http://www.chicagotribune.com/classi...realestate-hed
New buildings' massage services for health-minded residents
By Jane Adler
Special to the Tribune
Published September 17, 2006
How about a hot-stone massage with that new condo?
Seeking to attract mostly empty-nesters and the over 55 crowd, developers are adding spa treatments and services to new condo projects, such as Canyon Ranch Living-Chicago. The downtown
high-rise is to start construction next year. Chicago-based LR Development Co. has teamed with Tucson's best-known spa operator, Canyon Ranch. The building will have 256 condos, 128 hotel-condos (for sale) and a combination spa and wellness center. The project also will include a restaurant. The
67-story building will be at 680 N. Rush St., adjacent to St. James Cathedral.
"What's different about this building is its integrative wellness approach," said Laura Sherman, senior vice president at LR Development. The building will offer not only spa treatments but also fitness counseling, access to Cleveland Clinic doctors and programs, stress management, a lecture series and nutrition advice. A Canyon Ranch high-rise is under construction in Miami Beach. It is slated to open this winter. Another project was planned for North Bethesda, Md., but the developer is re-evaluating because of rising construction costs and the market slowdown, news reports say. A representative for Canyon Ranch Living says, however, that the Maryland project has not been cancelled.
LR Development's Sherman says she
expects Chicago sales to start this fall. Prices aren't available yet, though Sherman says it's a "high-end" building. Prices in the Miami Beach building start at about $700,000.
The Canyon Ranch project comes at a time when interest is growing in wellness communities, many of which are targeted at wealthy older people. Residents can get healthy food, a fitness trainer, and, in some cases, a spiritual adviser.
One such project is taking shape east of San Diego in Borrego Springs, Calif. It's called Montesoro and has townhouses along with single-family homes.
Developer Gregory Perlman of GH Capital said he has bought the local grocery store, which he plans to turn into an organic food market.
Everyone who has a home in Montesoro will be assigned to a service coordinator who will oversee the resident's well-being. Prices start at about $550,000.
At Canyon Ranch Living-Chicago, residents get a fitness club membership, with programs tailored to their needs.
But Canyon Ranch Living-Chicago "makes room for everyone," said Sherman. "It's a very non-judgmental atmosphere."