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Old Posted May 7, 2007, 4:25 PM
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10830 Jasper Ave - Edmonton - LEED GOLD

Office revamp should breathe life into Jasper
$70M upgrade will turn old Professional Building into top-rated, and desirable, green office space
Ron Chalmers, The Edmonton Journal
Published: Saturday, February 24, 2007

EDMONTON - A Calgary company will spend $70 million turning an Edmonton eyesore into an avant-garde office building.

Procura Real Estate Services bought the empty Professional Building at 10830 Jasper Avenue, then hired Edmonton architect Rick Arndt for a radical renewal.

The homely brown walls and clumsy white lattice of the 11-storey structure will give way to reflective blue glass.
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"We may change that to green," to emphasize the new energy efficiency, says Procura CEO George Schluessel.

"We will try to get a gold LEED certification," he says.

"That's fabulous," Vivian Manasc, president of the Royal Architectural Institute of Canada, said Friday, when told of Procura's ambition.

Renewal of the Professional Building "is hugely important," she said. "We have to bring more people into the downtown, commercially and residentially. This will add a lot to the city."

Locally, only the South Edmonton Police Station has received gold LEED certification from the Green Building Council.

The Procura building will expand to the north, east and south -- more than doubling its size to 240,000 square feet.

At the rounded east end, and at the main south entrance, the curtain wall will be dramatically canted outward.

"It's a very classy look," said Jim Taylor, executive director of the Downtown Business Association.

"That has been a distressed-looking block but this design is absolutely spectacular -- like a new building," he said.

"It's great timing for the revitalization of Jasper Avenue," said DBA chairman Richard Wong. "Procura has a proven track record."

No tenants have been signed, Schluessel said. "Our preferred targets would be government."

He thinks the efficient use of energy and water, and indoor environmental quality, would suit a public-sector tenant. So would the short walking distance to the legislature.

At ground level, "we will reanimate the street with pedestrian-friendly commercial amenities to create excitement, movement and ambience," Arndt said.

Such an investment, without the security of a signed lease, shows "a confidence in Edmonton that has not been seen in years," except in the similar renovation of the former Devonian Building, Taylor said.

The Professional Building may be renamed when a major tenant is signed, Schluessel said.

Work has started on the parking garage. Completion of the total project is expected in 24 months.

The building previously was owned by Worthington Developments which listed it for sale, in 2005, at $6 million.

rchalmers@thejournal.canwest.com
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  #2  
Old Posted May 7, 2007, 4:25 PM
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current building

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Old Posted May 7, 2007, 4:40 PM
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Old Posted May 7, 2007, 11:15 PM
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Outside of that crap on the bottom, I actually like the old one much better. New one is sterile "office park anywhere." bleh.
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Old Posted May 7, 2007, 11:31 PM
murman murman is offline
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Originally Posted by WonderlandPark View Post
Outside of that crap on the bottom, I actually like the old one much better. New one is sterile "office park anywhere." bleh.
Concur. How about LEED and an interesting building?
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Old Posted May 8, 2007, 12:48 AM
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Originally Posted by WonderlandPark View Post
Outside of that crap on the bottom, I actually like the old one much better. New one is sterile "office park anywhere." bleh.
in architectural circles here there has been a huge debate on how in 10 yrs we will wish they had kept the old...
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Old Posted May 8, 2007, 3:02 AM
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I really liked the old building. Calling it an eyesore in the article just shows the ignorance of the writer. The only eyesore there is the 80s abomination of a front they put on it and the derelict nature of the litter and upkeep in front of the building. The LEED stuff is great news though and it should breathe some more positive life into the area. Now to address the Money Mart and the rest of the next block between 108th and 107th.
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Old Posted May 8, 2007, 4:36 AM
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^i have a feeling once 10830 is done....the march from 108-106 will come fast and furious
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