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chris08876 Oct 9, 2014 11:20 AM

NEW YORK | 1710 Broadway | ≈ 1000 FT | 80 FLOORS
Supertall Possible at 1710 Broadway
1710 Broadway, images by Goldstein Hill & West


Broadway’s path through Midtown cuts through some of the densest real estate on the planet, and another property may soon add to the skyscraper forest that surrounds one of New York’s most renowned thoroughfares. YIMBY came across the first renderings for a potential tower coming to 1710 Broadway, on the northeast corner of West 54th Street, which could also become the street’s first actual supertall, potentially topping the 1,000-foot mark.

While the developer has not been revealed, the existing building — currently the office of Sean Combs – was reported to be coming back on the market in 2012. That opens the possibility that redevelopment may not occur, but the Municipal Art Society’s “Accidental Skyline” map reveals approximately 350,000 square feet of unused air rights within the surrounding block. That number is one of the highest totals along Broadway, and would invite the possibility of a tower like the one depicted in the renderings, which stands approximately 80 stories tall. Goldstein Hill & West is the architect, and could not be reached for comment.

The program allows for a wide mix of uses, with retail occupying the first few floors. Hotel and residential would likely sit above the base, and the rendered design is typical of New York’s new residential skyscrapers, employing a simple glassy aesthetic. If built, the target market would likely be lower-end than similarly-sized towers along 57th Street, given 1710 Broadway’s location, which verges on Times Square.

Besides the structure’s sheer verticality, its presence on the street would also be significant, and the developer is allowed to cover the first few floors in LEDs. Neighbors like 1717 Broadway and the new CitizenM show that hotels are moving north, but 1710 Broadway could be the first of the group to employ high-wattage signage along its base.

The potential at 1710 Broadway also shows how quickly the surrounding neighborhood has evolved in recent years. Across the street, 1717 Broadway became the tallest hotel in the Western Hemisphere when it topped-out in 2012; 250 West 55th Street and another hotel at 237 West 54th Street also opened last year, transforming nearly an entire city block.

1717 Broadway is especially notable because height is usually associated with luxury in New York City. In fact, the city’s tallest all-hotel building hosts a Marriott Courtyard and a Residence Inn, both of which are budget-friendly. As the Nobutaka Ashihara-designed tower shows, not all skyscrapers must be for the uber-rich, and cost is simply a function of insane demand that existing supply cannot satiate. Manhattan can certainly build to meet this demand, as it did before 1961, but legislative burdens — placed on the island when both local and national governments were actively trying to kill cities – must first be removed.

Crawford Oct 9, 2014 11:36 AM

If the tower is built as depicted (or something similar), then I will be happy. Fits in well with the new hotel tower across the street.

There are a couple of these development sites along Broadway between Times Square and Columbus Circle. I suspect we'll get a few extremely tall, skinny towers along that part of Broadway in the coming years.

Onn Oct 9, 2014 11:44 AM

It looks like one of those Sanjistu knife blades. Probably a good place for a tower like this one. :)

NYguy Oct 9, 2014 12:07 PM

It wouldn't surprise me to see something like that rise in the area, especially considering everything else that's going on.

steyin Oct 9, 2014 1:18 PM

This took quite a while to be published, wonder if they were looking for investors.

photoLith Oct 9, 2014 3:17 PM

Wow, Mid-town is going to be a supertall Mecca. In that rendering though it looks like the upper floors will be too thin to hold an elevator, let alone offices or apartments.

aquablue Oct 10, 2014 3:52 AM

Wow, that screen is HUGE! If it is a screen, I think we'll see broadway becoming more and more glitzy outside of times square. It could be NY's Shinjuku.

The tower is nice, very modern. I always thought B'way was in need of an injection of modernity and decent glass.

Design-mind Oct 10, 2014 4:05 AM

Wow I quite like this! Simple yet stunning. A much better design than the Nordstrom tower IMHO.

yankeesfan1000 Oct 10, 2014 12:00 PM

Does a single developer/person/entity own this lot along with all the necessary air rights?

chris08876 Nov 15, 2014 2:16 PM

I think so. Depends on how many properties they plan to use and demolish. I suspect 1708-1720 Broadway. Unless they are going skinny and only the single property in which case usually a single entity owns that one current highrise. Although based on the rendering, it looks like it doesn't include the adjacent structure 1720 Broadway even though it is neck-to-neck with this proposed tower. (Little red building next to it).

Given this is Manhattan, they usually just acquire a single building due to the cost. You do often find in Queens for example that the project name doesn't reflect the current address as some developments acquire multiple properties for a single tower.

chris08876 Nov 28, 2014 4:19 PM

Current Site:
Credit: LondoniumLex @ SSC

Perklol Nov 28, 2014 7:59 PM

No!!! Those are gorgeous prewars, don't raze them yet. Get rid of the concrete bunker next door first :yes: (other side of 55th but adjacent to the bike lanes)

chris08876 Nov 28, 2014 8:18 PM


Originally Posted by Perklol (Post 6824452)
No!!! Those are gorgeous prewars, don't raze them yet. Get rid of the concrete bunker next door first :yes: (other side of 55th but adjacent to the bike lanes)

The bunker is 1710 Broadway. Recheck the renderings; the red prewar is saved.

Crawford Nov 29, 2014 6:58 AM

That building is anything but "gorgeous". It looks like any older anonymous building in NYC. Glad to see it's being demolished.

Yackemflaber69 Nov 29, 2014 7:29 AM

Noooooo!!! I like that starbucks!!!!

KevinFromTexas Nov 29, 2014 7:48 AM

Great looking tower. I like the slenderness of it. It sort of reminds me of Melbourne's Eureka Tower in that way.

Perklol Nov 29, 2014 8:50 AM


Originally Posted by chris08876 (Post 6824478)
The bunker is 1710 Broadway. Recheck the renderings; the red prewar is saved.

Woops, thanks for pointing that out. :)

aaron38 Dec 1, 2014 4:16 AM

If the red pre-war is saved, then why doesn't the base match it in height and completely cover that wall? The building at the other end also. Why are these basic tenets of architecture so hard to grasp? Such a clunky and disappointing streetwall.

sparkling Dec 4, 2014 5:26 PM

C&K Properties putting together massive air rights assemblage for 1710 Broadway - See
From left: Meir Cohen, a rendering of the tower at 1710 Broadway (Credit: Goldstein Hill and West) and Sant Singh Chatwal


A low-key investment firm is making headway on assembling a package of air rights that would allow for a brand new skyscraper in Times Square, The Real Deal has learned.

Meir Cohen and Ben Korman’s C&K Properties owns 1710 Broadway, a 52,000-square-foot commercial building located at the corner of 54th Street and Broadway, just north of the “bow tie.”

To build a larger building than the current site allows, C&K is in the final stages of acquiring roughly 115,000 square feet of development rights from three neighboring parcels: the Dream Hotel at 210 West 55th Street, a residential building at 204 West 55th Street and a mixed-use building at 856 Seventh Avenue, court records show. 

Those buildings are owned by David Bard’s Woodward Properties. Sant Chatwal’s Hampshire Hotels Management, however, controls those buildings through a long-term ground lease.

C&K was set to purchase the air rights from Woodward through an agreement originally signed in September 2013. But the transfer did not go smoothly. Woodward and Chatwal’s firm withheld documents from each other, resulting in a delay of the transfer. However, following arbitration earlier this year, the case was resolved, according to court papers filed last month.

The Woodward and Chatwal parcels are on a square block bounded by Broadway, Seventh Avenue and 54th and 55th street, which has an estimated 350,000 square feet of excess development rights, according to an analysis by the Municipal Arts Society. Sources told The Real Deal that C&K is talking with other properties on the block for additional air rights, including approximately 48,000 square feet from the the cooperative building at 205 West 54th Street. The two air rights acquisitions combined with the 132,720 square feet of development rights available at 1710 Broadway would allow for a site with about 296,000 square feet of total development rights.

In October, New York YIMBY published renderings by architecture firm Goldstein Hill & West of a skyscraper that tops out at more than 1,000 feet. It’s unclear what size building would be constructed or what the use would be. However the small 8,848-square-foot lot size limits it to hotel and residential, insiders said. The small floor plates as the tower rises would make even typical hotel rooms difficult on the higher floors, said Robert Shapiro, a veteran assemblage broker and president of City Center Real Estate. He was not familiar with the property owner’s development plans. “So I would presume the upper floors would be large suites which would be use as extended stay hotel or sold as [residential] condos,” he said. - See more at:

Spocket Dec 5, 2014 3:38 PM

How does this stuff make it into the proposals section ? This isn't proposed. It's barely even a vision.

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