Maybe they just want to stimulate speculation.
Sold units may be sold again at higher prices.

^What they are probably doing is indirectly advertising for their next project. An interested party calls the sales line, only to be told that they've just run out of space in the Aqua, but did you know there is another building going up so you might want to get in on the ground floor this time. The approach makes sense. Obviously the Aqua has connected with buyers, so why take a chance on a new brand - just market the "sure thing" (relatively) and try to direct the overflow to your next project.

Pretty smart move in this market if you think about it. All you hear about these days is unsold units, so to hear someone tell you they're out of stock must mean that the product is pretty darn good.

^ Good analysis. They are squeezing every penny out of a good project. Plus, if the building is as exciting to the rest of the public as to those on this forum, some people might simply say, "Wow, I want to live next to that thing."

Yes, also another thing to keep in mind is that advertisements usually get discounted if they pre purchase, lets say, 20 ads. So, I'm assuming that they are still fulfilling their contract with the Trib and using it to sell other projects, pick up more LSE interested clients, and sell the remaining 4 units in the building.

That was my thought, the ads were repurchased and they are just running them out.

SSDD

The renders didn't impress on just how tight up against Columbus the building would be. The podium roof is private, but it looks like we'll all be able to stand on Columbus and look straight up at the balconies.
http://i142.photobucket.com/albums/r...4-07/Aqua1.jpg

The giant hole is gone, can't even see the park now. Can't wait until the stairs are open.
http://i142.photobucket.com/albums/r...4-07/Aqua2.jpg

http://i142.photobucket.com/albums/r...4-07/Aqua3.jpg

Thanks for the pictures aaron38.

New Neighborhood Bursts Onto the City Landscape
 

Chicago Sun Times Article

"Millennium Park gets all the glory and the tourists, but a block away is another patch of green that's helping generate downtown Chicago's biggest economic lift in at least 20 years"

Click here to read the rest of the article: http://www.suntimes.com/business/roe...hore25.article

What's in a Name?
 

Chicago Sun Times article

"In time, Lakeshore East might take on its own identity as an official neighborhood. But for now, it's part of a somewhat larger chunk of Chicago that goes by the name New Eastside."

Click here to read the rest of the article: http://www.suntimes.com/business/roe...ide25c.article

Development Builds on History-and the Ooze of 1871 Landfill
 

Chicago Sun Times article

"The dirt beneath downtown's Lakeshore East development is part of Chicago's heritage and lore.

Before the condos took over, it was a par-3, nine-hole golf course. Duffers took a break from downtown cubicles to battle the lake breezes."

Click here to read the rest of the article: http://www.suntimes.com/business/roe...ore25a.article

The Developers: James Loewenberg and Joel Carlins
 

Chicago Sun Times article

"The lead developers of Lakeshore East, James Loewenberg and Joel Carlins, have taken on the huge project near the end of long careers.

Loewenberg is 73. Carlins is 72. Loewenberg is an architect, Carlins is a lawyer, and they began partnering in the late 1980s after separate investments in development."

Click here to read the rest of the article: http://www.suntimes.com/business/roe...ide25b.article

^ I played that course once! it was awesome.

w.t.

EB did you get a little post happy?:yes: :yes: :yes: :yes:

In Aaron's last pic it looks like they have already done the first residential floor (fourth floor). Wow, low ceilings!

Yep. That'll be all for a couple of days. ;)

Hotel, not residential. Residential doesn't start until the 20-30th floor.

Nov 26 - AM
 

d.p.

Nov 26 - AM
 

From lower East North Water

http://lh6.google.com/harry.r.carmic...JPG?imgmax=720

Can't wait to see this one take shape