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Originally Posted by HomeInMyShoes
I'm curious. How did Winnipeg handle season ticket movement into the new stadium. I know there is a larger capacity at the new facility, but how did they handle long time season ticket owners who like to sit together, but have separately purchased plans?
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There were lots of issues with the move. In the old stadium they had a limited number of club seats there were up relatively high around the mid field point. The new stadium significantly expanded club seats taking up most of the prime seats on one side of the field. Rather than offering people that would have transferred directly into those seats first refusal they sold out the club seats. Then as part of the transfer process they looked at how long people had held seats and located them in that process. This lead to lots of people being moved closer to the end zone.
Another issue was the old stadium had a fairly lively "student section" near one of the goal lines. As part of the move there was no plan initially to directly replicate that same experience. Instead there seemed to be some effort put into dispersing those fans throughout the stadium.
A third big issue was that in the old stadium the seats behind the end zone were the cheapest in the house. At the new stadium those seats were suddenly mid-price. This resulted in some other big changes as more price sensitive fans relocated. It also didn't help that the end zones at the new stadium are the only seats not under the roof over the stands.
The final issue is that fans needed to commit to their seat relocations before ever setting foot in the building. They had a rendering you could use to approximate the view from different seats but it had limited points too. So you could see from row 2 or row 8 but nothing in between. There were also some changes to the design as the build was being finalized. All told this led to fans being placed in seats with significant obstructed views. There are actually row 1 upper deck seats that are blocked from sale for everything except sold out games due to the obstructed views.
In terms of groups on separate accounts, on even the same account with multiple lengths of seniority, the team would accommodate moving them as a group but based on the lowest seniority. That means if you had seats somewhere for 20 years and added a recently vacated seat next to your old location two years ago your whole group would be placed in the two year seniority list instead of the 20 year one. The process also wasn't easy either if you only knew you sat next to "Bob" and you didn't have his phone number, last name, etc. It was often easier to just let those relationships go.
That said, the team is three years in now and game day is becoming much more routine. New friendships are being made and most of the people with the badly obstructed views have had their situations resolved.