Property agency tie-up looms for developers
The Standard
Excerpt
Monday, September 19, 2011
Developers may soon be required to appoint property agencies to sell new projects and disclose related information to potential buyers, a source told Sing Tao Daily, sister paper of The Standard.
Under the move to better protect buyers, developers will have to name their appointed agents in sales brochures, while the agencies concerned must use only the promotional materials provided by the builders.
The Transport and Housing Bureau's steering committee on regulating primary-market sales by law "found property agencies sometimes release inaccurate sales information," the source said.
"Developers often deny having appointed the agencies and distance themselves from them." The committee will soon present its recommendations to the bureau, the source added.
But Property Agencies Association chairman Kwok Tak-leung said the suggested system may hurt small and medium agencies, as developers will be inclined to appoint only larger players.
Meanwhile, Cheung Kong (0001) notched up over 1,000 reservations at La Splendeur, its latest project at Lohas Park in Tseung Kwan O.
The 462 flats introduced so far are sized from 804 to 1,333 square feet, priced at HK$5,978 per sq ft on average. Sales will likely open by mid-week, market sources said.