Every city has their own festivals, which tend to play to their own strengths. Moncton has more going on than you seem to let on - for example:
World Wine & Food Expo
Hubcap Comedy Festival
Frye Festival
FICFA
Atlantic Nationals
Atlanticade
Ribfest
Moncton Highland Games
Acoustica Music Festival
Mosaiq Multicultural Festival
Add in numerous trade shows in the springtime, many sporting tournaments, lots of touring acts at the casino, the performing arts series at the Capitol Theatre, big concerts at the events centre (when it opens).
And don't forget our attractions like the zoo, Magic Mountain, shopping and retail and Moncton''s location within close distance to Fundy Park, Hopewell Rocks, Cape Enrage, Parlee Beach etc.
I know I've missed lots, but you get the idea. There's lots to do in Moncton, and this will improve even in the short term, especially with the opening of the events centre, and the soon to be completed Fundy Trail. I think the Fundy Trail is underestimated by many. It will quite literally be NB's Cabot Trail, and with Saint John and Moncton on either end of the scenic drive, the hoteliers in both cities should do quite well from this in the tourism season.
I think Moncton can justify the 4-5 new hotels being built.......