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Regardless of the defensive platitudes invoking James Naismith, the growth of basketball if it happens to the detriment of hockey will make Canada less Canadian and more American, anyway you slice it.
It doesn't have to be that way, but the way basketball is deploying across the country doesn't look promising to me. You have a juggernaut club in the biggest city that plays in an American league, and that most Canadians will be relegated to watching on TV from a(n often great) distance. Other than that you'll have an archipelago of B-league teams several rungs in calibre below the Raptors playing in rinky dink leagues - often minor level American ones that are not the same leagues depending on where you are in Canada! So Calgary, Saskatoon and Ottawa will play in the All-American Basketball League whereas Montreal, Halifax and Abbotsford will be in the International Basketbal Federation or someting. Or maybe a few clubs will join the latest incarnation of an all-Canadian league that everyone knows will die out eventually. Then get inevitably replaced with the next ill-fated Canadian league a few years later. And then of course the CIS teams wil be bravely playing in front of wives and girlfriends while their campus classmates are glued to NCAA games on TV just a short walk away. Anyway.... as much as I hate them, please don't tell me the Leafs will be Argos of the future... eeewwww... hockey. |
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Football and soccer jostle for the position behind hockey. Most high schools have teams in both sports now. Baseball is also above basketball though it is behind the other two. Even though everyone plays basketball in gym class here. |
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Soccer and basketball benefit from being cheap and easy and relatively injury-free. Quote:
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I understand how football programs in the US get subsidized through stuff like Pop Warner but I doubt something like that exists here so I guess it's the schools shelling out. But not for hockey. Again, I am not a hockey uber alles guy. Just asking some questions. |
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In comparison, nearly every high school in this country has a gym with a basketball court, and many have a field outside that is good for both football and soccer. That said, I do know there is a handful of high school leagues around the country. |
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From the point of view of the spectator/fan it's only rarely a satisfying experience. Often in these leagues you get one or a couple of star franchises that actually do things right, but one always gets the impression that it's all sitting on a house of cards and that it could all fall apart with a light gust of wind. Which is what usually happens. The only all-Canadian pro sports league that's ever demonstrated anything resembling true staying power is actually the CFL. |
I just learned about the existence of the NBL, that's interesting. Based on Wikipedia there are some hints that the organization does not have a solid foundations, some teams have folded or filed for bankruptcy over the last few years for example.
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Jays vs Raptors.
People forget history and context. The Blue Jays strategically and systemically papered the country with branding and marketing campaigns. Leaving Quebec alone when the Expos were around the Blue Jays made sure to get marketing material out to every corner of the county. No other sports franchise in the country ever attempted such. This push was before and after the WS ran of the early 90s and continued up until the late 90s. I remember as a kid Blue Jays propaganda such as free hats, blue jays bars, and other stuff. Blue Jays would sponsor slow-pitch and baseball camps. They were easily the most identifiable sporting brand in my hometown aside from the Riders, Canadiens, and Leafs. The residual still carries over to today. Kids that are now adults grew up with an introduction the Blue Jays, and once they started winning again, it was easy to draw in fans coast to coast. Basketball, with the youth, is very popular. It has the youngest fan base that is the most tech savvy. Most young people watch games online and not on TV. The youth that grew up with Vince Carter is now all die-hard Raptors fans as adults. Also, with basketball in Canada if you are not a Raptors fan you are cheering for the Cavs, Lakers, Golden State, etc. There is much more diversity in team preferences outside of Southern Ontario versus any other sport. |
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Even their annual exhibition game in Vancouver seems to have become more of a vehicle for fans there to support the return of the Grizzlies. |
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And echoed in the National Post: Quote:
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Ignore the naysayers.
The Raptors have a following across the country. Not as big as the Jays, but it takes a while to grow. It took the Jays a while, and it required a couple World Series wins and the Expos leaving. Judging by friends and co-workers in different parts of Canada, there's definitely growing interest. Drake's endearing the rest of Canada to the team with this to. |
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Obviously if the Expos ever came back most anyone who is a Jays fan in Quebec at the moment would switch over to them. |
I noticed a lot of Raptors gear among high school aged white kids in Northern Ontario (North Bay and thereabouts). If they're building a fan base there then they probably have support in other parts of Canada too.
I recall I picked up the Jays viewing habit (during playoffs) back when I lived in Ottawa. Exposure is half the battle. |
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