chris08876 |
Mar 26, 2015 9:44 PM |
Quote:
Originally Posted by Onn
(Post 6966067)
Then why don't they release the design? That's what I don't understand. A roof height of 1,490 feet could indeed putting the tower in the 1,500-1,550 foot parpet range. Part of the reason the Burj Khalifa's full design wasn't released until the building neared completion was to protect its true height.
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Releasing a rendering prematurely allows the developer to be scrutinized even more and this could be a risk, often that is calculated. Then theres a ton of paperwork to be done if the design changes and lets say applications are filed prematurely for a concept that won't necessarily be 99% of what the final product is.
Also, more of a prestige and perfectionist complex which is good for sales. Given the clients that they are dealing with, presentation and image is key. A prototype that in the building process would be considered alpha is not acceptable. Better to release them down the line when its set in stone what the design will be. Then, they can tweak it slightly, but not enough to disappoint prospective buyers.
Keep in mind that the renderings that we often see have been around for a while now. Shown to prospective buyers in sales office behind closed doors to keep its exclusivity and way before the public see's it.
Lastly, competition. A sub-bar design can steal buyers who may be looking to buy such units. With an influx of uber-luxury supertalls and skyscrapers, every sale matters given the low units and high risk even in a market that supports it. Its still risky to build these keep in mind. A sudden economic downturn could turn the whole supertall bonanza into a bust.
This of course varies for developers, but you tend to see it more from the top-tier architects/builders.
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