Quote:
Originally Posted by JHikka
Pronounciation isn't the problem - people just won't support French things.
They tried their best, too. Radio ads they ran in town used an Anglo pronunciation of Hubert (HUE-BURT), but no dice.
Quebec brands can survive in Moncton far better than in SJ. I guess the reason why something like Dollarama survives is because nobody has any idea it's from Quebec.
I have no doubt a Simons would do well in Moncton. As would a SAIL.
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I don't think that being french had any impact on St Hubert failing in SJ. While it's convenient to say that, it overshadows some very bad business decisions that were made, including the following.
First, they entered a market with an established full service Swiss Chalet restaurant but for some reason decided to open a cafeteria style restaurant without a full menu. People won't change their habits just because something is different, especially if it is inferior (I don't mean inferior quality or value, but smaller menu and no table service). Target learned this lesson as well.
Second, they decided to open 2 restaurants in the SJ area at the same time. They should have opened one restaurant first to see how things went. Expecting to have 2 profitable restaurants in what was a rather short timeframe was foolish.
I believe that if they had opened one full service restaurant in SJ it would be doing fine. Categorizing it as a french/english thing is lazy. The Jean Coutu that opened here seems to be doing fine.