.

Regardless of who encouraged it, I think it will ultimately result in a decreased tv audience.

No NFL competition on Saturdays, but they are generally busier days for most people. If there is one day of the week where you're likely to loaf around and watch football, it's Sunday.

plrh Nov 19, 2022 4:36 AM

Quote:

Originally Posted by thurmas (Post 9794342)
Sure feels like tsn treats cfl like curling now and everything revolves around nfl.

It's weird, the only people I know with TSN have it to watch curling or CFL. But I'm 40 and live in the prairies.

esquire Nov 19, 2022 5:15 PM

Quote:

Originally Posted by plrh (Post 9794706)
It's weird, the only people I know with TSN have it to watch curling or CFL. But I'm 40 and live in the prairies.

I'm in that demographic... TSN is basically tailor made for me... Jets, CFL and even a bit of CHL. Sportsnet basically doesn't exist to me except for those midweek NHL games I put on in the background when I'm doing other stuff.

manny_santos Nov 19, 2022 5:58 PM

Quote:

Originally Posted by blueandgoldguy (Post 9794322)
Did he actually say that - "to please TSN?"

I don't think it's a good idea to switch playoff games to Saturdays. In 2008, during the middle of the CFL's last heyday, they league switched their playoff games to Saturdays and it was a disaster. Ratings decreased by 30-50% collectively. The following year, the league switched the playoff games (division semi-finals and finals) to Sundays and the ratings increased back to 2007 levels.

That would put the games in competition with the NHL, especially in Western Canada where HNIC starts at 4pm PT.

blueandgoldguy Nov 19, 2022 10:40 PM

Quote:

Originally Posted by plrh (Post 9794706)
It's weird, the only people I know with TSN have it to watch curling or CFL. But I'm 40 and live in the prairies.

TSN has a lot more than those sports. They have regional NHL games for the Habs, Jets, Leafs and Canadiens, about half the Raptors games, all the grand slam tennis tournaments and other associated tennis tournaments, World Junior Hockey Championships and some of the World Hockey Championships, soccer, tonnes of American NHL hockey, American College basketball and college Football, various NBA teams, PGA golf...

TimB09 Nov 21, 2022 2:41 PM

I guess we'll have to see if the Saturday experiment works.

I like it because I watch NFL on Sundays and would rather the CFL have the football spotlight for their playoff games. And reading on Twitter, it's a mixed bag. I saw one poster say that his son and his buddies love the CFL and NFL but will watch the NFL on Sunday over the CFL. And others say they hate the move.

BUT, some said if we're travelling from out of town, it helps as they can stay the night Saturday and travel back to wherever they are coming from on the Sunday.

Guess we'll have to wait and see.

thurmas Nov 22, 2022 12:34 AM

https://3downnation.com/2022/11/21/t...ent-from-2021/

TSN television ratings for Argos’ 109th Grey Cup win up over seven percent from 2021

The 109th Grey Cup in Regina on Sunday drew a larger television audience than last year’s CFL title game in Hamilton.

The Toronto Argonauts’ one-point victory over the Winnipeg Blue Bombers drew an average audience of 3,121,000 on TSN, an increase of 7.5 percent. Over eight million Canadian viewers watched a portion of the game, while the audience peaked at 4.7 million late in the fourth quarter.

Janarion Grant set a Grey Cup record with a 102-yard punt return for a touchdown on the first play of the fourth quarter, kicking off one of the wildest finishes in the recent memory of the league’s championship game. The Argos overcame a nine-point deficit the rest of the way to win by a score of 24-23.

Chad Kelly entered the game after McLeod Bethel-Thompson suffered what he later described as a dislocated thumb. The nephew of NFL legend Jim Kelly completed four-of-six pass attempts for 43 yards and scrambled for an iconic 20-yard run to convert on second-and-15 late in the fourth quarter.

Veteran linebacker Henoc Muamba was named the game’s Most Valuable Player and Most Valuable Canadian after recording three tackles and a key interception in the fourth quarter.

Toronto is planning to celebrate the victory at Maple Leaf Square on Thursday, Nov. 24.

The Blue Bombers were looking to become the first team to win more than two consecutive Grey Cups since the Edmonton Football Team won five in a row from 1978 to 1982. They won the two most recent Grey Cups over the Hamilton Tiger-Cats.

TSN indicated that their content surrounding the Grey Cup garnered 1.7 million views on Instagram, 525,000 views on TikTok, and more than 1.9 million Twitter impressions.

Grey Cup Sunday TV ratings 2022:

Toronto vs. Winnipeg — 3,121,000

2021 Grey Cup

Winnipeg vs. Hamilton — 2,873,000

2019 Grey Cup

Hamilton vs. Winnipeg — 3,682,600

2018 Grey Cup

Ottawa vs. Calgary — 3,132,000

2017 Grey Cup

Calgary vs. Toronto — 4,100,000

2016 Grey Cup

Calgary vs. Ottawa — 3,600,000

2015 Grey Cup

Ottawa vs. Edmonton — 4,100,000

2014 Grey Cup

Hamilton vs. Calgary — 4,100,000

2013 Grey Cup

Hamilton vs. Saskatchewan — 4,500,000

2012 Grey Cup

Calgary vs. Toronto — 5,500,000

2011 Grey Cup

Winnipeg vs. B.C. — 4,600,000

2010 Grey Cup

Saskatchewan vs. Montreal — 6,040,000

2009 Grey Cup

Saskatchewan vs. Montreal — 6,100,000

Hackslack Nov 22, 2022 12:52 AM

Good numbers, especially considering you need to subscribe to TSN in order to be able to watch the game. I suspect the number would be quite a bit higher if it was played on CTV. Wonder if those numbers include RDS as well.

elly63 Nov 24, 2022 11:47 PM

Quote:

Originally Posted by Hackslack (Post 9796469)
Good numbers, especially considering you need to subscribe to TSN in order to be able to watch the game. I suspect the number would be quite a bit higher if it was played on CTV. Wonder if those numbers include RDS as well.

With RDS the total was 3.3 million

thurmas Nov 25, 2022 3:25 PM

https://3downnation.com/2022/11/25/o...ts-beyond-tsn/

Opinion: the CFL should be looking to expand national media rights beyond TSN
By Joel Gasson


There was a time not too long ago when sports media pundits thought there would be a ceiling for how much companies would be willing to pay leagues for the right to broadcast their games.

It’s now 2022 and if there is one, that ceiling doesn’t appear to be nearing. Despite massive changes to the industry, media companies still have a strong desire for live sports.

In the last couple of years, two major college conferences — the Southeastern Conference (SEC) and the Big Ten — have signed landmark deals with broadcasters like ESPN, FOX, CBS, and NBC. Other conferences are expected to sign similar agreements in the coming months.

The NFL recently signed new deals with all of their broadcast partners as well, which included massive increases over what the networks were previously paying.

We’re still a few years away from the CFL potentially getting in on the action, as their current deal with TSN doesn’t expire until 2026. While none of us would expect the three-down league to be in that same financial stratosphere when their time comes, the trend suggests a fairly large increase should still be in order.

Based on CFL commissioner Randy Ambrosie’s state of the league address last week, I think it’s safe to say it’s something that is on the league’s mind.

“We’re looking toward our media rights that expire at the end of 2026,” he said. “Everything that we’re focused on is how do we make sure we’re poised to harness the biggest global media rights opportunity when our current deal with TSN expires in 2026.”

Ambrosie did make it sound like an announcement could be coming in the not-too-distant future regarding an improved American media rights package, but he wasn’t able to go into much more detail than that.

Currently, games are broadcast on ESPN’s various platforms, mostly their streaming service ESPN+ with some games appearing on either the main network or ESPN2. It’s believed that ESPN is paying very little for those rights.

Ambrosie did suggest the new stateside deal will run until 2026, to align with the current TSN deal. What the league does in four years’ time will be far more interesting, however.

I believe the CFL acted far earlier than it had to when it signed its current contract with TSN during the 2019 season. The previous deal was set to expire at the end of the 2021 season. In the end, the security was nice, but no one could have predicted the 2020 season wasn’t going to be played when that decision was being made.

The league would have been wise to let the process play out a little longer, putting some pressure on Bell Media to spend more to keep their exclusive rights or see what else might have been out there.

During his address, Ambrosie suggested a few times that people these days want access to content when and where they want it. He’s right. However, their current deal with TSN doesn’t exactly allow for that. Game content remains owned by TSN and their streaming options are lacklustre compared to others.

The league needs to get as many eyeballs as possible on their core product while also obtaining the most money for the right to broadcast it. While TSN has been a great partner for the league, the time has come for the league to expand its horizons.

The CFL not only needs more cooks in the kitchen to increase revenue but to create competition to make the broadcasts better. Frankly, TSN’s broadcast hasn’t changed a whole lot over the years.

Ambrosie was asked by 3DownNation’s Justin Dunk if the league would explore options outside of TSN — including airing some games on CTV in the meantime — when the current deal expires, but he more or less danced around the question.

An interesting wrinkle to this whole scenario is the NHL’s deal with Rogers is also set to expire in 2026. What goes down there could go a long way toward determining who might have an interest in the CFL outside of TSN. I believe that Rogers and Bell will end up sharing those rights, but that’s another story for another website.

If Ambrosie is serious about wanting the league’s content to be available in more ways for fans, then the league’s next media rights deal will have to look significantly different.

Putting your core product exclusively on cable with an uninspiring streaming option isn’t going to cut it. In a perfect world, the CFL should be seeking a mixture of traditional broadcast TV, cable, and streaming in their next deal.

Whether they land all three remains to be seen but it would be pivotal in making the league more attractive to casual fans — while increasing revenue at the same time.

q12 Dec 6, 2022 2:42 PM

All team Canada WJHC pre-tournament, round-robin, potential Canada quarter-final, semi-finals and Gold medal game(s) are now officially sold-out this morning (after the few remaining individual seats went on sale) that take place at Scotiabank Centre in Halifax this December/January.

esquire Dec 6, 2022 4:09 PM

Quote:

Originally Posted by q12 (Post 9808065)
All team Canada WJHC pre-tournament, round-robin, potential Canada quarter-final, semi-finals and Gold medal game(s) are now officially sold-out this morning (after the few remaining individual seats went on sale) that take place at Scotiabank Centre in Halifax this December/January.

Interesting to see how the WJHC has bounced back after being pitifully attended last time out. Probably an easier sell in December than in August ;)

Acajack Dec 13, 2022 8:46 PM

RDS announced during the Argentina-Croatia game that they would be broadcasting MLS games (incl. CF Montréal) in 2023.

There was some controversy in Quebec when it seemed like MLS was going to be going to streaming only with Apple TV.

thurmas Dec 13, 2022 8:50 PM

Cf montreal is a mess they lost their coach again this off-season not sure if the team will have long term stability in montreal with how badly run they are.

elly63 Dec 13, 2022 9:46 PM

Quote:

Originally Posted by thurmas (Post 9814643)
Cf montreal is a mess they lost their coach again this off-season not sure if the team will have long term stability in montreal with how badly run they are.

A bit hyperbolic don't ya think, considering how much young Canadian talent they supplied to the NT and their placement in MLS last year and the amount of money that will be coming in from transfers, players playing in the WC etc

Acajack Dec 19, 2022 9:56 PM

Sports TV ratings guru Adam Seaborn says more people watched Canada-Croatia than the World Cup final.

JHikka Dec 19, 2022 10:14 PM

I wouldn't call Seaborn any sort of guru - he just copy/pastes ratings numbers onto twitter.

The 3.9M number for the WC Final is pretty good but speaks mostly to how good the 4.4M Canada/Croatia number was.

It's not really indicative of much but I can't help but notice how many views TSN's videos on youtube get for the World Cup compared to most other videos they upload. Hundreds of thousands versus tens of thousands. :hmmm:

Acajack Dec 19, 2022 10:20 PM

Quote:

Originally Posted by JHikka (Post 9820153)
I wouldn't call Seaborn any sort of guru - he just copy/pastes ratings numbers onto twitter.

The 3.9M number for the WC Final is pretty good but speaks mostly to how good the 4.4M Canada/Croatia number was.

It's not really indicative of much but I can't help but notice how many views TSN's videos on youtube get for the World Cup compared to most other videos they upload. Hundreds of thousands versus tens of thousands. :hmmm:

I was thinking "amazing for a weekday afternoon", but then I remembered Canada-Croatia was a Sunday game too.

JHikka Dec 19, 2022 10:27 PM

Quote:

Originally Posted by Acajack (Post 9820157)
I was thinking "amazing for a weekday afternoon", but then I remembered Canada-Croatia was a Sunday game too.

For context, the quarterfinal matches ranged from 1.2M to 1.9M. The Argentina/Netherlands match drew more on the Friday than Portugal/Morocco on the Saturday. Combined with select group matches getting up in the high 700/800/900k that bodes pretty well for the product on the whole, especially given that 2026 will be in Canadian timezones with more matches in total being played.

q12 Dec 21, 2022 3:47 PM

Some pictures from the first pre-tournament game last night at Scotiabank Centre. 4,400 in attendance to watch Czechia beat Latvia 6-3.

https://pbs.twimg.com/media/FkdLTbWW...pg&name=medium

https://pbs.twimg.com/media/FkdLTbZX...pg&name=medium

https://pbs.twimg.com/media/FkdLTbUX...pg&name=medium

https://twitter.com/AustinMacD97/sta...34598191390726

https://pbs.twimg.com/media/FkeAyDSW...pg&name=medium
https://twitter.com/AustinMacD97/sta...93404971683840

https://pbs.twimg.com/media/FkeYpjTX...pg&name=medium
https://twitter.com/OndrejKalat/stat...19635519758338



And some pictures from Monday night's near sellout of Avenir Centre (over 8,500) in Moncton for the first pre-tournament game between Team Canada and the Swiss (6-0).

https://pbs.twimg.com/media/FkX_9oAX...pg&name=medium
https://twitter.com/GMillerTSN/statu...70283181522944

https://pbs.twimg.com/media/FkZ6LsMW...pg&name=medium
https://twitter.com/Ordinarygrape/st...04661127495681

https://pbs.twimg.com/media/FkY1JaKX...pg&name=medium
https://twitter.com/xody23/status/1605028758800547842

https://pbs.twimg.com/media/FkYnlxzW...pg&name=medium
https://twitter.com/station_nation/s...13851791138818


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