AUSTIN | Hyatt Centric Congress Avenue | 346 FEET | 31 FLOORS | Complete

[Sigaven]

Originally Posted by the Genral

Why's it taking so long???

Seriously, this one is going just as slow as the riverside/barton springs project lol

[SproutingTowers]

View from Congress Ave corner at now rebranded Stephen F Austin Royal Sonesta Hotel.

[the Genral]

Ah...the SFARSH. At least that will fit on a souvenir koozie. In my heart, it will always be...
Slow Rise Inn.

[Urbannizer]

1/4

[Geckos_Rule]

Speaking of....has Hyatt announced any specific branding for this hotel? Or rather, have they put out any sort of marketing/promotional material?

[We vs us]

Originally Posted by Geckos_Rule

Speaking of....has Hyatt announced any specific branding for this hotel? Or rather, have they put out any sort of marketing/promotional material?

It's specifically a Centric, which is (surprise!) millenial-focused, urban in feel, and built for people who want to spend most of their time in the lobby or out in the neighborhood. Light on meeting space, maybe a cool restaurant or bar. TBH, a great fit for that building.

https://www.hyatt.com/brands/hyatt-centric

So far as I can tell, there've been no attempts to staff up yet. I haven't seen any of the exec committee posting I'd normally expect (GM, Director of Sales, Director of Housekeeping, etc). It's possible they could transfer some of them from within the Hyatt system, but we'd still see the postings.

As a comparison, the Thompson/Tommie started their search for a Director of Sales about 3-4 months ago.

[Geckos_Rule]

Originally Posted by We vs us

It's specifically a Centric, which is (surprise!) millenial-focused, urban in feel, and built for people who want to spend most of their time in the lobby or out in the neighborhood. Light on meeting space, maybe a cool restaurant or bar. TBH, a great fit for that building.

https://www.hyatt.com/brands/hyatt-centric

So far as I can tell, there've been no attempts to staff up yet. I haven't seen any of the exec committee posting I'd normally expect (GM, Director of Sales, Director of Housekeeping, etc). It's possible they could transfer some of them from within the Hyatt system, but we'd still see the postings.

As a comparison, the Thompson/Tommie started their search for a Director of Sales about 3-4 months ago.

Ahhh -- thanks! Good info.

I didn't realize "Centric" was a brand. I've been reading the title ever since this was the Avenue, and thinking it was just a way of saying "Hyatt-branded" LMAO

[The ATX]

Originally Posted by Geckos_Rule

Ahhh -- thanks! Good info.

I didn't realize "Centric" was a brand. I've been reading the title ever since this was the Avenue, and thinking it was just a way of saying "Hyatt-branded" LMAO

Ha. I almost posted that the brand has been in the thread title for a year. But I didn't want to be an A'Hole.

[drummer]

That's hilarious.

[Echostatic]

[Echostatic]

[chinchaaa]

I am so excited about this building. What an amazing addition to Congress.

[clayton_rogue]

[427MM]

This one is so much fun to watch rise. Each floor seems to make such a difference!

[drummer]

Will this be roughly twice as tall as its neighbor to the east?

[We vs us]

Originally Posted by drummer

Will this be roughly twice as tall as its neighbor to the east?

I think it'll be roughly comparable to the Aloft/Element on Congress.

[KevinFromTexas]

https://www.bizjournals.com/austin/n...s-planned.html

[N90]

It’s very interesting that the biz journals article makes no mention of 98 Red River the Waller Creek Supertall. They mentioned most of the other important projects.

[The ATX]

Originally Posted by N90

It’s very interesting that the biz journals article makes no mention of 98 Red River the Waller Creek Supertall. They mentioned most of the other important projects.

I noticed that too. But main stream news sources generally only report on official announcements from the developer. I was surprised that the ABJ article reported building permit activity in lieu of info from developers on some projects.

[corvairkeith]