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Posted Nov 29, 2019, 10:48 PM
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Modulator
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Join Date: Nov 2013
Location: Phoenix, AZ
Posts: 4,404
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Settling the wild, wild west
Article from PBJ on the lack of office space in the West Valley and the push to improve the perception of the West Valley and to lure office development. Good read.
Quote:
How the West Valley has fallen behind in office space development, and what it’s doing to try to stage a comeback
When it comes to finding a new office, there are many choices for businesses, providing they want to be in Phoenix, Scottsdale or the East Valley.
The East Valley has dominated for years in office construction and leasing, landing big insurance and professional services companies just during the past couple years. At the same time, the West Valley — or pretty much anything west of Interstate 17 — has battled misperceptions that have dogged it for years of an area dominated by retirement communities, inferior schools and a lack of suitable employees.
“We still fight the old perceptions,” said Sintra Hoffman, president and CEO of Westmarc, the West Valley’s economic development advocacy organization. “There is construction of spec manufacturing buildings here, and those buildings are built and immediately filled. Somebody had to pioneer manufacturing here, and we are trying to pitch that same argument with office.”
According to research done by Westmarc and CBRE, 69% of the West Valley’s workforce commutes east for work. While 34% of the Valley’s advanced business services workers live in the West Valley, only 11% of those jobs are located there. Westmarc defines the West Valley as anywhere west of Interstate 17, including portions of the city of Phoenix. The West Valley has a population of roughly 1.6 million people.
It could represent untapped potential for a developer willing to take a risk, West Valley leaders say.
“I look at it as an opportunity,” Hoffman said. “Companies are missing the boat to have the workforce here. The issue we are challenged with is we don’t have the [office] product. Companies today want to come in and have the building already there, and that’s what we don’t have.”
Signs of life
Office construction has concentrated heavily in the East Valley — especially in Tempe and Chandler — so companies often do not even stop in the West Valley to tour for office space, Hoffman said.
“Since we don’t have the physical product in place, the West Valley isn’t getting the looks that it should,” Hoffman said.
Such was the case last year when a major business services provider that stood to create thousands of jobs was looking closely at the West Valley. A source close to the deal said the company wanted office space to be ready long before something of an appropriate size would be built in the West Valley. That company ended up locating in the southeast Valley.
But the perception of lack of accessible office space in the West Valley may be changing. Earlier this year, the city of Goodyear and Globe Corp. announced plans for a public-private partnership that would develop 47 acres owned by Globe near 150th Drive and McDowell Road. The project’s first phase will include a 120,000-square-foot building housing the Goodyear City Hall and city departments, a 2-acre public park and 100,000 square feet of speculative Class A office space.
“This will be pretty much the only Class A office ever built on spec in Goodyear,” Mike Olsen, CFO of Globe Corp., said of the project. “We feel good about having the city as an anchor tenant.”
The city hall and private office building are scheduled to open in summer 2022. Olsen said it is too early to be in talks with potential tenants, but he expects the building will be popular with corporate clients.
“We think there’s huge demand for office,” Olsen said. “You’ve got to build what the market wants, and I think the market wants more Class A office in the West Valley.”
Olsen said he expects Globe’s project to be followed by other developers looking to build in the West Valley — once the market is proven.
“We are not normally significant risk takers, and the data here is so good. We don’t see it as a significant risk,” Olsen said. “It feels good, and we are excited about it.”
Right next door in Avondale, Venn Construction has begun working on two 70,000-square-foot Class A medical office buildings that will serve as the Akos Medical campus as well as have additional space for other tenants, said Stephanie Fogelson, vice president of project development for Venn Construction, the project’s general contractor.
“We have to be critical of the projects we align ourselves with, and that mindset is taking us to the West Valley,” Fogelson said, adding that companies can get a different “economic development experience” in the West Valley, where “cities are linking arms with us and with end users.”
Fogelson said Akos was searching for a West Valley site, even considering adaptive reuse, but did not find any existing buildings that would suit its needs, driving the company to develop its own campus. The buildings have seen interest from tenants looking to pre-lease space for higher-than-average rent, she said.
Barriers to building
Mike Hirth, a broker at Scottsdale-based Keyser, said most of his clients are zeroed in on Tempe, Scottsdale or downtown Phoenix and aren’t interested in giving the West Valley a look.
“The bigger issue I see as a broker is not a lot of the big office users want to locate in the West Valley,” he said. “Out in Glendale, Peoria or Surprise, where there’s been a lot of residential growth, you don’t see as many companies wanting to locate there.”
If a big employer were to choose to locate in the West Valley, it would likely be a “magnet” for employees tired of long commutes, but the challenge is getting employers willing to consider the area, Hirth said.
“A lot of times companies are attracted to other amenities of an area, hip environments like Tempe and Old Town,” Hirth said. “In the West Valley, after 9 p.m., there isn’t a lot going on.”
Still, in conversations with the development and brokerage communities, Fogelson, who is from the West Valley and involved with groups like Westmarc and Leadership West, said she learned perceptions about the West Valley are often incorrect or outdated.
“People don’t understand the quality of life, the quality of the schools and the quality of housing,” Fogelson said. “It was kind of an aha moment.”
Tenant representation brokers who have clients fly in from out of town likely don’t want to spend the time to drive clients out to the West Valley without any product to show them, so instead opt for already popular submarkets, Fogelson said.
Banks also are less likely to finance a project in the West Valley because there isn’t a proven market for speculative office, Hoffman said.
“No matter where, there is a financial risk for spec, it’s met with more scrutiny,” Hoffman said.
Globe Corp. has owned the land where it will build in Goodyear for decades, and the city will contribute the cost of its portion of the project, so the firm will only look at financing if there is an attractive option available, Olsen said. Otherwise, they will build with equity funding.
“To convince a bank to finance an office without pre-leasing, it’s hard to do,” Olsen said.
Developers building in the West Valley also risk the possibility tenants still might not be willing to locate there. But strong workforce data gives West Valley advocates optimism for the future of the area’s office market.
Pitching a partnership
Goodyear and Avondale aren’t the only West Valley cities aiming to add office space. In the northwest Valley, the city of Peoria recently released a request for proposals seeking a master developer to build a 17-acre mixed-use project called Stadium Point that includes a major office component to be built in what is currently the Peoria Sports Complex parking lot near Bell Road and 83rd Avenue.
The request calls for a total of more than 1 million square feet of commercial development, including 500,000 square feet of Class A office space, a full-service hotel, 250,000 square feet of multifamily residential and 100,000 square feet of retail, dining and entertainment.
“The Stadium Point project will stand out as being unique to the region and will serve as a key determinant attribute – setting Peoria apart and becoming known as the place to locate world-class, sustainable and future-ready businesses,” the RFP states. “Due to a lack of inventory, in the past three years, the city has been bypassed by at least 2.7 million square of qualified prospects seeking Class A office space.”
Rick Buss, Peoria’s economic development director, said the city has worked to target key industries to locate in Peoria, but more often than not users want something they can occupy quickly.
“If we have something in the works, then we at least have a time frame when companies can move in,” he said, adding that Peoria would “absolutely” be able to fill a spec building if a developer were to plant their flag there. “About every two weeks we have a prospect looking for Class A office and they want it now.”
Once people visit Peoria, the city’s amenities and quality of life are enough to get them interested, Buss said. As companies start to move into the city, it should slowly shift the perception of the West Valley.
Telling the west side story
Westmarc began collecting workforce data about the West Valley about three years ago, and it has worked to get the story out about the number of educated workers who commute from that area daily.
The research culminated in a forum Westmarc is planning to hold in February 2020 with brokers, developers, capital partners and others in the real estate industry to pitch the value that West Valley cities can offer.
Olsen from Globe Corp. and Fogelson of Venn Construction are involved in putting the forum together and pitching the West Valley for more commercial development.
“I think as a West Valley native, it’s a civic duty,” Fogelson said. “You want to see it better than what you had. If we can bring jobs to the West Valley, what does that do for the community?”
Hoffman said brokers know which companies are looking to expand or move to the Valley with a long horizon, and bringing them together with developers can show demand exists for new office space in the market.
“When you bring in the brokerage community, they have the knowledge of their tenant list, who will need space in the next three years,” Hoffman said. “That’s the opportunity. If we had the product, we would have no problem filling it.”
With very little West Valley office development until now, companies moving in can take advantage of the workforce that might be looking to shorten their commute, as opposed to locating in the East Valley where companies will have to compete for labor in a market that could be saturated, Hoffman said.
“If you’re going to continue developing, you have to start looking west,” Hoffman said. “Projections show 49.5% of the population growth in the next 25 years will be in the West Valley.”
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Source: https://www.bizjournals.com/phoenix/...-the-wild.html
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