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The Argos are playing a preseason game for school kids and that’s pretty cool
John Hodge 3downnation May 26, 2019 A quick look at the CFL preseason schedule reveals an interesting quirk in southern Ontario. The Alouettes and Argonauts are slated to play on Thursday, May 30 in Toronto. That’s not the weird part. What’s odd is that the game is scheduled to kickoff at 11:00 AM ET. That’s strange. And it gets weirder. The Argos don’t appear to be selling tickets to the game on their website. The club’s schedule includes an icon for tickets sales but it merely redirects to the ticket page that makes no mention of a preseason game. The game does not appear on BMO Field’s website, either. You can access the game on Ticketmaster but there don’t appear to be any tickets for sale. “Oh no! These tickets went fast and we’re unable to find more right now,” says a banner on the webpage. What’s strange is that the venue map doesn’t resemble BMO’s regular season seating configuration. It’s… odd. A google search led me to a press release from early last month — one I clearly missed — that explains why the circumstances surrounding Toronto’s preseason game are so abnormal. The Alouettes and Argonauts are playing a game at Varsity Stadium for a group of school kids. And that’s pretty awesome. Varsity Stadium is a fantastic venue, located downtown on campus at the University of Toronto. It houses approximately 5,000 seats, most of which should be filled with school-age children when the Argos kickoff their preseason. The game isn’t pure charity — the tickets aren’t being given away, but sold at $20.00 apiece — and some are being held back for season ticket holders. Even so, this is a cool initiative for a team that desperately needs to entice new, young fans. The Argos’ most recent preseason game at BMO Field drew just 5,532 fans and there’s little reason to believe this year’s contest would have drawn more. Why not try something new? This is a neat initiative that may play a small role in increasing Toronto’s ticket sales in the long-term. Nothing ventured, nothing gained. |
With the success of the Raptors (sure to set new Canadian viewership records in the finals), I think the time is ripe for the NBA to return to Vancouver.
Have not followed the NBA that closely until this year (kids are huge BB fans now), so not sure how the league works all that much - but from what I read is that expansion is possible (or relocation..?). I'm sure Seattle would get a team back before YVR, but the NBA is one of the 3 most popular pro leagues in NA to watch - so I do think they will (need) take advantage sooner or later with an expansion. |
If Vancouver want an NBA team it will presumably be an expansion team. The price will probably start at $1 billion US. Who would be the prospective owners?
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Maybe Chip Wilson could get involved, too. He could pony up a billion on his own I'm sure - but he would also need to build a new arena. I don't think Pattison, or the Lalji or Louie families would be interested. |
Marketing the Argos
Here are a few posts from the Argos Mike Hogan hinting as to what is going on behind the scenes If your definition of marketing is putting an ad in the paper or an ad on the radio, that's not the best bang for the buck anymore. The targeting of specific groups, school kids and young athletes, is something that needed to happen in this market and is long overdue. The connection to the Toronto Flag Football League is targeting young athletes who already have an interest in the sport, now we have to get them interested in our brand, team and league. The same goes for the pre-season game, it's an effort to get kids exposed to the Argos at an impressionable age...the same as many of us were. It's the same with our effort to get free footballs into the hands of kids. The more they play, the more inclined they'll be to become fans of the sport. I think the people on the social media side have done a great job of keeping fans informed and entertained over the off season. I feel our Argonauts.ca content has kept fans informed of what's being done on the Xs and Os side, more so than in other off seasons. The goal is to get people to become long-time fans. Without getting into specifics, our research shows if we can get people to a game, there's a good chance they'll come back. If we can get them to come out 3-4 times the odds are really good that they'll keep coming back on a regular basis. The goal is to make going to an Argo game the best sporting event in the city for fans (I think it is now, but the goal is to make it even better). Be patient, I think you'll like what we have in store for this year. This is the first full off-season for us to do a plan for a season. I've seen what's gone on behind the scenes and it's impressive. If you think MLSE is in this for the short term, you're wrong. The goal is to make this team a success on and off the field year after year after year. What our ticketing department did last year with a 4-14 team and essentially three months lead-up to the season was astonishing. After Labour Day there was no walkup crowd, based mostly on the team's record, but overall the paid attendance still went up. There are some incredibly hard-working people with some great ideas busting their rear ends to make this team a success at the gate. Let them work their magic. I love your passion and your desire to see more splash, but this is not a short-term turnaround in the market, and everyone I work with is aware of that. I hope you continue to work with us, not against us, to make that happen. ... We'll obviously pump things up when the season starts. James Wilder Jr, for example, is throwing out the first pitch at the Jays game tomorrow. Ticketing is targeting new Canadians in terms of group sales. Football can be a difficult sport for newcomers to understand, not just new Canadians, but people unfamiliar with the sport. The goal is to start making a dent with different groups within the GTA's fantastic ethnic gumbo. There's no more "Canadian" event than the Grey Cup, something we're stressing to those groups. Other events are planned as well, again, I'm not going to jump any announcements here. So...long answer short, we're trying to get a toehold this year so the interest in those communities grows going forward. As for the interplay with our other properties, the Leafs, Raps etc, the plan is to better cross-promote franchises. That's something that has definitely been talked about and I can guarantee you it's going to improve over time. It was under the radar, but Derel Walker was flown to Toronto the opening night of free agency. He spent the next night at a Raptors game in a private box with Wilder, Lemon, Edwards, Darby and the personnel guys. The money was significant, but that event helped put him over the top. He cancelled two other planned visits the next day and agreed to the Argos terms. That MLSE connection with the Raps may have sealed the deal. Much of the stuff being done is directly with a targeted group and wouldn't be visible to the masses. We'll get a lot more visible closer to the season. We just had a meeting to go over what's planned for written content for Argonauts.ca and some of the social media content...I'm going to be a busy boy this season and am energized by that. I hope you trust me...I'm not BSing you at all. Things will be announced in the days and weeks ahead. I hope you can lure some of your pals back to BMO Field so they can experience some of the improvements. I can honestly say this is a great time to be an Argos fan. Pull Together |
Raptors & Bucks, Game 6 = 3.1M combined average viewers on Sportsnet & Sportsnet One. Nearly half of the viewers were on Sportsnet Ontario.
Audience peaked at 5.3M during the end of the game. Three Raptors game from the Bucks series averaged 2.1M on Sportsnet, a 77% increase over the Conference Final against the Cavaliers in 2016. --- Canada/Czechs on Saturday had 442K on TSN. Jays/Padres on Saturday had 256K on SN. https://brioux.tv/blog/2019/05/27/nu...all-benchmark/ |
Vancouver trying set up "Jurrasic Park West" by Thursday. Realize no ssp forum folk will be there ;-) but I guess there's some fans in the area.
I know, I know... just a marketing ploy to get the city Grizzlies redux. |
That is cringeworthy... watching it in a sports bar or whatever is one thing, but Jurassic Park West... yikes.
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While ratings are soaring in Canada for the Raptors, I’m interested to see how they fair in the US. I’d be inclined to think they would be some of the worst just due to the fact a foreign team is playing and yet another Warriors final... Or maybe they will still be decent due the fact Leonard has been playing so well. Anyone have access to ratings from the US for game 6 of the conference finals?
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It's not doing too badly considering one of the team's local markets doesn't factor in to the national figures. A good resource: https://www.sportsmediawatch.com/nba...stern-western/ |
Are the Toronto Raptors like a “college sports team” as Drake eludes to? Why would Drake elude to the Toronto Raptors as a “college sports team”? I don’t quite understand his statement. Is it because of the excitement of the city for its pro trean making it to the finals? “College sports team” is not how anyone would have described the excitement of Calgary during the Flames cup run in 2004, which was completely indescribable. I’m wondering what sets Toronto apart for Drake to label Toronto as a “college sports team”?... maybe just too many beers?
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Good question. Kind of an odd comparison, but I'll throw this out there. Jurassic Park, which is where he was when making that statement, is akin to ESPN College Gameday for football and basketball, both of which I attended at Michigan State. Fun times. Don't know of any other NBA city that has a Jurassic Park of their own.
https://imagesvc.timeincapp.com/v3/f...sc&w=850&h=560 https://tipofthetower.com/2016/05/27...ge-real-thing/ http://www.rantsports.com/nba/files/...NBA-Canada.jpg http://www.rantsports.com/nba/2014/0...rated-fanbase/ https://images.thestar.com/Y75_MyCzL...y25-001jpg.jpg https://www.thestar.com/news/gta/201...ssic-park.html https://storage.tvasports.ca/v1/dyna...7,5x&version=1 Crédit : USA TODAY Sports https://images.thestar.com/mJVBy3tr5..._190525_26.jpg https://www.thestar.com/news/gta/201...-concerns.html |
Apparently ratings for Raptors games on RDS have been running in the 250-300,000 range since and including the night with The Shot.
Highest they've ever been I am sure. |
Another @Raptors win, another broadcast record!
Last night's Game 1 of the #NBAFinals on @Sportsnet reached 7.4M Canadians and captured an average audience of 3.3M viewers, making it the most-watched #NBA game ever in Canada #WeTheNorth https://twitter.com/SportsnetPR/stat...46487520763904 |
RE: Raptors Game 1.
Wow 7.4m is a big time number. I was guessing 5-6M for viewers, I am very surprised. |
TSN numbers for Raptors/Warriors Game 2:
Most watched sporting event in Canada in the past year after the Super Bowl. https://www.tsn.ca/game-2-becomes-mo...wers-1.1316165 |
Every game is breaking records so far but I wouldn't be surprised to see a dip tomorrow. Mid-week game coming off a loss where a lot of casual viewers might think the Raps now get reverse-swept after pulling off the initial upset.
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