Quote:
Originally Posted by Acajack
(Post 8018610)
That's interesting. I wonder why other teams and other leagues don't do the same then? Everybody loves a bargain, right?
I don't see why this would be unique to MLS and that somehow they're all raking in tons of revenue way above their expenses, and that somehow this couldn't also apply in other sports as well.
My sense is that it is simply a reflection that most MLS clubs have owners with deep pockets that can absorb these losses as an investment in the future that will eventually pay off.
In most cities (including Toronto for sure) this is probably a pretty sure bet, as the popularity of soccer and of the local club(s) is unlikely to go anywhere but up.
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It's definitely a phenomenon particular to MLS at this stage of its evolution. There may be other examples that I'm not aware of, but I have studied the league's business model in detail, which is why I can tell whose done their homework and whose just talking out of their posterior.
This is a really involved topic, and I'm not really interested in writing another essay, so I'll just outline the gist of it: North American sports culture values relative parity and financial stability (particularly after the NASL experience in the 70's).
MLS uses a salary cap (a rarity in the soccer world), and a conservative one at that. I won't get too much into the mechanics of this, but let's just say that a team can have zero eyeballs watching them and zero bums in seats and still make millions in profit. Not to mention selling the franchise rights for a pretty penny, should they wish to go down that rout. Of course, an owner who runs a club in that way would get a refund and get voted out of the league. MLS owners are some of the richest in all of sports, and these smart people are not investing to lose money. There are several billionaires with no soccer background who are competing amongst themselves to secure limited new franchise spots.
The league is still very young, and while it has stimulated the development of young local players, as the league expands into new markets the quality of the talent pool at the lower end stays constant, as the development of quality player's is balanced out by the addition of other local players via dilution. Simultaneously, as more markets, more ticket sales and more sponsorship dollars enter the fray, along with more world class players willing to play here (initially the older stars, now young talents in their prime years), revenues particularly in the larger markets, have gone up considerably. Therein lies the dilemma.
While the quality of the local talent pool has remained constant, due to the above reasons, the quality and quantity of international talent entering the league has exploded, particularly in the last 3 years. While these international players are getting market wages commensurate with their talent level, local journeyman players have a majority say in contract and salary negotiations (since they are the bulk of player's union members). If the salary cap goes up, the players can demand higher wages way above market rates by virtue of being on the same team as more talented players, hence the need for calculated systems such as GAM and TAM to manage salaries. In other leagues, it's quite straightforward, you play better, you get higher wages, and since everyone is at the same talent level, the top players may make only a million or so more than the worst starter. In MLS, the top players may make $7 million while another starter may only make as little as $150,000. With such a disparity, unions can demand a greater share of profits or go on strike. Thus, high revenue ownership groups with large disparities in wages soak up their extra profits on investments such as modernized training facilities, amortized stadium modernization/expansion costs, etc. Basically, anything to avoid a strike. The player's union in turn satisfies itself with minor bumps in salary and contract flexibility as they too are aware of current limitations as well as long-term opportunities. Once revenues and talent levels reach a certain point (a top 5 league, probably in 10 years tops), they won't have to worry about overpaying for local talent as they'll be able to manage world class teams that are well paid top to bottom. The main priority right now though is to build increasingly talented teams with quality infrastructure, revenue sources and fan support..