I agree. But, it is kind of like a horizontal highrise, and that in itself is sort of a semi kind of interesting if not a wee bit impressive in a not over the top sort of way.

Oh absolutely. Look at the ground floor - absolutely no street level interaction. It's all apartments on the first level. Street will be as dead as a doormat.

To be clear this will be in the South Shore District east of I-35. This is not apart of South Shore Central which is between South 1st to just west of Travis Heights. They are seperate districts.

Exactly. Isn't this technically East Austin?

I don't know the specifics, but I wouldn't consider it East Austin, but rather a part of the Riverside Corridor. Not sure if that's correct either, though.

Technically anything east of 35 is on the eastside. I've always considered the area south of the river southeast Austin however I also say the Riverside corridor for the area between the river and Oltorf. That's how I've known it growing up and how my friends who live in the area call it.

Well technically anything south of the river is South Austin too. So SE probably makes the most sense or East Riverside.

It's definitely not the South Shore as referred to in this thread though. I got excited opening this thread hoping that there would actually be news on some of the most valuable property in Austin. But alas, we'll continue to see a "vision" for years and years to come while an empty newspaper facility and other various dated structures sit on what could be a crown jewel for the city.

East Riverside is still East Riverside in Travis Heights/central. I like the Riverside Corrider that Jdawg suggested.

And this is just my experience from growing up. I went to and graduated from Travis High which is by the southwest corner of Oltorf and 35. The majority of the student population lived east of 35. When my friends would refer the area bounded by 35, Oltorf, Plasant Valley and Lake shore, they would either say southeast Riverside or simply off Riverside which was implied the same area. Then we had the students that lived in the Montopolis neighborhood and those that lived in Dove Springs and Bluff Springs, all considered the southeast side of Austin.

Okay, so the verdict is Riverside Corridor / SE Austin. Done.

This keeps in line with Austin having two or three names for everything, so that's pretty good in my book. :cheers:

In planning terms, this site is within the East Riverside Corridor (ERC) Master Plan boundaries http://www.austintexas.gov/sites/def.../erc_final.pdf
although I do not think it is governed by the regulating plan because it was within a PUD that was already underway when the master plan was started.

Technically, anything east of S. Congress is east Austin and anything west of S. Congress is West Austin. That’s how the naming convention for the streets work. The dividing line continues with congress ave after the river, on to speedway and ave F.

According to Google Maps, "East Austin" is generally the area bordered by I-35 to the west, 7th street or Cesar Chavez to the south, Airport or 183 to the east, and Manor to the north. I pretty much agree with those boundaries, althoguh I would say the southern boudnary could even be Lady bird Lake. South of the river, east of I-35 I refer to as Riverside/Pleasnt Valley/Montopolis, and then the further south you go, just "southeast austin."

The area south of 7th is known as East Central as well, all my friends that live and grew up near Cesar Chavez have always claimed East Central however it is obviously also East Austin.

In terms of Congress being the dividing line is more to do with the address system, being the main street that goes up to the Capitol. Its the same with the river being the dividing line between DT/North and South. But people don't relate anything east of Congress as geographically east Austin, we consider everything west of 35 apart of South Austin.

This wasn't my point. I agree that this is the general understanding. My point was that people kept throwing around the word "technically" and Congress Ave is the only absolute (or legal) delineation between East and West in Austin. It likely dates back to before I-35 existed and it was just referred to as "East Avenue"

Environmental Commission recommends Hooters PUD
https://www.austinmonitor.com/storie...rict-approved/
That's a pretty big office project. It's almost as much office space as 300 Colorado.

Old Gensler conceptual design for the Statesman site:

https://pbs.twimg.com/media/DVCFNiNVoAAY5_J.jpg

https://www.instagram.com/p/BerNSu5j...y=blume_george

*cough* soccer stadium surrounded by MUD potential on that site *cough* I don't want to see your logical explanations about cost of land and profitability for sports on that site because it would still be awesome *cough*

I'm on board with this. Anyone got any ideas on what Endeavor is planning for the spot?

Reminds me of what the Fairmont could have should have looked like.