Quote:
Originally Posted by Loco101
It's a Loblaws owned brand but most if not all locations are independently owned.
And I have to add that I checked out Freshmart and there are also more Loblaws brands that are all independently owned in mostly smaller places which includes:
L'Intermarché (in Quebec and the equivalent of Freshmart)
Super Valu
ShopEasy
AXEP
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I am involved in logistics systems that get used in several industries. The food industry is weird. Everyone in that industry runs on high volume and small margins. Part of the motivation for why the big guys, Loblaws, Sobeys etc. offer different wholesale programs to the independents is to just get incremental increases in the volume of product they move their distribution system.
A lot of people who run small businesses do it because they find working in big corporations/government frustrating. So I can see the love hate relationship.
For the independent retailer, if they have a more restrictive banner it usually comes with access to the loyalty program and a lot of IT infrastructure. At a "Your Independent Grocer" you can collect/spend points, the POS terminals are tied into loblaws back end systems for ordering etc. They usually negotiate special pricing from the manufacture to prepare a flyers etc.
If you own a SuperValu your outside the loyalty program. They may have a gun they can use to go around and reorder, but not directly tied into Loblaws IT systems. Your free to buy from other distributors.
Same thing goes for other types of retail. Home Hardware is a very lose program, the franchise owners have a lot of flexibility. Canadian Tire is a highly restrictive one.