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-   -   The Great Canadian Sports Attendance, Marketing and TV Ratings Thread (https://skyscraperpage.com/forum/showthread.php?t=228928)

qprcanada Jun 28, 2022 1:13 AM

Quote:

Originally Posted by JHikka (Post 9661566)
Something that is brought up very frequently in American circles is the fact that the US is a very soccer-centric country but that does not make it a very MLS-centric country. Montreal is a soccer haven, and does support CF Montreal at times, but unlike the other major leagues MLS is having to compete against major European and other leagues for eyeballs. I think the old adage is that MLS is the third most popular soccer league in the US (after the EPL and La Liga).

Liga MX is the most popular league in the USA.

Acajack Jun 28, 2022 2:11 AM

Quote:

Originally Posted by Acajack (Post 9660707)
CF Montréal tv ratings are 150-250k. Peaks over 500k for really really big games like Champions League finals. I don't think Toronto and Vancouver almost ever get those kinds of numbers but not sure about US clubs' ratings.

One thing I am sure is you'll never come close to that with a streaming service in Québec.

The money needs to be good to offset what it will cost CF Montréal in exposure.

CF Montréal got over 100k viewers for the weekend game against Charlotte. Not bad when you consider it was on a sunny St-Jean-Baptiste weekend afternoon with few people inside looking to watch sports on TV, and that TVA Sports has fewer subscribers than RDS, and of course the bad taste that some supporters still have in their mouths.

thurmas Jun 28, 2022 3:14 PM

https://3downnation.com/2022/06/28/c...week-3-on-tsn/

Canadian QB Nathan Rourke edges out Riders for most-watched CFL game in Week 3 on TSN


You know the Nathan Rourke hype has gained real traction when the B.C. Lions draw higher television ratings on TSN than the Saskatchewan Roughriders.

Rourke’s second straight record-setting performance was the top-rated game among English language viewers on TSN in Week 3. He completed 39-of-45 passes (86.7 percent) for 436 yards with four touchdowns against zero interceptions in leading the Leos to a 44-3 dismantling of the Toronto Argonauts.

Despite being in the 10 p.m. eastern time slot with the outcome never really in doubt, viewers kept it tuned to Rourke as he set the single-game passing yards record by a Canadian quarterback. Even though all-star receiver Bryan Burnham left before halftime with broken ribs, Rourke continued to move the offence and led the unit to points, which was entertaining.

The Riders usually go unchallenged for the biggest TV audience each week, but being blown out by Montreal from the opening kick-off onwards did not help intrigue and prevented late-arriving viewers. It’s rare for Saskatchewan to take a backseat to any other team — especially during the regular season — when the weekly ratings come in. The fact Rourke edged out the green and white on the first official weekend of the summer in Canada displays the growing excitement for a homegrown star at the game’s sexiest position.

Surprisingly, the Grey Cup rematch between the Tiger-Cats and Blue Bombers posted the lowest viewership of last week’s CFL slate.

There was some competition that night with Game 5 of the Stanley Cup Finals between the Tampa Bay Lightning and Colorado Avalanche (2,191,200 average viewers combined between Sportsnet and CBC) plus 595,800 people watched Toronto Blue Jays starter Alek Manoah record his MLB-leading ninth win.

2022 Week 3 TV ratings:

Thursday
Saskatchewan at Montreal — 442,600

Friday
Hamilton at Winnipeg — 393,500

Saturday
Edmonton at Calgary — 399,600

Toronto at BC — 464,500

Total Week 3 average: 425,050

(These numbers do not include viewership from RDS, TSN’s French-language affiliate.)

thurmas Jul 2, 2022 10:36 PM

this is a U.S. article about streaming services looking to grab the next U.S. sports broadcasting rights but I was startled to read that now only 68 million U.S. homes subscribe to the cable bundle versus over 100 million homes just 4 years ago. I would suspect numbers would be somewhat similar in Canada. With that said I do wonder what the next NHL and CFL broadcast deals will look like in Canada once TSN's and Sportsnet current deals expire.

https://sports.yahoo.com/amazon-appl...095500933.html

Amazon, Apple May Crash NBA Rights Party, but TV Won’t Leave

Anthony Crupi
Fri, July 1, 2022 at 4:55 AM·7 min read

Today’s column is from Sportico media reporter Anthony Crupi.

When thinking about escalating rights fees and the near-mythical sums the networks are forking over for sports properties that draw fewer viewers than even the dopiest network sitcom, there are two things worth keeping in the back of your mind:


1) It’s not your money.

2) No matter how bad the deal may seem on paper, there’s almost no way it will turn out to be the worst sports-rights investment of all time, as that dubious distinction in all likelihood will never be wrested away from CBS’ 1990-1993 pact with Major League Baseball.

If Thing 1 is rather self-explanatory, Thing 2 could do with a little contextual fiddling. Without getting too far into the murk of ancient history, the Tiffany Network lost about a half-billion dollars in what one rival TV exec—ah, hell, it was Dick Ebersol—characterized as “the biggest write-down in network sports history.” As it happens, CBS’ final go-around with MLB coincided with its return to the top of the primetime ratings heap after a few seasons of basement-dwelling, although baseball’s contribution to the regime change was negligible.

Also not doing much in the way of heavy lifting was the animated comedy Fish Police, which bowed during Year 3 of the CBS-MLB tie-up. The thing about Fish Police is, the pilot featured a bivalve named “Clams Casino” who owned a gambling emporium, and while this has very little to do with the point we’re trying to make here, it’s still worth thinking about. Maybe.

If the deal did very little to grow the sport—CBS’ Saturday afternoon MLB schedule was so erratic that fans never quite knew if they were about to while away the lazy summer hours in the company of Inspector Gadget or Chuck Knoblauch—the $1.06 billion deal made perfect sense to commissioner Peter Ueberroth and the league’s owners. That CBS acted as decisively as it did can in some ways be chalked up to the burgeoning sense of panic that was beginning to settle in at the Big Three networks. In almost no time at all, cable had knocked broadcast’s share of the primetime audience from 90% to 68%, and for the first time ever, the rabbit-ears crowd was staring down an existential crisis. Something had to be done, and in time-honored fashion, the quickest way to accomplish that something was to splash ungodly sums of money around.

Plus ça change. Back then, shows like SportsCenter and Rugrats were stealing impressions from the traditional TV marketplace; today it’s the latest gloss on the Star Wars canon and whatever the hell The Umbrella Academy is supposed to be. Differences in degree lead to differences in kind. Water gets colder and colder, and suddenly it’s ice. Clams Casino gets older and older, and suddenly he’s dead. TV keeps losing impression after impression to the streaming services, and suddenly you’re paying something like $90 million per year to re-up with a très continental auto racing package that currently costs $5 million.

Of course, the streamers who are doing their damnedest to kill off TV are also driving the rights fees up into the nosebleed latitudes. While the strategy doesn’t always pay off on the deal-making front—Amazon is said to have bid as much as $25 million more than ESPN for the Formula One package, and its proposal caught the John Heisman stiff-arm—it’s been wildly successful as far as the whole make-the-other-guy-hemorrhage-money scheme is concerned. Apple’s 10-year, $2.5 billion MLS deal is at once wholly disruptive and almost weirdly noncommittal, inasmuch as the sum agreed upon represents about 0.1% of the tech giant’s $2.2 trillion market cap. The same applies to the annual $1 billion fee Amazon will pay for the rights to the NFL’s Thursday Night Football, although in that case, the networks were perfectly happy to watch the primetime package topple into Jeff Bezos’ digital shopping cart.

What this all means in the near term is that Adam Silver will continue to wear that canary-swallowing grin through the end of the NBA’s current $24 billion contract with Disney and Turner Sports in June 2025. While the odds of either incumbent being shouldered aside are currently listed as slim:none—by 2025, Turner will have been in business with the NBA for 41 years, while ESPN/ABC will have reached the 23-year mark—it’s hard to imagine a scenario in which an Amazon or an Apple doesn’t put in a bid, if only to drive the price up even higher. (No less an authority than David Levy has said he expects the NBA to nail down a fee that’s two-and-a-half times what the incumbents pay now.) It’s basically an arms race, only rather than stockpiling more weapons than your ideological foes, the idea is to force them to spend so much on artillery that there’s nothing left in the budget to feed the troops.

The thing is, the linear-TV networks can’t afford to let the streaming set make off with all their sports properties, because those are the only programming options that still draw an audience. That audience is also far more likely to watch the commercials; because nearly 98% of all sports deliveries happen in real time, the games are practically DVR-proof. Meanwhile, entertainment programming is collapsing in on itself like a dying star, as the average primetime broadcast series is now eking out around 652,000 adults 18-49, or one-half of a ratings point, while the cable numbers are so bleak that Warner Bros. Discovery has slammed the door on further scripted development. (Cable’s getting it from all sides. Fewer than 68 million homes now subscribe to the bundle, which marks a decline of 26% versus the analogous period in 2018. At its peak, the bundle reached north of 100 million U.S. households. At present, only 56% of TV homes subscribe to a bundled pay-TV package. Four years ago, penetration was a relatively hale and hearty 78%.)

As much as just about anything can happen between now and when the NBA negotiations begin in earnest, the current state of affairs makes for a compelling argument against reducing the league’s national TV exposure. Even as pay-TV subscriptions continue to spiral, the tube remains the platform of choice for the top-tier U.S. sports leagues. Sustained relevance buys a whole lot of loyalty, and when a program is shunted from the living room to behind a firewall, the audience starts disappearing like Barret Robbins in the hours leading up to Super Bowl XXXVII. Howard Stern made himself $500 million richer when he jumped from terrestrial radio to Sirius XM, but in doing so, the self-described “King of All Media” effectively checked himself into a cultural Witness Protection Program. Mention Baba Booey to a Gen Zer and he’ll think you’re quoting the radio edit of a Cardi B song.

Which isn’t to say that Amazon and Apple aren’t going to try and carve out a space for themselves with the NBA, or that Silver and the owners may not have a change of heart two or three years from now. If nothing else, there’s an awful lot of money floating around out there. Together, the two digital players amassed some $834.8 billion in revenue last year, and even a media adept like Silver may find it difficult to say “no thanks” to the people with the money cannons.

Of course, all an Amazon or an Apple need do to eliminate any misgivings about a streaming-only distribution scheme is buy a TV network outright. The parent companies of ESPN and TNT may be too big for a takeover bid, but grabbling, say, Fox or CBS would put about as much strain on the Amazon and Apple war chests as the purchase of a yard-sale toaster oven might have on your own wallet.

EpicPonyTime Jul 3, 2022 5:28 PM

Quote:

Originally Posted by thurmas (Post 9666056)
With that said I do wonder what the next NHL and CFL broadcast deals will look like in Canada once TSN's and Sportsnet current deals expire.

Not sure about the NHL, but I will bet you a Coke that the CFL's next deal will look almost identical to their current deal with TSN, because the League does not have a clue what they're doing re: broadcast rights. :yes:

thurmas Jul 3, 2022 5:30 PM

Quote:

Originally Posted by EpicPonyTime (Post 9666396)
Not sure about the NHL, but I will bet you a Coke that the CFL's next deal will look almost identical to their current deal with TSN, because the League does not have a clue what they're doing re: broadcast rights. :yes:

depends if it will be Genius sports having enough influence or not in the next negotiations.

elly63 Jul 3, 2022 9:21 PM

Quote:

Originally Posted by EpicPonyTime (Post 9666396)
Not sure about the NHL, but I will bet you a Coke that the CFL's next deal will look almost identical to their current deal with TSN, because the League does not have a clue what they're doing re: broadcast rights.

Nothing to do with having a clue, it is about limited options (no CBC, no USA). Sure maybe if they are lucky they could get a streaming deal and then what, lose 3/4 of their audience because they don't want to subscribe to a service. It's the casual fan that makes up big audience numbers.

thurmas Jul 3, 2022 9:30 PM

I would prefer a split deal with sportsnet and tsn so the league has more coverage over multiple platforms so more media properties cover the league instead of jut tsn or maybe a tsn and global deal where playoffs and grey cups could be delivered to more canadians since bell seem unwilling to have playoff and grey cups go on ctv whereas they promote the hell out of nfl on it every week during the nfl season.

thurmas Jul 6, 2022 3:07 PM

https://3downnation.com/2022/07/06/r...ver-alouettes/

The Saskatchewan Roughriders rebounded in a big way on the field and on televisions across the country in Week 4.

Cody Fajardo played error-free football while punching in a touchdown on the ground and throwing touchdowns to Mitch Picton and Kian Schaffer-Baker. Jamal Morrow ran for 103 yards and one major to give him the league’s rushing yards lead with 257. Meanwhile, the defence recorded six quarterback sacks, including Pete Robertson adding to his CFL-best total of seven, and Nick Marshall added a pick-six.

The Riders recorded a 41-20 win at Mosaic Stadium on Saturday night as Rider Nation tuned in to see how the green and white would respond following a 37-13 loss in Montreal during Week 3. It was a rousing performance from the Roughriders and members of Riderville revelled in it live and on TV with an average audience of 623,000 on TSN. That was more than double the number who watched Nathan Rourke in the nation’s capital.

It was the Blue Jays who ruled Canada Day weekend on TV in our home and native land, posting an audience of 1,223,000 on July 1 during a 9-2 win against the Rays. The Jays played a rare five-game series at Rogers Centre — there was a doubleheader on Saturday — against American League East Division rival Tampa Bay and it piqued the interest of sports fans in Canada.

2022 Week 4 TV ratings:

Thursday
B.C. at Ottawa — 302,000

Friday
Edmonton at Hamilton — 470,000

Saturday
Montreal at Saskatchewan — 623,000

Monday
Winnipeg at Toronto — 523,000

Total Week 4 average: 479,500


(These numbers do not include viewership from RDS, TSN’s French-language affiliate.)

elly63 Jul 6, 2022 3:22 PM

I have always wondered why Ottawa rated low. I know for a time they were an unmetered city (pretty sure they have been metered for quite a while now) but their first three years in the league they came out with a bang and had a high profile, a good exciting team, and a lot of goodwill.

Are they like TFC, good local engagement in the stadium but not on TV.

thurmas Jul 6, 2022 3:23 PM

Quote:

Originally Posted by elly63 (Post 9668833)
I have always wondered why Ottawa rated low. I know for a time they were an unmetered city (pretty sure they have been metered for quite a while now) but their first three years in the league they came out with a bang and had a high profile, a good exciting team, and a lot of goodwill.

Are they like TFC, good local engagement in the stadium but not on TV.

Its baffled me maybe the francophone fans watch on rds?

Acajack Jul 6, 2022 3:24 PM

Quote:

Originally Posted by thurmas (Post 9668837)
Its baffled me maybe the francophone fans watch on rds?

It would only be a trickle so probably not much of a factor. (I don't even think all Redblacks games are carried by RDS. RDS carries all Alouettes games and then a selection of other CFL games.)

VANRIDERFAN Jul 6, 2022 3:25 PM

Quote:

Originally Posted by thurmas (Post 9666056)
Turner will have been in business with the NBA for 41 years, while ESPN/ABC will have reached the 23-year mark—it’s hard to imagine a scenario in which an Amazon or an Apple doesn’t put in a bid, if only to drive the price up even higher. (No less an authority than David Levy has said he expects the NBA to nail down a fee that’s two-and-a-half times what the incumbents pay now.) It’s basically an arms race, only rather than stockpiling more weapons than your ideological foes, the idea is to force them to spend so much on artillery that there’s nothing left in the budget to feed the troops.

Wow, just like the Battle of Verdun, bleed the competition white.

elly63 Jul 6, 2022 3:25 PM

Quote:

Originally Posted by thurmas (Post 9668837)
Its baffled me maybe the francophone fans watch on rds?

I was thinking that but even if we gave them a high number like 100k I don't think their numbers would be like all the other teams.

What do the Als usually average on RDS 50-100k?

Acajack Jul 6, 2022 3:28 PM

Quote:

Originally Posted by elly63 (Post 9668847)
I was thinking that but even if we gave them a high number like 100k I don't think their numbers would be like all the other teams.

What do the Als usually average on RDS 50-100k?

More like 200-250 k I think.

elly63 Jul 6, 2022 4:01 PM

Just to put things into context:

Here’s how the Top-10 played out on the Numeris National English Canada chart for that week in Live+7 2+ totals: (June 20-26 2022)
  1. Stanley Cup Final (Sportsnet National) M W F S 1,267,000
  2. CTV Evening News (CTV) MTWTF 1,193,000
  3. America’s Got Talent (Citytv) Tues 1,154,000
  4. CTV Evening News Weekend (CTV) Satg, Sun 871,000
  5. CTV National News (CTV) MTWTFSS 826,000
  6. Stanley Cup Finals (CBC) M W F S 799,000
  7. Stanley Cup Postgame CBC) Sun 771,000
  8. Masterchef (CTV) Wed 756,000
  9. Baseball Blue Jays (Sportsnet National) Sat, Sun 686,000
  10. Jeopardy! (ACCESS indieNET+) MTWTF 665,000

Rico Rommheim Jul 6, 2022 4:30 PM

Quote:

Originally Posted by elly63 (Post 9668911)
Just to put things into context:

Here’s how the Top-10 played out on the Numeris National English Canada chart for that week in Live+7 2+ totals: (June 20-26 2022)
  1. Stanley Cup Final (Sportsnet National) M W F S 1,267,000
  2. CTV Evening News (CTV) MTWTF 1,193,000
  3. America’s Got Talent (Citytv) Tues 1,154,000
  4. CTV Evening News Weekend (CTV) Satg, Sun 871,000
  5. CTV National News (CTV) MTWTFSS 826,000
  6. Stanley Cup Finals (CBC) M W F S 799,000
  7. Stanley Cup Postgame CBC) Sun 771,000
  8. Masterchef (CTV) Wed 756,000
  9. Baseball Blue Jays (Sportsnet National) Sat, Sun 686,000
  10. Jeopardy! (ACCESS indieNET+) MTWTF 665,000

Basically, Canada watched American hockey teams battling it out, corporate news, and generic American culture.

elly63 Jul 6, 2022 4:48 PM

Quote:

Originally Posted by Rico Rommheim (Post 9668958)
Basically, Canada watched American hockey teams battling it out, corporate news, and generic American culture.

It was even worse before. I have no idea why (other than reach) but CTV could put the worst "generic American culture" garbage on and it would succeed. Or is that the power of the GTA market?

JHikka Jul 6, 2022 6:44 PM

Quote:

Originally Posted by esquire (Post 9666986)
9,662

This week's Argos Lotto 649 winner! :worship:

esquire Jul 6, 2022 7:01 PM

Quote:

Originally Posted by jhikka (Post 9669120)
this week's argos lotto 649 winner! :worship:

:d


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