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  #61  
Old Posted May 22, 2007, 9:42 PM
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Yet another 3/4 page color ad in the Business section of the L.A. Times today. These guys are serious.
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  #62  
Old Posted May 22, 2007, 9:43 PM
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Thumbs up Cool

Sweet design. Hope it gets buitl. GO L.A.!!
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  #63  
Old Posted May 23, 2007, 12:22 AM
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Originally Posted by ferneynism2 View Post
I wonder what you get for $400,000 range and what floor?
You're in luck! You would be able to get something! Though $400,000 is entry level.

From Los Angeles Downtown News:

Park Fifth to Soar as Tallest Residence in the West

Opulent, $1 Billion High-Rise Condominiums Launch 'Infinity Living' in L.A.

From Our Advertisers



Look up, Los Angeles! In a defining moment for the city's Downtown renaissance, the estimated $1 billion Park Fifth will soon transform the Los Angeles skyline as the tallest residential building West of Chicago.

With Park Fifth's soaring heights and measureless possibilities for exciting urban lifestyles, "infinity living" comes to L.A. Standing at the corner of Fifth and Olive streets, facing historic Pershing Square. The spectacular Park Fifth will bring an all-new, vertical California lifestyle to the vibrant Downtown mix.

Capital partners, Africa Israel and Namco Capital Group, along with development partner Houk Development Company, are creating an architectural landmark in their visionary plans for Park Fifth.

"We believe Los Angeles is ready to embrace a more sophisticated, upscale, urban way of living that adapts the New York lifestyle seamlessly to Southern California's unique character and natural setting," said Rich Marr, project manager. "Sparkling in full sunlight and rich in lush greenery, Park Fifth will be a Downtown oasis that epitomizes Downtown Los Angeles' revitalization into a cultural, entertainment and social center," he added.

The world-class team for Park Fifth includes the globally renowned design architectural firm of Kohn Pedersen Fox, the Los Angeles office of Leo A. Daly architectural firm, and the leading international interior design firm Hirsch Bedner Associates. Groundbreaking is slated for the first quarter of 2008.

Park Fifth's striking, high-tech design of concrete-and-steel construction features a lofty 76-story tower and a 43-story tower, connected by a 15-story residential bridge. A grand staircase connects the principal pedestrian entrance of the 43-story tower to Park Fifth's defining feature, the plaza above. Two 14-story mid-rise structures surrounding a plaza create street life and activity.

The architect's vision creates a progression through outdoor spaces of varying scales and levels of privacy, from the street-level park (public) to an elevated plaza (semi-public) to a 15th floor roof garden (semi-private) to the individual units and terraces (private). The Park Fifth project will also include a 218-room, five-star hotel, to be operated by one of the leading names in luxury hospitality.

Flanked by the spacious lobbies of the residential towers and hotel, the public plaza dazzles visitors with a sculpture garden, water features and a casual cafe, and cascades down to an elegant restaurant offering indoor and outdoor dining overlooking the park at Pershing Square.

In late June, Park Fifth's showroom will open by appointment, displaying life-sized models of its 732 residential units and a "virtual tour" providing a fascinating glimpse of Park Fifth's nature-embracing design, exquisite taste, wealth of comfort and services, and setting among urban attractions.

Park Fifth offers unprecedented opulence, fantasy and flair within the brilliant complex's high-energy, super-connected, here-and-now scene. The glass-clad towers will command breathtaking, unimpeded views of the city, from the mountains to the ocean through glass balconies and floor-to-ceiling windows.

Choices for residents range from $400,000 to $3 million and from live/work lofts and pied-à-terre suites to two-story, 3,000-square-foot residences. All units feature generous outdoor living spaces, attuned to the infinitely varied styles of California living, and private lanais, terraces and sky gardens. Every unit is equipped with state-of-the-art technology, from telecommunications and entertainment to next-generation, "smart house" systems.

As befits its towering stature on the L.A. horizon, Park Fifth provides an unmatched degree of luxury and convenience for its residents. Three concierges are at their service in the three residential and hotel lobbies. At the lobby level, services include valet parking, car rental and a secure pet walk for four-footed residents, as well as a host of other day-to-day needs.

For pleasure and entertaining, Park Fifth will have an observation deck, rooftop gardens with nighttime lighting and built-in fire pits, multiple party rooms, a tiered classroom for wine tastings, cooking classes and seminars, and two rooftop pools and whirlpools with food and bar service. Both towers offer 20-seat theater viewing rooms, music and video libraries for residents and fitness centers with the latest in fitness equipment. The hotel at Park Fifth features a luxurious health spa.

For more information on Park Fifth, visit parkfifth.com or call (213) 629-0000.

page 31, 5/21/2007
© Los Angeles Downtown News. Reprinting items retrieved from the archives are for personal use only. They may not be reproduced or retransmitted without permission of the Los Angeles Downtown News. If you would like to re-distribute anything from the Los Angeles Downtown News Archives, please call our permissions department at (213) 481-1448.
     
     
  #64  
Old Posted May 23, 2007, 12:28 AM
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Originally Posted by colemonkee View Post
Yet another 3/4 page color ad in the Business section of the L.A. Times today. These guys are serious.
Can't forget about the nuclear orange giant ad on the back of the Downtown News.
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  #65  
Old Posted May 23, 2007, 12:33 AM
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I can't seem to find the article on the LA Times website. What gives?
     
     
  #66  
Old Posted May 23, 2007, 12:34 AM
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Your funny.

I hope they get redesigned, oh god please.
That isn't the final design. The City House will have a classic design while the Olympic will be more contemporary.
     
     
  #67  
Old Posted May 23, 2007, 4:44 PM
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Can't forget about the nuclear orange giant ad on the back of the Downtown News.
That's the same one that's on the back of the Business section of the LA Times yesterday. They're really putting this one out there. The only other project I've seen advertise in any decent capacity outside the Downtown News is Evo. And Evo is halfway up.
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  #68  
Old Posted Jun 7, 2007, 8:46 PM
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Can the title be changed to show the correct height of 850 feet?
     
     
  #69  
Old Posted Jun 7, 2007, 11:55 PM
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It will be great addition to LA skyline... GO Los Angeles
hope it gets built
     
     
  #70  
Old Posted Jun 26, 2007, 7:00 AM
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Is there by chance a PLAUSIBLE Start date to this project?
     
     
  #71  
Old Posted Jun 26, 2007, 7:37 AM
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October to January, sometime in that range.
     
     
  #72  
Old Posted Jun 27, 2007, 8:30 PM
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Park 5th (along with LA Live and Grand Ave) were all on the news last night. The report was basically about the resurgence in downtown LA and the key components being LA Live, Grand Ave, and Park 5th. Park 5th looks to be on the way and soon with as much media attention it's getting.

Oh..and it's already won an award:

Park Fifth Receives Prestigious Los Angeles Business Council Architectural Award

Opulent, $1 Billion Condominium Project Honored as Multi-Family High-Rise in the "Unbuilt Building" Category


LOS ANGELES--(BUSINESS WIRE)--The precedent-setting luxury high-rise Park Fifth condominium and hotel towers, designed by renowned architects Kohn Pedersen Fox Associates (KPF) and developed by Africa Israel, Namco Capital Group and Houk Development Company, has been honored with a Los Angeles Architecture Award by the Los Angeles Business Council (LABC). Named one of Los Angeles County's most laudable new projects in the LABC's 37th Annual Awards Program, Park Fifth will rise at the corner of Fifth and Olive Streets, across from historic Pershing Square. Park Fifth received the award in the "Unbuilt Building - Multi-Family High Rise" category at a ceremony on June 14 that brought together world renowned architects, contractors and developers.

The LABC Awards Program recognizes entire project teams (architects, contractors and developers) whose developments improve the quality of architecture and enhance the urban fabric of Los Angeles. Awardees were selected by a nine-member jury of distinguished peers. The awards were presented to 25 teams in 12 categories: Housing, Interiors, Mixed-Use, New Buildings, Preservation, Public Use, Landscape Architecture, Renovation, Sustainability, Unbuilt, Honorable Mention and Grand Prize.

The striking architecture of Park Fifth, as envisioned by KPF, also received a 2007 Project Merit Award from the New York Chapter of the American Institute of Architects. The design features lofty 76-story and 43-story towers, connected by a 15-story residential bridge. A grand staircase connects the principal pedestrian entrance in the 43-story tower to Park Fifth's defining feature, the plaza above. Two 14-story mid-rise structures surrounding a plaza create street life and activity.

The design of Park Fifth integrates the refinement of a New York-style luxury residential tower with the golden, quintessentially Southern Californian climate and lifestyle. The estimated $1 billion landmark project is conceived of as a collection of 732 residences of varying sizes, each with its own "backyard" living space introducing the California outdoor lifestyle to downtown Los Angeles for the first time. Park Fifth's exciting, new concept of "Infinity Living" is also expressed through the use of expansive glass walls that command floor-to-ceiling, unimpeded panoramic views of the city, from the ocean to the mountains.

The entire Park Fifth project is conceived as a progression through outdoor spaces of varying scales and levels of privacy: from the street-level park (public) to the elevated plaza (semi-public) to the 15th floor roof garden (semi-private) to the individual units and terraces (private). A cantilevered restaurant terrace mediates between the public street level and the semi-public plaza.

The hotel will occupy the lower floors through the bridge area, and the condominium units in the 43-story tower will be identified with the hotel brand and offer their residents access to the hotel's amenities and services.

While the 76-story tower will attain icon status as the tallest residential building west of Chicago, the mid-rise buildings will establish the foreground of the composition by relating in height and proportion to the early 20th century commercial buildings of the historic downtown core. A 150' high street wall continues the cornice line established by the adjacent Title-Guaranty and Subway Terminal Buildings. A monumental nine-story "urban window" through the Fifth Street facade frames a view into the plaza from Pershing Square.

About Kohn Pedersen Fox

Recognized as one of the most respected architectural design practices in the world, Kohn Pedersen Fox (KPF) is a prestigious international architectural firm with studios in New York and London and a growing presence in Shanghai. The firm's extensive portfolio, developed over 30 years, includes designs ranging from a small jewel-like glass pavilion for Rodin sculptures to an entire new city in Incheon, Korea. KPF, led by 17 partners and directors, provides full architectural design, programming, urban design and master planning services for clients in both the public and private sectors. With an international perspective on local projects, KPF's extensive experience ensures design excellence that creates uplifting spaces for people and responds to community, context and environment. KPF has won more than 200 awards. Its work has been widely exhibited and is the subject of 13 monographs.

About Park Fifth

The tallest luxury condominium high-rise ever to be developed for Downtown Los Angeles, the estimated $1 billion Park Fifth development will rise across from historic Pershing Square at 427 West Fifth Street in the symbolic center of Downtown Los Angeles. Park Fifth will include 732 living units of varying sizes, attuned to the infinitely varied styles of California living and a five-star hotel, to be operated by one of the leading names in luxury hospitality. Groundbreaking is planned for early 2008 with occupancy slated for 2010. Capital partners for the project include Africa Israel, a publicly traded international development company based in Israel with its U.S. headquarters in New York, and Brentwood-based Namco Capital Group along with development partner Los Angeles-based Houk Development Company. For more information, visit www.parkfifth.com

About the Los Angeles Business Council

The Los Angeles Business Council (LABC) is a nonprofit association of more than 300 businesses, agencies and individuals working to address critical issues and concerns that impact the business climate and economic health of Los Angeles. As a 70-year-old advocacy and educational institution representing the business and professional community, the LABC serves as an influential link between the public and private sectors in Los Angeles, connecting the power of business with the power of government to improve the state of the region. More information on the Los Angeles Business Council and the Los Angeles Architectural Awards is available at: http://www.labusinesscouncil.org.

Source: http://biz.yahoo.com/bw/070618/20070618005357.html?.v=1
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  #73  
Old Posted Jun 27, 2007, 8:33 PM
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  #74  
Old Posted Jul 3, 2007, 10:15 PM
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I hope this actually goes through at its proposed height. 732 units ~ 1500 people relying much less on their automobiles than most in the region. SoCal is hitting geographic walls and must grow upward to continue growing. I can't wait to see the day when LA has more density than SF, NY, and Chicago. At least the weather is right for it.

Density = Growth = Public Transit = Higher tourism $$ = living alternatives = improved arts = diversity = greener earth = etc. etc. etc.
     
     
  #75  
Old Posted Jul 4, 2007, 5:22 AM
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You won't have to wait much longer....its only a matter of decades until L.A. topples New York City in size. And believe me, its gonna happen.
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  #76  
Old Posted Jul 4, 2007, 11:59 AM
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Maybe in size but not in importance.
     
     
  #77  
Old Posted Jul 4, 2007, 12:44 PM
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You won't have to wait much longer....its only a matter of decades until L.A. topples New York City in size. And believe me, its gonna happen.
LMFAOOOOOOOOOOOOOOOOOOOOOOO
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  #78  
Old Posted Jul 4, 2007, 4:52 PM
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Nah, it ain't gonna happen in a few decades, maybe few centuries.....

And L.A.'s rainless climate and possible water shortage for huge population is one of its huge obstructions in the growth of population ...
     
     
  #79  
Old Posted Jul 4, 2007, 4:56 PM
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^ Rainless climate? Sure it hasn't rained here in over a year but rainless?
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  #80  
Old Posted Jul 4, 2007, 5:01 PM
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^^^ I meant insufficient rain.

Last edited by aluminum; Jul 4, 2007 at 8:46 PM.
     
     
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