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Originally Posted by sirkingwilliam
Or she maybe thought people would get on her for not using it. People probably would have called her out for not being proud of her husbands surname or something foolish like that. It was basically lose-lose for her.
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There's merit to that. But that doesn't resolve the timing issue for me. It's known by some that she was 'drafted' to run by the business community that was scared to death of a Casto or Cibrian administration. In the past, it was probably a sound business decision; she had been known professionally as DeBerry before she was married. She's run numerous successful issue and candidate campaigns in San Antonio over the last decade (she's lost her fair share of them, too) so she's well versed in the art of politics. I've done some media consulting and planning for a couple of Bexar County races in the last five years (DeBerry has a lot more under her belt than I do. She also can and does charge a lot more for her services, lol). In a case like this, I'd have advised her to run as DeBerry to avoid the appearance of pandering to the Hispanic community. If asked about her married name, she could easily say that she's proud of it, but in her entire professional career she's used DeBerry and didn't want it to appear that she was using her Hispanic last name for political purposes. If she insisted on running as DeBerry-Mejia, I would have advised her to have it put on the legal documents and change the company name to reflect it. Sure there would be a cost to it, but it demonstrates to the voters that she's 'all in'. At any rate, if she loses, watch how quickly Mejia disappears into history. She'll be back to DeBerry in no time.
I also forgot to mention that I'm not quite sure how Cibiran is supposed to be in-touch with the community as a whole when she lives in a gated community. Granted, the neighborhood is not all that exclusive, and Hardberger is a millionaire several times over and has done a good job for all San Antonians. But how many San Antonians live in gated communities? It does send a message. Who knows if it will even get brought up though.