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Admittedly Toronto is an extreme case and not representative of Canada but it does show how fragile culture can be. Immigrants are heading to cities beyond the Big 3 (Toronto, Montreal, Vancouver) in ever increasing numbers and cultural preferences are shifting. Sporting interests amongst millennials/Generation Z is very different than that of Bommers/Generation X. We should expect what's playing out in Toronto to be repeated in cities and towns nationally to varying degrees. It may seem implausible today but I can see a time when hockey isn't #1 nationally. By 2050 (only 31 years away) I can see it dropping to 3rd behind the NBA and MLS. |
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I can see MLS taking off, as they are already rooted in Van TO and Mtl. However currently the interesting that league is abysmal currently considering the tv viewership, which like the Raptors, get the majority of viewers from their respective region. My opinion of course! |
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Generally speaking, aside from the CFL, I still see the NHL as being the pro sports league with by far the most clubs across Canada in the future. My guess is that in 2050 we'll still have between 6-8 clubs minimum. Local clubs are a huge driver of interest - look at interest in the NHL in the U.S. It's primarily about areas where there are clubs. How many people pay attention to the NHL in Memphis vs. Nashville? Or Columbus vs. Cincinnati/Cleveland? The future Canada you're depicting is a Canada where everybody just sits in front of their TVs watching the various Toronto entries in U.S. leagues, and almost no one outside of the GTA (and once-in-a-lifetime "splurge" fan trips) ever goes to games in person. |
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Perhaps it was there and I just didn't notice, but I am generally a pretty observant person. Other fringe (for Canada) sports like rugby and even lawn bowling had a much more visible presence in most of these places. You couldn't really miss them even if they weren't mainstream. |
Don't get me wrong, I'm not saying cricket is popular in Canada because apart from the South Asian community and a handful of expat Aussies and Brits, it isn't. I'm just saying that cricket generally and cricket facilities specifically are not new and that most cities have had them for a long time.
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But I've known for quite some time that there is a rugby park (probably multi-field) called Twin Elm somewhere in the rural southwest of Ottawa. And I don't follow rugby at all here in Canada. |
^ I googled Ottawa cricket and you guys have a lot going on... multiple clubs dating back to the 1800s, active leagues, way more than Winnipeg on that front.
I guess it's a bit of an under the radar thing... probably like handball or water polo, if you aren't actually playing the sport you don't give it a second thought. |
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https://theaudl.com/outlaws |
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It's only one sliver, but all Canadian MLS teams have more twitter followers than CFL teams, as an example of looking at available data beyond just tv ratings. The same can be said when looking at Instagram, Snapchat, Reddit... NHL condensed game highlights on Youtube get 20K-50K viewers or so. MLS game highlights on Youtube get 15K-40K viewers or so. NBA game highlights on Youtube (on a non-official channel) get over a million within a day. This Lakers/Celtics 10 minute highlight package from two days ago has four million views, and it's not even an official NBA video. The NHL only has two videos near four million views - one from five years ago and one from nearly a year ago. That's the NBA's impact on social media and alternative viewing platforms that aren't TV. The NBA dominates every other league when it comes to online activation, including the NFL. The thing with MLS is that it's not going to be expanding to any other Canadian markets so they're stuck with whatever market penetration they have right now in Canada. They can do as well as they want in VAN/TO/MTL but they're not going to have much impact beyond those cities. This is presumably where CPL can step in and fill the gaps. |
via q12 over on the Halifax subforum:
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Another logo off their new website:
http://halifaxthunderbirds.com/wp-co...board-1@4x.png halifaxthunderbirds.com |
Holy crap, Stephen Colbert has the CFL trending on YouTube
Drew Edwards 3downnation.ca February 17, 2019 There’s an old adage that you shouldn’t read your press, you should just weigh it and for the CFL, going viral weighs 20 pounds of poop. Late night talk show host Stephen Colbert does a bit on his show called “Meanwhile,” which he describes as the “ransom note of news.” And the No. 2 item on Friday night? Poop Johnson. “Meanwhile in sports news, the Canadian Football League has announced – and let me pause right there, first of all there is a Canadian Football League and the cheerleaders are here tonight evidently – well they’ve been up to something. Specifically, that a defensive tackle with the actual name Poop Johnson has signed to play with the Toronto Argonauts. And where did Poop get his nickname? The answer will make you say, ‘ yeah that makes sense.’ You see a defensive tackle, needs to stay heavy and when asked about his weight by sports reporters, Johnson once said ‘he can weigh anywhere between 280 to 300 pounds depending on the day.’ How? ‘I guess because I poop so much.'” “Twenty pounds! That’s what you want on your defensive line, you want a guy who can line up look his opponent in the eye and say ‘I crap three babies a day.'” Colbert wasn’t the only media outlet to try and, uh, squeeze a couple of laughs out of Poop Johnson. The website Deadspin, which writes about both poop and Poop with, uh, regularity also did another riff after his signing. But Colbert is another thing altogether: he currently has the highest-rated late night talk show, beating both Jimmy Fallon and Jimmy Kimmel. The clip that includes the Poop joke had almost 400,000 views on YouTube by Sunday afternoon and was No. 11 on the trending list. We can debate the relative merits of this kind of exposure – does the eyeballs the league gets from having its logo in front of millions of viewers outweigh that Colbert is taking a couple of shots at the CFL – but one thing is for sure: ‘I crap three babies a day’ is some funny… shit. |
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There's no such thing as bad publicity (unless you're a rapist or child molester)........ |
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Basketball is more suited to Canada than soccer imo. It's an indoor sport and we have a plethora of arenas built nationally. You're correct that NBA television audiences in Canada are relatively small and heavily southern Ontario. I'd be shocked if it remains that way over the next 30 years. The sporting landscape in Canada is undergoing a big shift. It's most pronounced in Toronto but I view it as the canary in the coal mine. |
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