Posted Nov 30, 2023, 4:28 AM
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Join Date: Oct 2021
Posts: 240
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https://www.newscaststudio.com/2023/...gen-tv-atsc-3/
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NextGen TV launches from One World Trade Center in nation’s largest market
By Michael P. Hill
November 27, 2023
NextGen TV, also known as ATSC 3.0, officially launched in the nation’s largest market Oct. 16, 2023.
One World Trade Center is the first and only broadcasting facility in New York to launch NextGen TV, the brand name for the ATSC 3.0 broadcast television standard.
This significant development marks a key moment in over-the-air broadcasting, as this world-renowned tower delivers a powerful state-of-the-art television experience to the more than 8.4 million residents in the New York City area. According to Nielsen, 15.2 percent of U.S. homes use only over-the-air for viewing content.
Currently, New York City has two stations broadcasting in ATSC 3.0, Korean-language WNYZ-LD and PBS station WLIW, which also carries CBS flagship WCBS, NBC flagship WNBC, PBS station WNET, FNX station WMBQ-CD and Telemundo station WNJU.
This multiplex approach is known as “hosting” or the station in question serving as a “lighthouse” for ATSC 3.0 in a market.
All of these station feeds will air through the WLIW signal, but will be broken out under their corresponding channel numbers on ASTC 3.0-compatible devices.
“The Durst Organization is committed to the success of our tenants and partners. As long-term owners, we continually invest in our properties to offer the latest technologies and services,” said Jody Durst, president of the Durst Organization, in a statement. “As the tallest building in Manhattan, One World Trade Center has become a beacon of innovation in the world of television.”
Durst is co-developer, along with the Port Authority of New York and New Jersey, of One World Trade Center, the building and complex that replaced the two twin towers destroyed during the 9/11 terror attacks.
“NextGen TV is the future of over-the-air transmission and we are delighted that One World Trade Center can help the more than one million viewers in the New York City area enjoy a host of exciting new features and an enhanced viewing experience like never before,” said Marc Musgrove, director of broadcast communications at the Durst Organization.
NextGen TV at One World Trade Center brings with it a multitude of benefits, including:
- Improved Over-the-Air Coverage: With ATSC 3.0, the tower at One World Trade Center can provide more reliable and high-quality over-the-air TV coverage across the vast New York City area.
- Immersive picture Quality: NextGen TV enables stunning 4K HDR picture quality that rivals the visual experience of movie theaters.
- Enhanced sound: Viewers can enjoy immersive surround sound, delivering audio quality that elevates the way we watch television.
- Interactivity: The new standard allows for increased interactivity.
As the home of the first high-power ATSC 3.0 signal in the largest U.S. TV market, the introduction of NextGen TV from One World Trade Center represents a pivotal moment in the evolution of television and sets a precedent for the future of over-the-air broadcasting.
Earlier in 2023, LG, which was the first major manufacturer to include ATSC 3.0 tuners in its television, announced it will stop including them as of the 2024 line.
The move was largely due to a licensing cost increase from $3 to $7, causing LG to opt out of including the tuners.
Other major manufacturers that offer ATSC 3.0 tunes include Sony and Samsung.
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Originally Posted by worldtrade2021
This plan of adding robotic window washers to One WTC by March 2023 never appears to have happened as previously planned. Hopefully it does eventually happen, along with 3 WTC and 4 WTC (whose facades are even dirtier and more smudged than the facades of One WTC at this time).
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This only ended up being implemented on 7 WTC so far:
https://www.cnbc.com/2023/08/14/wind...yscrapers.html
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Its window-washing robot, Ozmo, is now operational in Tel Aviv and New York, and has worked on major Manhattan buildings such as 10 Hudson Yards, 383 Madison, 825 3rd Avenue and 7 World Trade Center in partnership with the city’s largest commercial window cleaner Platinum and real estate giant The Durst Organization.
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Originally Posted by XchillX
I'm sure people have talked about this, but I still wonder if 1 WTC would look more like the former WTC if the circular tech equipment was removed. Not sure which I like better.
 One WTC 2023 without the crown |
Biggest issue aesthetically with One WTC at this point is imo the mostly bare antenna rings.
Unfortunately if the nighttime lighting for the base is anything to go by, upgrades to these fixtures are not happening any time soon.
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