Quote:
Originally Posted by Acajack
Superhero movies definitely do have their clientele which seems considerably large. I have people in my entourage who make it a point to go see every superhero movie that comes out.
But it's not something that crosses over all kid, teen and young adult demographics like blockbuster movies used to.
Before, the "big movies" would draw everyone into the same tent: geeks, nerds, jocks, girls, boys, etc.
|
The concept of a 4-quadrant hit movie has faded in exchange for the potential global winner.
In ye olden days, a movie with broad appeal (say, Back to the Future) had the best potential for profitability by appealing to the largest mass audience in North America and to a lesser extent, Europe. Any other markets were gravy, but not key. So a movie that appealed to a broad, but culturally homogeneous audience was important. BTTF, despite being a time-travel movie, was a more lighthearted comedy that mom, dad and teens could enjoy for different reasons in 1985.
Today, Hollywood wants the potential for the global cash haul. So, one needs movies that span cultural divides easily and can be translated without much effort. Superhero movies are pretty universal (and seemingly popular) stories, despite them being American tales.
Something like BTTF doesn’t ‘work’ in China, because the context for understanding 1980s vs. 1950s teen America is a unique cultural moment that doesn’t translate. I do wonder how clueless I’d be if China had done a similar conceptual idea and I tried to watch it.