Hi rajbeer
QUESTION 1: The seismic codes allow the used of a simplified seismic analysis that asume that the seismic force applied to the structure is proportional to the building weight. Using the seismic static coefficient (C), the total shear applied on the base of the structure is calculated using the following formulae (it may vary depending on the seismic code that you are using but i guess it may be very similar)
Q = C x I x P (Chilean seismic code)
Where ´P´ is the total weigth of the structure and ´I´ correspond to is importance level. From now the equivalent static forces applied on the differents storys of the structure are calculated based on Q, and the height of current story
This simplified method of analysis is allowed for buildings of low importance or buildings of no more than 5 storyes. (Chilean seismic code)
QUESTION 2:The reason for that is that the forces that we calculated by modal analysis or static equivalent forces are based upon the linear behaviour hypothesis. If the building is very brittle that mean that the structure can´t go much farther from his yielding point, and if it does, will colapse. That mean that we must calculate this kind of structures using the elastic force provided by the spectrum without reduction R=1 or close.
On the other case, if the structure is very ductile, means that it won´t collapse even if reach his yielding point. This structures can be deformated beyond his yielding point and don´t collapse (the structe can disspate part of the energy that came from the earthquake). In that cases we can reduce the elastic forces obtained by the spectrum on the structure. The way we do that is dividing the elastic force by ´R´ that reflects the capacity of the structure of dissipate energy.
We must recongnize however that this is a "tricky" way of introduce the non linear beahaviour on the analysis
There is an excellent explanation of this on the book of Anil Chopra: ´Dynamic of Structures´ (and with better english of course
)
QUESTION 3: This is true in most cases. The stiff structures have natural oscillating periods that are very similar to the predominat period of the earthquake, wich means that this structures may resonate under the earthquake. On the other hand, the flexible structures have long natural oscillating periods and their don´t ´tuned´with the earthquake so the forces applied on them are lower.
In Mexico city the earthquakes have long predominant periods so the flexible structures (tall buldings) suffer more (in this case the spectrum have a peack near of long periods)
Well I hope help to clarify your doubts. (it´s a hard matter anyway)