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  #1  
Old Posted May 30, 2019, 2:37 AM
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LOS ANGELES | 5411 Wilshire Blvd (Mirabel) | 521 FT | 42 FLOORS

Luxury Art Deco-inspired skyscraper planned for Miracle Mile in Los Angeles





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The Miracle Mile has demonstrated new vitality in recent years as apartment complexes with shops and restaurants opened in advance of upcoming mega developments at the Los Angeles County Museum of Art complex.

Now, the storied stretch of Wilshire Boulevard that was once a premier Los Angeles address is poised to get a further lift in the form of a soaring $400-million luxury apartment skyscraper with Art Deco flair.

The planned 42-story tower near the coming La Brea Avenue subway station would replace a Staples office supply store, and is being proposed by the property’s longtime owners: the family of Walter N. Marks, a real estate broker and developer who was so active on the boulevard he was called “Mr. Wilshire.”

The Marks family, which has owned the property since 1968, is betting there will be plenty of demand for the 371 apartments — including 56 set aside for low-income residents — when the neighborhood’s Purple Line extension opens in a few years, bringing an expected 50,000 weekday riders.

“There are going to be a lot more people” on Miracle Mile, said Walter N. Marks III. “Industry follows people, my grandfather used to say.”

The family, which also owns and renovated the landmark Helms Bakery District retail complex in Culver City, will seek city approval to build a skyscraper designed by Los Angeles architect Richard Keating, who also designed the 52-story Gas Company Tower office building downtown.

Marks and Keating envision the tower, set to open in 2023, as an updated version of graceful prewar luxury housing on Wilshire Boulevard, such as the Talmadge, Gaylord and Bryson. In a bid to connect to those origins — as well as that of an Art Deco building on the property that will remain — the apartment tower will have a curvilinear shape and overlapping windows that can open to let in a breeze.
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https://www.latimes.com/business/la-...529-story.html
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  #2  
Old Posted May 30, 2019, 4:07 PM
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I don't see anything Art Deco about this tower... Looks great though!
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  #3  
Old Posted May 30, 2019, 4:51 PM
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It's a great design for what will become the tallest building between Koreatown and Century City.

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I don't see anything Art Deco about this tower... Looks great though!
Maybe not the tower itself, but the podium will integrate an existing Art Deco commercial building into its structure: https://goo.gl/maps/nPLYthzJtUeD81Kq5
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Old Posted May 31, 2019, 2:45 PM
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The tower itself - and the new podium on Cochran and Wilshire - has much more in common with neo streamline moderne than art deco. That being said, PLEASE BUILD IT! I visit Milk Jar Cookies (highly recommended) on the regs kitty corner from this, and will take oodles of construction updates.
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Old Posted May 31, 2019, 9:05 PM
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Quote:
Originally Posted by badrunner View Post
It's a great design for what will become the tallest building between Koreatown and Century City.



Maybe not the tower itself, but the podium will integrate an existing Art Deco commercial building into its structure: https://goo.gl/maps/nPLYthzJtUeD81Kq5
"Luxury Art Deco-inspired skyscraper planned for Miracle Mile in Los Angeles"
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  #6  
Old Posted Jul 4, 2020, 10:18 PM
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The height is 521 feet and the name of the project "Mirabel." More details and renderings:

https://urbanize.la/post/developer-r...mile-high-rise



Keating Architecture


Keating Architecture


Keating Architecture


Keating Architecture


Keating Architecture


Keating Architecture
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  #7  
Old Posted Jul 4, 2020, 10:27 PM
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Really nice!!!
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Old Posted Jul 6, 2020, 6:42 PM
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So Sexy
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  #9  
Old Posted Jul 6, 2020, 6:52 PM
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Really nice!!!
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  #10  
Old Posted Jul 6, 2020, 10:15 PM
MN/WI MN/WI is offline
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I really really like how they've extended the curves to the base. Fluidity.
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  #11  
Old Posted Jul 7, 2020, 12:14 AM
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This is actually a really smart way to engineer this facade. The angled panels of what appears to be fritted glass over the primary curtain wall glass along the curves allow the glass to be flat - which is a cheaper alternative than curved glass - without looking cheap. It creates a sort of scaled approach not to dissimilar from Tour ALTO in La Defense (Paris), which turned out beautifully. Usually, without that level of overlap or additional depth to the "curve", flat glass pieces trying to mimic a curve often end up looking really cheap. If done right, this could look even better.
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  #12  
Old Posted Jul 7, 2020, 1:13 AM
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This is gorgeous. Hopefully more towers sprout up near it.
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  #13  
Old Posted Jul 7, 2020, 9:47 PM
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I'll say what I said in the LA Metro thread:

The podium design could be better integrated with the existing Streamline Moderne building. Further, the columns really bring out the "tower on top of a podium" look. Other than that, it's great.
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Old Posted Jul 7, 2020, 10:04 PM
Niftybox Niftybox is offline
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Quote:
Originally Posted by Quixote View Post
I'll say what I said in the LA Metro thread:

The podium design could be better integrated with the existing Streamline Moderne building. Further, the columns really bring out the "tower on top of a podium" look. Other than that, it's great.
That was intentional to create vast open and vertical space on that level I believe, it does looks a little weak for supports kind of like a house of cards on top of that (a little). Overall I really like it , it opens the place up and creates a nice lively lit-up area at night, and low enough where it impacts street-level.

Last edited by Niftybox; Jul 7, 2020 at 10:15 PM.
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  #15  
Old Posted Sep 5, 2023, 4:34 PM
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3 years later:

https://la.urbanize.city/post/mirabe...hire-boulevard

Mirabel takes a step forward at 5411 Wilshire Boulevard
42-story apartment tower would replace 1930s retail building on the Miracle Mile

SEPTEMBER 05, 2023, 8:00AMSTEVEN SHARP 2 COMMENTS

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After three years of quiet, a proposed high-rise apartment tower from developer Walter N. Marks, Inc. is once again moving forward in the Mid-Wilshire area.


View looking east on Wilshire Boulevard
Keating Architecture

In late August, the Los Angeles Department of City Planning released an initial study for the Mirabel development, which would replace a 1930s commercial building located at 5411 Wilshire Boulevard. Plans call for a new 42-story tower which would feature 348 studio, one-, and two-bedroom apartments above parking for 309 vehicles.

The project's entitlement application relies on density bonus incentives to more floor area than otherwise allowed by zoning rules. In exchange, plans call for 29 apartments which would be set aside for rent as very low-income affordable housing.

The current iteration of the proposed tower represents a slight reduction in density from the original proposal for Mirabel, which had called for 371 apartments. The reduction in housing is the result of a switch from the incentives affordable by the Transit Oriented Communities guidelines to the state density bonus.


Evening view looking west
Keating Architecture

Keating Architecture is designing the 5411 Wilshire, which is shown with a glass exterior and an amorphous form rising approximately 530 feet in height.

"The architectural design of the Project interprets the Streamline Moderne style of several buildings in the surrounding Miracle Mile through the imposition of a unique curvilinear tower with structural form," reads a narrative included with the initial study. "The tower would be set back from the podium edges to reduce the appearance of Project massing from the street level. Architectural features would include material changes, horizontal design elements, and Art Deco-inspired canopied entryways."

Among the Art Deco landmarks in close proximity to the project is the former Sontag Drug Store, located at Wilshire and Cloverdale Avenue. That building will be preserved as ground-floor retail within Mirabel's podium, with new amenities located above.


Unit interior
Keating Architecture

The initial study points to a roughly 36-month construction period for the tower, with completion expected in 2027. At the time the project was announced in 2019, it was expected that construction would be completed by 2023.

While Mirabel would tower above its neighbors, it is not the only Miracle Mile high-rise in the works. Onni Group is also in the midst of the entitlement process for a similar 46-story tower which would rise at the opposite corner of Wilshire and Cloverdale.

Walter N. Marks, Inc., perhaps best known as the owner of the Helms Bakery District, has ventured into ground-up development in other parts of Los Angeles as well. The company has also proposed a more modest mixed-use residential development for a parking lot across Venice Boulevard from the Helms complex.
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