South Group's Projects in Downtown Los Angeles - Elleven, Luma, Evo & Future
 

South Group is playing such a large role in development of the Downtown Los Angeles South Park District and has created so much buzz and interest I wanted to create a place that everyone could come and discuss, contribute, find everything here about their developments.

I've spent so much time trying to get new, up-to-date information, which doesn't come easily, that I felt there had to be a better way, so I created this forum in hopes that by bringing it to the masses we can pull together everything about this amazing development.

As a soon to be resident of Elleven (got the 2b/2b north west corner unit) I will keep this forum as up-to-date as I can with the information, pictures, developments that are sent my way.

South Group Website

Elleven Website

Luma Website

Elleven/Luma Webcam
http://64.166.201.57/netcam.jpg

Future South Park
http://www.kylefritz.com/SP.jpg

Luma Tower
http://www.kylefritz.com/luma_ne_view.jpg
http://www.kylefritz.com/southover.jpg
http://www.kylefritz.com/ELLEVEN1.jpg

Evo Tower
http://www.kylefritz.com/Evo.jpg http://www.kylefritz.com/EvoPlan.gif

Elleven at Night
http://www.kylefritz.com/westnight.JPG
http://www.kylefritz.com/elevenNIGHT.JPG

Elleven's Neighbor - Grand Lofts
http://www.kylefritz.com/Neighbor.JPG
http://www.kylefritz.com/GLn11.JPG

Elleven from US110 Freeway
http://www.kylefritz.com/fromUS110.JPG

http://www.kylefritz.com/11seast.JPG

Good work, and good idea.

Elleven Resident Party!!
 

South Group is having the first Elleven resident party on September 29th. So excited to go and meet all the people I'll be living with. I will take pictures of the event and post as soon as I can.

Here is the e-mail they sent out to residents:

--
Join in!

Come meet your new Elleven neighbors. Say hello. Learn a few new
names. See some faces that will soon be familiar. Find out who’s
on your floor.

We’re gathering at The Broadway Bar for an Elleven celebration
on Thursday, September 29 from 6 to 9 pm. It will be a great
time to mix and mingle with your fellow Elleven neighbors, and
to check out a really cool downtown hangout. We have some great
door prizes lined up as well – think ipod, $1000 gift
certificate & more – to show our appreciation. It’s a party not
to be missed.

I can see DT LA becoming like Downtown San Diego with all the condo infill.

cool find on the Evo Rendering.... these projects (along with Glass Tower and Grand Lofts) are going to really add to the neighborhood.

katfam, welcome to the forum, and congratulations on your new home (I'm assuming you've purchased in Elleven). Great to have a rendering of Evo finally. Can you add that to the Downtown LA Rundown thread in City Compilations? It should be posted there as well. Design-wise I don't think Evo is as clean or modern as Elleven or Luma (it looks much more contemporary, IMO), but I'll take it!

I fucking love the lighting scheme of Grand Ave. Lofts!! Guess it's time to get a camera where I can control the shutter speed...

katfam, when you move in early next year (is it Spring?), we're all going to want updates as to how the immediate neighborhood is progressing. It should be pretty nice, as the Grand Ave. and Met Lofts residents should already be out and about.

Wow..that's the first time that I've seen a good shot of Evo. Sure is purty.

only bigger and better ;)

New Email from South Group re: LUMA
 

Just got this email from South Group.....


--
Here’s the very latest from Luma:

This weekend’s Luma sales launch was a great success, with unprecedented demand for this exciting new tower, and a complete sell-out by early Sunday afternoon.If you are interested in reserving at Luma: Please feel free to contact our team at the South Sales Center to inquire about future availability, as a few cancellations occasionally do occur, and to have your name added to the waiting list.

The Sales Center number is 213-622-5400. If you would like to reserve at a future South residence:We will be announcing Evo, our newest residential tower, very soon. If you are interested in reserving at this residence, besure to complete the Pre-Qualification at www.exploresouthgroup.com. If you have already completed this step, then your name is already on the list for Evo and we will send you more information as it becomes available.Your interest in Luma and South is much appreciated and we look forward to speaking with you soon.

Sincerely,

The South Sales Team

South Group Full Phase Vision Fact Sheet
 

THE SOUTH GROUP
FULL PHASE VISION FACT SHEET

THE SOUTH GROUP
• The Los Angeles partnership of Williams & Dame and Gerding/Edlen, renowned urban
innovators known for their transformation of Portland’s Pearl and South Waterfront
Districts

PART OF THE TRANSFORMATION OF DOWNTOWN’S SOUTH PARK
The complete Phases I, II and III of the development will consist of:
• 1.5 million square feet of residential, commercial and parking development
• Over 700 new condominium residences
• 27 two-story townhomes, accessible from the street and directly from parking garage
• Multi-level architecture, creating a neighborhood rather than a series of developments
• Over $250 million in new investment in South Park
• Over 7,000 total jobs


PHASE I – “ELLEVEN” – 1111 SOUTH GRAND AVENUE, SOUTH PARK
• 176 softloft condominiums – no walls, detailed finishes, built-in kitchens
• Four 2-story townhouse units, accessible from the street and directly from parking garage
• 13 story building, four levels of secure parking above and below ground
• 400,000 square feet of new development
• $65 million total estimated cost


PHASE II – “LUMA” – 1100 SOUTH HOPE STREET, SOUTH PARK
• 236 softloft condominiums; includes 2-story townhouse units, accessible from the street
• 19 story building, four levels of secure parking above and below ground
• 475,000 square feet of new development
• $80 million total estimated cost

PHASE III
• 300-350 softloft condominiums; includes 2-story townhouse units, accessible from the street
• 24 story building, five levels of secure parking above and below ground
• 720,000 square feet of new development
• $100 million total estimated cost

ADDITIONAL ENVISIONED PHASE I, II AND III AMENITIES
• Ground Floor Retail, accessible to the whole neighborhood
• Swimming Pool and spa, concierge, secure parking
• Open Space / Urban Park (Mid-block Mews)

GREEN DEVELOPMENT
• LEED Certification by US Green Building Council for sustainable development

DEVELOPMENT SCHEDULE
• Phase II (Luma): Construction to begin June 2005, anticipated occupancy summer 2007
• Phase III: Construction to begin fourth quarter 2005, anticipated occupancy winter 2007/2008

FUTURE DEVELOPMENT GOALS
• Total South Park portfolio of 1500 - 2000 units

Thanks for this thread, Katfam. If you become a regular visitor here, you'll be the 2nd person at SSP who lives in DT (I suddenly recall that LATowers lives in DT too but that SSPer doesn't post as much here---wish he or she would).

That's the first photo of Grand Ave Lofts posted on this board in its almost completed form, with floodlights on. I think such lighting is important in making bldgs & surrounding hoods seem user friendly at night. Also good to read that Luma sold out quickly, for the level of response to such projs will determine the pace of devlpt in the future.

Thanks for this great thread. Fantastic news on LUMA! i like the EVO rendering, looks sleek to me. Hopefully i will join you in living in South park in a couple of years.

Re: South Group Full Phase Vision Fact Sheet
 

This clarifies an issue I've had. I've seen the development between Figueroa and Flower Streets referred to sometimes as a South Group development, and at other times as a Williams & Dame development. I guess they are one in the same.

Hopefully this successful sales weekend will help push that "Phase IV" into development sooner rather than later.

^ I'm really excited about the 27 street accessibly town homes included in this development. I hope it catches on and we see more townhomes in DT and throughout LA. Isn't there a new zoning law which allows for more town homes?

I posted the South Group Full Phase Vision Fact Sheet a while ago and everyone noted that the 27 floor count for evo was wrong, everyone is in agreement that it will be 24 stories... I hope that 27 floors is realized!

Thanks for spotting the error on total floors for Evo. I changed it to 24 floors. Wonder why they took off 3 floors?

Found out that South Group had to turn away the last group of potential buyers during the Luma Pre-Sales weekend cause they sold out before they got to them. They also had people asking if they could pay to reserve units in Evo, which I was told by South was breaking ground November 1st.

South Park BID Press Release
http://www.kylefritz.com/southpark_aug17.jpg

http://www.kylefritz.com/southpark_aug17pg2.jpg


Offical City Assessor's Map of South's Lot
http://www.kylefritz.com/5139021.gif

^ The sheet says 24 floors. I think the 27 number came from the number of townhomes.

Townhomes are great (there are actually some on Hope just a few blocks north that look pretty nice), but you give up ground floor retail, which activates the street much better. It's a trade-off, but not necessarily a bad one.

November 1? Of this yr? Wow, the Elleven/Luma/Evo proj is turning out to be a nice change of pace, almost like the opposite of the Ralphs/condo proj, which took months & months & months to finally break ground. I'm hoping the devlprs also are screening out potential buyers who only want a unit for speculative reasons, or to flip their condo.

Now if something starts to jell before Dec with the Medallion proj farther north in the OBD area, these last few months of 2005 really will be a time of....

:tup: :tup: :carrot:

When you buy a unit at Elleven, Luma or Evo the buyer has to sign agreement they won't sale their unit for a minimum of 1 year as their primary residence. It's great that they are forcing everyone to stay for a year cause their are a few projects downtown that I sense are nothing more than a profit for the developer and buyer, which will end up doing nothing for downtown in the long run. With South it will become a real community as only those willing to agree to a year will be moving in and South has taken a lot of thought into creating something that will want to make people stay there.