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^ I guess there are ultimately degrees of accessibility. Being on OTA TV or a free streaming service like CBC Gem or YouTube provides the maximum potential amount of exposure, but being on a mainstream cable channel like TSN is still a huge amount of exposure in its own right... TSN bills itself as the #1 specialty cable channel, and you would have to imagine that its reach is massive among people who are sports fans and therefore likely to watch a basketball game on TV. Same with SN.
Niche paid streaming services that focus on a single league or even sport have the effect of locking away the product from casual viewers. But it's those casual viewers who might be enticed to buy tickets and attend in person, buy merchandise, etc. I'm not sure how the CEBL finagled such a good arrangement with TSN but I'm sure it will pay off as having their games on TV gives the league a relatively high profile which should translate into more credibility in general. |
I think for the next few years you need a blended approach of both. All in cable is as mentioned here is a dying industry however all in on streaming severely limits number of people who know easily where your product is.
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Another Cable TV Company is Shutting Down its TV Service As Only 10% of Its Customers Pay For TV Luke Bouma cordcutternews June 1, 2023 |
I don't doubt that cable's long term outlook is not good, but certainly at the moment, and at least for the short term it will continue to have a pretty significant presence. Certainly for sports fans. I would imagine that the majority of sports fans in Canada (the kind of person who watches at least a few live games a year) have TSN or SN.
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Cool! I think most Canadians don't know how exciting Basketball is to watch in person. It's probably on par with Hockey for me to see live. |
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If they can secure any of the remaining Ontario teams from the NBLC, with at least the London Lightning and the Windsor Express (as they are the longest-lasting franchises), it will improve their product further. I really do believe that a regional approach will keep this league stable and allow it to grow instead of bleeding money on travel costs. It was disappointing to see the CEBL Growlers suspend operations so soon, but there was no way it was going to work. Introducing Atlantic Canada into the league at this point in time is not sustainable. It has been good to see the western conference fill out with the new Calgary and Winnipeg teams. I am still skeptical of the stability of these teams given the larger travel distances (and therefore higher costs) involved in the western part of our country, but with two new teams, it already looks better. Filling in the distance gaps further with places like Kelowna and Regina should also help with stability in the future. |
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People start to hit the exits. |
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While we're on the topic, Teddy Buckets with the huge record-tying personal performance for the Sea Bears last night... https://pbs.twimg.com/media/Fxqs88UXgAAFqEF.png |
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A buddy of mine throws on the odd basketball game so I go over and we have to restart the feed of find a new one most times. |
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http://www.sportsbusinesssims.com/nhl-team-payrolls.htm
NHL Team Payrolls 1989-90 to 2003-04 https://crashingthegoalie.wordpress....ies-1987-1990/ SPORT – June, 1987 1. Wayne Gretzky – Oilers – $950,000 CDN – (converted to $717,250 USD) 2. Marcel Dionne – Rangers – $700,000 3. Mike Bossy – Islanders – $650,000 4. Bryan Trottier – Islanders – $625,000 5. Dave Taylor – Kings – $600,000 6. Mario Lemieux – Penguins – $550,000 5. Denis Potvin – Islanders – $550,000 8. Mike Liut – Whalers – $450,000 9. Rod Langway – Capitals – $400,000 10. Barry Pederson – Canucks – $350,000 SPORT – June, 1989 1. Gretzky – Kings – $2 million 2. Lemieux – Penguins – $1.5 million 3. Trottier – Islanders – $950,000 4. Taylor – Kings – $700,000 5. Dionne – Rangers – $600,000 6. Liut – Whalers – $550,000 7. Goulet – Nordiques – $510,000 8. Messier – Oilers – $510,000 9. Savard – Blackhawks – $500,000 10. Coffey – Penguins – $485,000 11. Duguay – Kings – $475,000 12. Hawerchuk – Jets – $467,500 13. Stastny – Nordiques – $446,250 14. Carpenter – Bruins – $425,000 15. LaFontaine – Islanders – $425,000 16. Gustafsson – Capitals – $410,000 17. Stevens -Capitals – $400,000 18. Pederson – Canucks – $400,000 19. Bourque – Bruins – $380,000 20. Fuhr – Oilers – $340,000 20. Robinson – Canadiens – $340,000 |
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That seems counterproductive these days. |
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CEBL is getting $0 from TSN and paying for production costs. Canada Soccer had similar deal with TSN/SN for 30 years which didn't grow the game to any degree, cost them $1 million/yr and TSN/SN didn't show about 50% of the matches. Despite CEBL being on CBC for the past few years, CPL has 2-100x higher social media engagement across platforms such as twitter, youtube & reddit. Now with Cdn households dropping linear tv subs by 40% in the past decade, the pentration rate has dropped below 50%. It now also skews >55 age group which isn't core audience that will grow soccer in Canada. Soccer demos are also the most likely group of sports fans to stream since paid linear tv never provided adequate coverage. It's why there are about 6 sports streamers in Canada focused on the sport. MLS 1.0 showed catering to casuals or soccer moms didn't work (again) for a North American soccer league. They don't attend enough matches to matter and don't buy kits every year. It's only when they shifted to focusing on existing footy followers including Hispanics that their growth grew materially. And as seen by their Apple TV deal, casuals still don't watch MLS to any large degree but the league has expanded 2x since TFC came into the league. |
^ So where are the results, then? Speaking from my local experience, the CEBL team just showed up in Winnipeg and they have blown away Valour FC in terms of building a profile. There has only been one Sea Bears home game and my son and I can already easily name more Sea Bears players than Valour players. Sea Bears get some discussion time in the paper and on the local sports shows as compared to Valour, which seldom does. Valour did reasonably well in their first season but they have fizzled since then... they are probably roughly on par with the Winnipeg Goldeyes in terms of the mindshare they have among local sports fans. I say this as someone who would like to see the club thrive, but they seem to exist in their own little bubble.
I find it hard to believe that the exposure provided by cable TV doesn't play into this situation. |
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