Friday, July 18, 2008
Allen promotes Blazers' Golub to advise Vulcan
Portland Business Journal - by Andy Giegerich Business Journal staff writer
The Portland Trail Blazers began returning to the community's good graces around the time they hired Mike Golub.
Now Paul Allen, the team's owner, wants Golub to make the Blazers a regionally branded powerhouse.
Golub, the Blazers' chief operating officer, will move to Allen's Vulcan Sports & Entertainment arm as a senior adviser. In his new role, he'll work on business issues related to the Blazers, Seattle Seahawks and the Seattle Sounders, which will begin Major League Soccer play next year.
Specifically, Golub will help coordinate various operations among the three teams and other Allen holdings.
For instance, he could work to develop across-the-board sponsorship deals with the three organizations.
"There are a lot of joint partnership initiatives out there and we can apply the appropriate measures to make them happen," said Golub.
What's less clear is how Golub's departure will affect the Blazers. They won't fill Golub's position.
Golub has become popular both in the Portland business community and among team employees during his Blazers tenure. Many team staffers had lobbied for Golub to become president when Steve Patterson's contract wasn't renewed in 2007.
The job eventually went to former Nike executive Larry Miller, who's well-liked at the Rose Garden and who'll likely handle many of Golub's local business outreach duties.
Since Golub joined the team, attendance has soared. The team ranked last among the 30 NBA teams in 2005-2006, drawing 617,199 fans, or 15,053 per game. Last year, the team ranked seventh, attracting 801,566 fans, or 19,550 a game.
The team sold out 32 games last year after recording no sellouts in 2005-2006.
"When he came in, the state of the Trail Blazers business side wasn't very good," said Brian Berger, host of the nationally broadcast Sports Business Radio program. "For Mike to make this move speaks to the health of their business operations now."
Golub, who'll remain based in Portland, came to the team from the NBA's Memphis Grizzlies. He worked for the team when it was based in Vancouver and also held a top role with the National Hockey League's New York Rangers.
The Blazers have an opportunity to attract more Seattle-based fans after the SuperSonics' departure to Oklahoma City. Golub said he'll market the team to Seattle-area fans, as well as work to strongly brand the Seahawks as Portland's de facto NFL team.
"The Seahawks are popular throughout the region and they really don't have a strong presence here," Golub said. "So we'll look at finding more ways to do things with them."
"He's such a great teacher that we'll continue to use what we've learned from him," added Cheri Hanson, the team's vice president of communications. "We're really going to miss him."
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