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Old Posted Jul 29, 2018, 6:43 AM
Hindentanic Hindentanic is offline
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Join Date: Feb 2018
Posts: 53
Confirms now why the recent interior of the rebuilt Joske's Building was so starkly banal--it really was all just temporary commercial placeholder until they could redevelop it again. It's just as well, for the city shouldn't have caved on the previously proposed Joske's Tower to begin with. I wonder if Joske's owner still holds rights on the design and engineering of that tabled tower.

Hard Rock Hotel...


(Photo by Matt Miller on the Omaha World-Herald)

Wait till the critics of Tomb Raider 3D on Alamo Plaza see a new giant, light up marquee guitar spinning atop Joske's! No doubt the review boards will be weighing heavily on the developers to tone it all down--hopefully not back into something yet again banal.

Atlanta has been working on a Gensler-designed Hard Rock Hotel for their Castleberry Park redevelopment, and its general outlines are not too dissimilar in size, scale, and massing to what is being tentatively suggested here.


(Rendering by Gensler for Hard Rock International)

Just superimpose Joske's over the base. Actually, one legitimate strategy to emphasize and complement the historic architecture of Joske's is to cleanly, boldly, and distinctly contrast against it rather than slavishly trying to clone, extrude, or merge into and absorb it. So long as proportions, rhythms, scales, and functionalities are kept, materials and styles can be very different, and that can make for a more interesting architecture that better preserves the image and sensibility of the older building.
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