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Personally knowing some workers there, they treat them relatively well compared to other grocery chains. I'm only speaking for myself, but to me they have a good brand image in BC. they can't compete against hypermarkets like costco/walmart/superstore, but IMO leaders among the safeway/sobeys level. i'd even shop there instead of saving a minimal amount of money at a nofrills |
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Another possibility is Buffalo Wild Wings International Airport for BUF. |
YVR definitely is not giving away naming rights to the airport itself lol, although the name games are fun :D Advertisting in airports is nothing new, HSBC branding has been splashed across jetbridges across the world for ages, and aren't there Mastercard Lounges? YVR was an early pioneer and still a leader to this day in non-aeronatical sources of revenue, all for the aim of keeping up a high quality of service without passing more onto the passenger. If bringing in sponsorship rights helps keep fees down, that's a good thing! It isn't tacky, it's an international airport, people seeing recognizable branding isn't bothering anyone... It's not like a museum or a cultural centre selling their artsy soul to a big conglomerate, this is an international venue that can earn money anyway it wants. I guarantee any airport would do the same if it meant more revenue, certainly doesn't bring down any "prestige points" for me...
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Toronto went AMEX. With the premium AMEX card you get to the front of the line in security, preferred parking etc. American Express does have their network of lounges in the US but in Canada they mostly contract Plaza Premium to host their card members. The HSBC strategy but it looks to be in every airport. As your standing on the jet bridge your surrounded with HSBC advertising everywhere. |
Yes HSBC's airport coverage is really impressive, it spans the globe. I have been to airports in lots of different countries, but the signage is always the same. I wonder if they plan on updating any since they changed their logo (kinda, they kept the hexagon but expanded it and moved it to the left of the wording, and the wording typeface totally changed). That's a ton of sites to rebrand, I can see them leaving the old branding because it still advertising them, even with the old logo.
But ya, I can't see the sponsorship plan being that offensive to people, YVR are smart enough not to do something really objectionable ie. the 'Diet Coke Moving Sidewalk' or the 'Samsung Departures Queue'... But the 'Samsonite Baggage Claim' isn't so bad, kind of fits without being too cringey |
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I don't think a Rogers food court works. A "Rogers wait area" equipped with extra charging stations, Rogers programming on the big screen. Rogers wireless etc. may make sense. Someone like SteelCase or Teknion mighty be interested in having a public wait area with their office furniture. |
YUL used to have HSBC gates, but it’s been quite a few years now the signage has been taken down. No ads on gates anymore.
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I wonder how many travelers know what HSBC is or are surprised to find out they don't build aircraft loading bridges lol
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Extremely well known on the west coast. Even Smaller Centers in western Canada like Saskatoon have a downtown HSBC branch. Around the world they have local branches in most major business centers in Asia and Europe. |
I never realized that HSBC has a decently large presence in the GTA with around 30 branches until I just looked it up. Makes sense though with Toronto’s large Hong King and mainland China populations.
East of Toronto, they’re small. Only 2 branches in Ottawa/the NCR (would be more like 8 if proportional to the GTA). Greater Montreal only has 9, which is actually proportionally higher than the NCR. Quebec City and Halifax both have only a single branch each. HSBC claim they’re the seventh largest bank in Canada. In Ottawa RBC and Scotia are big with sizeable presences from TD & BMO and Alterna Credit Union, which was formerly CS CO-OP that primarily served public servants. In the case of Scotiabank, their large NCR presence is a legacy of the Bank of Nova Scotia’s 1919 takeover of The Bank of Ottawa. The Caisse Desjardins, CIBC and National(e) all have decent sized presences in the NCR. Maybe YOW can have their parking garage renamed ScotiaPark, lol. |
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There’s an HSBC branch in Fredericton too, presumably a provincial branch for all of NB
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Has anyone heard if the mask mandate on airlines will be dropped at the same time as the Arrive Can app? Rumours abound!
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https://www.ctvnews.ca/politics/cana...ions-1.6084119 |
Lynx teased on their socials that new sun routes will be announced on Wednesday September 28th.
Who here has some insider info The clues point to Florida... from which airports remains a big mystery. |
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https://www.canada.ca/en/public-heal...october-1.html |
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Last Vegas (LAS) Los Angeles (LAX) Orlando (MCO) Phoenix (PHX) Unclear from which Canadian destinations, likely all from YYC -- Will update tonight. Very interesting that they are going for the main airports instead of the secondary airports similar to Swoop and Flair. |
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