Originally Posted by zahav
(Post 9812436)
Ahh so it's official. It's hard to believe really, there was a long time where Westjet really tried to angle in on the eastern market; domestically, transborder, and international. I still remember in 2004 when they moved their eastern hub to YYZ from YHM (I flew WS from YVR-YYZ return in 2003, and YYZ was insignificant then for Westjet. But from 2004-March 2020, it was pretty much building up that hub. And now just over two years later they paring it down hugely. The reason it's still a hub is because it does offer quite a lot of east-west connections still, and it has the massive Caribbean presence. There's so many destinations I could never remember them all, but some are all like once or twice weekly type things, which is typical for sun destinations. But even their transborder offerings are not that extensive (7 destinations from YYZ vs. YVR's 12 destinations and YYC's 20 destinations). It's "still a hub" but it's crazy that after such a long time trying to gain a foothold there (and it appeared they had?), they just give it up. It would no doubt have been studied at length, and the numbers must not have worked. Because a big shift in an established national airline like that is pretty rare.
Speaking of YYZ, all of these new airlines are making things very crowded on some domestic routes, especially from YYZ. We went from no competition to having almost the same amount of airlines as America (ok, that's an exaggeration, but it's not that far off). Flair, Lynx, Jetlines, Porter, all on top of AC and WS. Plus these same airlines are also flying to lots of Southern Ontario cities from all over the country (ie YXU, YKZ), so this could further siphon off would be pax from YYZ. I have seen this before and it doesn't end well. Jetsgo, Harmony, Canjet, I'm probably missing some too! Even in the 90s, WS's entry to market was already making a big dent in Canadian Airlines out west. WS essentially went into western route pairings that Canadian Airlines had a big role (ex. YYC-YVR, YVR-YEG, YYC-YWG). So even though WS wasn't solely (or even mainly) to blame for Canadian's demise, it showed the equilibrium always seems to go back to 2 or 3 players max. I've never seen so many new airlines so quick, it's hard to believe they are all absorbing that extra capacity. Good if they are, I like seeing success, just skeptical given history.
The only primarily domestic airlines (ie. not Air Transat) that really succeed over time are the more niche ones like Air North, because they are very specific with their routes and home base (ie. it's almost all to and from the Yukon, they are very successful in that market). They have 737s and other smaller aircraft, but have held their own and I would say beaten both AC and WS on routes they compete on (both AC and WS still operate to YXY, but with lots of variation in frequency and even swapping between Jazz and Mainline over time). Even Canadian used to operate 737s YVR-YXY. Air North has expanded and managed to be dominant and popular, by sticking to certain routes and what they do best. Rapid expansion=catastrophe
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