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Originally Posted by We vs us
I worked at a hotel in Louisville, KY for several years -- and Louisville is the HQ of 21c, and home of their original flagship hotel. It's just a phenomenal company, and a brilliant product. It would've been gangbusters here in Austin.
That said . . . we have a lot of boutique product coming online in the next few years: The Line, Proper, ZaZa, and Canopy by Hilton. Those won't necessarily fill all the demand but it's a still a lot of similar style and price points. 21c (and for that matter, Virgin, which is one of my next brand bets for Austin) would have a pretty crowded field to elbow its way through in 2019-2020.
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My point was that The Line, Proper, ZaZa and Canopy are not (currently) highly ranked (if ranked at all) in any of the Condé Nast Traveler or Travel & Leisure lists. As I have not been in a Canopy yet, would you consider this Hilton's version of Marriott's (Starwood's) W brand? From their description, it sounds a bit like it. What about Hilton's Curio brand?
Oh, sorry. I forgot about the Carpenter Hotel. It's being developed by Mighty Union. One of the three founders of this company was the co-founder of the Ace Hotel in Portland.
I actually believe there is plenty of demand for more of these smaller, boutique hotels. I'm not so sure downtown Austin "needs" another, single, 500+ room hotel for a while. But a few 50-150 room hotels in and/or near downtown would provide more choice and competition in the market.
At some point - recently, I thought 21C may have been trying to make a deal for a spot near Plaza Saltillo?!? Obviously, on a much smaller scale that their previous endeavors.