I remember when a W hotel was proposed a few years back. I really like this design, sleek and modern. Having a W would be nice for downtown.
On a side note, I'm watching the Spurs game on espn right now against the Mavs. Last time they played on espn a few weeks ago, i noticed when they were going to a commercial break, espn aired a shot of the Tower Life building and it still had the antenna on top, obviously meaning it was old footage. Tonight, Im pleased to report that the Tower Life has our beautiful American flag blowing nicely in the wind at its top.