The tower is part of the Noida district which is booming. Actually, in terms of real estate, this is the hottest piece of land for developments in all of India. Delhi may be eh, but in terms of the amount of money being invested, Noida is hot. They are essentially building a whole CBD out of scratch.
Here is the current district which has risen in the last couple of years and some of the projections for projects in the future. There are several other projects being proposed as we can see in the rendering.
http://www.nofrillsdeal.com/wave-mega-city-center.php
Here are some residentials (Residential District), in which OMG will fall into since it is mostly a residential with some commercial at the base.
http://noidaluxuryhomes.com/wp-conte...s-for-Sale.jpg