PHILADELPHIA | 3151 Market Street | Schuylkill Yards | 226 FT | 14 FLOORS
 

Title: 3151 Market Street
Project: Office
Architect: SHOP
Developer: Brandywine Reality Trust
Location: 3151 West Market Street, Philadelphia, PA 19104
Neighborhood: University City
District: West Philadelphia
Floors: 14 floors
Height: 226 feet
https://i.imgur.com/DLvUlao.png

https://schuylkillyards.com/sites/de...?itok=NSOIPbYC

https://schuylkillyards.com/lease-sp...-market-street

Is this sited on the corner of 31st and Market?

That tangerine / orange color is going to go great with the red tower that's going up.

Design on this one needs a little work - otherwise, build it! :notacrook:

This skyscraper is relatively short compare to the over all skyline of the city but I see some promise in it; for one it gives scale to 3001 JFK in its height and scale; and secondly it colour scheme makes the new red skyscraper fit.

Seeing anything built in Schuylkill Yards is encouraging; some of us have been waiting decades for this.

Not a very good design for SHoP. But maybe it's just the quality of the renders or the details will get ironed out later.

It looks like a major deviation to the original Schuylkill Yards proposals of the past. I was expecting a much taller proposal than the one that's currently being presented. And considering the the former SY proposals featured much taller towers, this one is very underwhelming. And people wonder why I've always felt so nostalgic about the American Commerce Center. I really don't have any faith for SY (including projects such as the 2901 Arch Street - Transit Terminal Tower) if this gets realized and erected.

Spoiler alert: It isn't -- see site plan:

https://i.ibb.co/9ZMwG7q/Spoiler-Alert.png
upload photo

PDF from Brandywine with a better rendering of this building:
https://www.google.com/url?sa=i&url=...AAAAAdAAAAABAD

^
https://i.imgur.com/tX0NYQv.png

https://i.imgur.com/DLvUlao.png

^
I like the multiple balconies at an angle. Overall not a bad design.

Certainly better than the Santander bank that currently occupies the site!

^
most definitely on a high profile corner. The low squat bank is a waste of space and doesn't deserve to be there. Good riddance when the time comes.

Do we think Spark is going to take this one? Or are they expanding across the street?

This might be one of Drexel’s buildings.

Its a beautiful building, great infill, but beautiful nonetheless. If i remember correctly too, doesnt this go up around the same time as either 3001 or 3025?

After reading the mentioned Brandywine link I think this building is being marketed just like a number of buildings they are proposing in several different cities. I'm quite sure if a tenant signed up for a large number of floors they would be thrilled to build, starting asap.

But I don't see anything in the tea leaves that tells me theres a time table as to when this will be built. It's a neat looking concept but don't start waiting for a ground breaking. Now if Drexel suddenly decides it needs lots and lots of lab space and has the resources to sign a long term lease, the story might play out alot faster. But this down turn has hit Drexel hard and they seem to be doing belt tightening, not expansion.

I'm not so much worried about the design, although I still prefer the original design compared to this proposal in the first pic:

https://philly.curbed.com/2017/3/27/...derings-drexel

I thought the original was very sleek and commanded a lot of aesthetic and architecture power that the current proposal. I'm still waiting for the taller tower that's supposed to be adjacent and I hope the developers build that in addition to the supertall and the new bus station (sorely needed to replace the old and decrepit Chinatown location).

If the developers can pull a rabbit out of the hat and stay on course, I can slowly see the nexus of energy pull from Center City into Schuylkill Yards as far as economic activity goes. We've lost a lot of companies to either the suburbs and to competing cities and I hope Mayor Kenney and Governor Wolf can understand how very important this project is not only to the future of the city, but to PA and the region as well. I still won't hold my breath for SY, and it seems like we're headed to be a one company town:

https://www.inquirer.com/philly/blog...Nashville.html

https://www.bizjournals.com/philadel...-of-phila.html

I'm not saying Aramark will leave Philadelphia, but seeing companies like Lincoln Financial, Crown Holdings, Sovereign/Santander, and especially Sunoco leave the city limits doesn't give me any confidence that Philadelphia can compete. Don't blame me, I just follow the current trends.

^
I don't think they will move out of their new HQ at 2400 Market St to the burbs, at least not until 2034 when their lease is up and then they have a decision to make.

Any company leaving the city is unfortunate, and I'm the first to bash the city's tax code...but I also see this as a case of old vs new. These are old line traditional companies without a lot of growth prospects. They're also likely run by old men who still think in old ways. They're not concerned about recruiting the best and brightest young people because young people don't want to work for them. Mostly, they're just re-arranging the deck chairs on the titanic and trying to pump up earnings any way they can.

They'll be replaced by more dynamic upstarts that know where you plant your flag is just as important as how you run your company.

Sunoco won't be around in 25 years.

Sunoco has been run into the ground and is basically an irrelevant retail company at this point. A dramatic fall from the old boys club and the glory days of Sun Oil. Not a big loss. Crown Holdings is just not a city business, it never was. Lincoln Financial still has a huge presence in Center City - the HQ is where the CEO works and was moved literally to be near the CEO's house on the Main Line. Again, not a huge loss.

https://aws1.discourse-cdn.com/busin...01d741b71.jpeg

https://aws1.discourse-cdn.com/busin...ad0df5b95.jpeg

https://aws1.discourse-cdn.com/busin...94280c44f.jpeg

https://aws1.discourse-cdn.com/busin...edab0c321.jpeg

All well n good to write off companies that have left WHEN you have an equal or greater number coming in. But that's not happening either. Tiny start-ups and small satellite offices from companies already in the region are not offsetting these losses.

Many of the other buildings in the area give a more specific reference to the Woodland Walk diagonal. While I think the angles and balconies of this design are attractive, I would have liked to see them used to continue that reference point to the diagonal - since we only have so many diagonals to celebrate. Missed opportunity to really highlight the continuation of this diagonal in the grid, IMHO. As it is, the point cuts into that path instead of highlighting it - although that point may "play well" with Drexel's Bossone Research Center across Market.

Woodland never continued past Market. I see what you mean but I think it's fine ending it where it is.

I'm just going to point out that this is demonstrably false. Job growth in the city has been steady for the past decade. The Professional and Business services sector had grown by 75% from 2010 before the covid crash hit. Check the BLS data. The tiny start-ups and small satellite offices more than make up for the loss of a couple of already moribund companies.

https://www.bls.gov/eag/eag.pa_philadelphia_co.htm
https://data.bls.gov/generated_files...BData_data.gif
Total (non-farm) jobs

https://data.bls.gov/generated_files...d_M08_data.gif
The Professional and Business services

Thank you TK! Your renderings are slightly off on the length/depth of 3151 Market. 3151 Market will not span the entirety of the block from Market to JFK. See rendering below:

https://schuylkillyards.com/sites/de...?itok=D8tOTfiw

There will eventually be a highrise around 30 floors or so built behind 3151 Market fronting JFK Blvd.

Yeah - that wasn't really my point. The earlier concepts (and these renderings) seem to suggest that the continuation of a diagonal/Woodland Walk is planned, whether or not Woodland ever went there before.

Indeed, even the new towers on JFK seem to give a nod to that direction.

Not a huge concern - just an observation. Withholding judgment until I can experience it in real life - the cantilever may really change the perception from a human scale.

^ The walk does seem to continue though, and the ceiling there is high enough (~26-30 feet?)that it should feel natural to walk under.

On the north side of JFK? What's your statement based on?

I look at last decade as very rough for Philadelphia commerce as a whole. Never have I seen a city lose that many companies. Even during the Wall Street crash of 1987, many companies preferred to stay in NYC and even today, you don't hear of any company based in Chicago wanting to leave despite negative news about the city plus the everyday violence in that city. Heck, Pittsburgh still has more Fortune 500 companies than Phila at this moment.

I don't think it's really related to old vs new, but it's just that the business tax situation is awful over here plus the city and state for some strange reason doesn't know how to attract and retain companies, let alone people, from moving here. I still feel that the "Sixth Borough" designation that we've been hearing may be a reality and I wouldn't be surprised if NYC and Philadelphia combined into one huge CSA (which I'm against), but anything's possible.


I still think that it's nice the the city of Philadelphia can retain a good number of Fortune 500 companies here to help with the tax base. I'm not sure who's gonna be the next startup to be a Fortune 500 company but after losing so many bank HQs (PSFS, CoreStates, Santander), and seeing other companies getting acquired (Pepboys and Rohm & Haas), I'm not sure if Philadelphia can continue to be the corporate center it once was.

2003 called and wants all of your bad Sixth Borough, Fortune 500, population ranking takes back. Seriously it’s 2020. Just posting Insoluble’s reply to McBane so hopefully you read it. I’m pretty sure neither one of you has set foot in Center City since the Reagan era.

+1

It isn't like there isn't a site plan or anything for us to check...

^^^^^^^
'30 story highrise facing JFK -----'
I was asking because I didn't think any proposed details had been released about 3051 JFK and theres also a unedified building/blue box between 3101 Market east and west buildings that I've never heard mentioned.

What is the fascination with Fortune 500 companies?... Minneapolis has more Fortune 500s than Chicago, LA, San Fran and Philadelphia, does that make it more economically relevant?...

The fact is, Philadelphia (city and metro) remains one of the strongest and most diverse/relevant economies in the nation, with a very strong and growing presence in bio-tech/research, which is a major plus moving forward.

And while our suburbs have long been the base of job growth especially in white collar sectors, Philadelphia has shown good improvement in job growth, companies adding city satellite offices, record setting investment and start-up funding, etc.

Philadelphia's improvement moves at a slow pace, but pre-Covid, it was very noticeable. The biggest challenge at this point is leadership, which generally doesn't care to grow/market Philadelphia as a national and international place to do business. Most growth is largely left up to investment which largely stems from large companies, universities, hospitals, etc. in the city and region.

So yes, there are things I would like to change, but lets be realistic here... Philadelphia is not New York or London, but its certainly in the next tier down with Boston, Chicago, Atlanta, Dallas, etc. (plus, Philadelphia metro has a higher GDP per capita than many other comparable regions, which is important to note).

Your description of Philadelphia makes it sound like a hopeless, depressed town.

(I feel like I've seen your posts on City-Data, which are equally negative).

-snip-

^^
If we could just get a significant slice of the digital economy, that would further help to diversify Philly's economy. Tech is the future and COVID has exponentially accelerated that. I look at places on the West Coast, Boston, Houston, Dallas, and DC and they have an established tech sector and many startups. Just wish companies would bring the tech jobs to Philly or we organically develop successful tech startups that will blossom into major leading tech companies. Maybe its all wishful thinking on my part.

While it's true we don't have any of the big players here (Amazon, Facebook, Google), there are some successful firms here. Think places like Sidecar, Linode, Stitch, Healthverity, etc. A lot of the offices in and around 13th Street house tech/digital companies.

Nice. Was also looking to see if there were any recently new publicly traded tech companies headquartered in Philly and their valuation above $1 billion with a workforce size of 500+ employees. Nothing come to my mind so I asked.

philly had $2.5B in venture capital funding last year, which was 7th in the country (per this PACT report). 2020 is going to be a bit of a backslide or more this year, but this bodes well moving forward. this along with all the NIH money going to the university city cluster of medicine is a needed influx of outside money that will make philly more appealing to companies and talent.

This is where I wish the city step in more and cradle (for lack of better term) growing/successful startups. Between, the universities, growing innovation hubs, etc. the talent and potential are there, the missing link is interest from city "leadership". But that is wishful thinking, because growth and major job attraction into the city results in more money, new residents, new companies, changing the status quo at city hall, which is a scary thought for machine politicians like Clarke and Johnson.

It would also be great if the metro region created a more unified business environment. It has improved, but historically it was Philadelphia doing one thing and the burbs doing another thing (usually better things). The region working as a well oiled machine could definitely make up for whatever is going on in City Hall.

From this article:

Brandywine Realty makes inroads on Dechert, other leases and pivot to life science focus

Man, they are courting Dechert HARD.

According to Inga, Brandywine will officially announce plans for this building today.
https://www.inquirer.com/real-estate...-20201117.html

Says they expect groundbreaking first half of 2021. No tenants announced.

I agree completely. Major disappointment.

It is. See the photo below. The building is significantly shorter than the previous renderings. Not to mention the quality reduction of the facace. I am looking at the plans for this project now... The new design runs from market to JFk, so there is no room to build a separate taller building behind it.

https://i.ibb.co/nkGq2vq/img.png

https://i.ibb.co/0nRP86d/DD-Gensler-...8-12-Final.jpg

^^Just wait till the site plan comes out. Be patient.

Don’t count out office buildings yet. Philly developers push ahead with new, pandemic-resistant designs.

https://www.inquirer.com/resizer/kFy...6DPUOHICVM.jpg

Read more here:
https://www.inquirer.com/real-estate...-20201117.html

Hey, anything is better than the Santander bank that’s there right now. And as long as the supertall is still built...